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Jonathan Goldsmith (born September 26, 1938) is an American character actor. He began his career on the New York stage, then started a career in film and television. He appeared in several TV shows from the 1960s to the 1990s. He is best known for appearing in television commercials for
Dos Equis DOS is shorthand for the MS-DOS and IBM PC DOS family of operating systems. DOS may also refer to: Computing * Data over signalling (DoS), multiplexing data onto a signalling channel * Denial-of-service attack (DoS), an attack on a communicatio ...
beer, from 2006 to 2016, as the character
The Most Interesting Man in the World The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first bega ...
.


Early years

Goldsmith was born on September 26, 1938, in
the Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...
. His parents were both
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
, his mother a model and his father a gym teacher. Goldsmith graduated from
Boston University Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian, but has a historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with its original campu ...
in 1958, after which he pursued an acting career.


Career

Jonathan has made over 350 television appearances in his career. Among them was the role of Marvin Palmer in the 1964 ''
Perry Mason Perry Mason is a fictional character, an American criminal defense lawyer who is the main character in works of detective fiction written by Erle Stanley Gardner. Perry Mason features in 82 novels and 4 short stories, all of which involve a cli ...
'' episode, "The Case of the Blonde Bonanza." To advance his acting career, Goldsmith moved to
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
from New York in 1966. Like many aspiring actors, he found it difficult to gain enough acting work to survive and wound up working various jobs, including driving a garbage truck and working in construction, to help make ends meet. During his early years in film, Goldsmith performed as "Jonathan Lippe", having taken the name of his stepfather at the age of six. He subsequently changed his professional name back to his birth name, later recalling, "It always made me feel bad for my father, who never caused me any grief about it.... As my career grew and my son was born, I changed my name back to my real name, Goldsmith, so my father could enjoy his son's success and have a grandson to carry his name as well." Goldsmith first established himself as an actor in
Western films Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
, with 25 such appearances. In the 1976 film ''
The Shootist ''The Shootist'' is a 1976 American Western film directed by Don Siegel and based on Glendon Swarthout's 1975 novel of the same name.Swarthout, Glendon (1975). ''The Shootist'', New York, New York: Doubleday. It is John Wayne's final film ro ...
'', Goldsmith played a villain who was shot between the eyes by hero
John Wayne Marion Robert Morrison (May 26, 1907 – June 11, 1979), known professionally as John Wayne and nicknamed The Duke or Duke Wayne, was an American actor who became a popular icon through his starring roles in films made during Hollywood's Gol ...
, who fired blood capsules from a special
pellet gun A pellet is a non-spherical projectile designed to be shot from an air gun, and an airgun that shoots such pellets is commonly known as a pellet gun. Air gun pellets differ from bullets and shot used in firearms in terms of the pressures encounter ...
at pointblank range into Goldsmith's face for seven painful takes. Goldsmith also made guest appearances on 45 television series, including ''
Gunsmoke ''Gunsmoke'' is an American radio and television Western drama series created by director Norman Macdonnell and writer John Meston. It centers on Dodge City, Kansas, in the 1870s, during the settlement of the American West. The central character ...
''; ''
Bonanza ''Bonanza'' is an American Western television series that ran on NBC from September 13, 1959, to January 16, 1973. Lasting 14 seasons and 432 episodes, ''Bonanza'' is NBC's longest-running western, the second-longest-running western series on U ...
''; ''
Adam-12 ''Adam-12'' is an American television police procedural crime drama television series created by Robert A. Cinader and Jack Webb. The series follows Los Angeles Police Department (LAPD) officers Pete Malloy and Jim Reed as they patrol the stre ...
''; ''
Knight Rider ''Knight Rider'' is an American entertainment franchise created by Glen A. Larson. The core of ''Knight Rider'' is its three television series: the original ''Knight Rider'' (1982–1986) and sequel series ''Team Knight Rider'' (1997–1998) ...
''; ''
CHiPs ''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. It follows the lives of two motorcycle officers of the California Highway Patrol (CHP). The serie ...
''; ''
Eight Is Enough ''Eight Is Enough'' is an American television comedy-drama series that ran on ABC from March 15, 1977, until May 23, 1981. The show was modeled on the life of syndicated newspaper columnist Tom Braden, a real-life parent with eight children, who ...
''; ''
The Rockford Files ''The Rockford Files'' is an American detective drama television series starring James Garner that aired on the NBC network from September 13, 1974 to January 10, 1980, and remains in syndication. Garner portrays Los Angeles private investigator ...
''; ''
Hawaii Five-O Hawaii Five-O or Hawaii Five-0 may refer to: * ''Hawaii Five-0'' (2010 TV series), an American action police procedural television series * ''Hawaii Five-O'' (1968 TV series), an American police procedural drama series produced by CBS Productio ...
''; ''
Barnaby Jones ''Barnaby Jones'' is an American detective television series starring Buddy Ebsen as a formerly retired investigator and Lee Meriwether as his widowed daughter-in-law, who run a private detective firm in Los Angeles, California. The show was or ...
''; ''
MacGyver Angus "Mac" MacGyver is the title character and the protagonist in the TV series ''MacGyver''. He is played by Richard Dean Anderson in the 1985 original series. Lucas Till portrays a younger version of MacGyver in the 2016 reboot. In both po ...
''; ''
Murder, She Wrote ''Murder, She Wrote'' is an American crime drama television series, created by Peter S. Fischer, Richard Levinson and William Link, starring Angela Lansbury, and produced and distributed by Universal Television for the CBS network. The series f ...
''; ''
Charlie's Angels ''Charlie's Angels'' is an American crime drama television series that aired on ABC from September 22, 1976, to June 24, 1981, producing five seasons and 115 episodes. The series was created by Ivan Goff and Ben Roberts and was produced by Aa ...
''; ''
Petrocelli ''Petrocelli'' is an American legal drama that ran for two seasons on NBC from September 11, 1974 to March 31, 1976. Plot Tony Petrocelli is an Italian-American, Harvard-educated lawyer, who grew up in South Boston and gave up the big money and ...
;'' ''
Manimal ''Manimal'' is an American superhero television series created by Glen A. Larson and Donald R. Boyle, it ran on NBC from September 30 to December 17, 1983. The show centers on the character Jonathan Chase ( Simon MacCorkindale), a shape-shiftin ...
''; ''
The Fall Guy ''The Fall Guy'' is an American action/adventure television series produced for ABC and originally broadcast from November 4, 1981, to May 2, 1986. It starred Lee Majors, Douglas Barr, and Heather Thomas as Hollywood stunt performers who moonli ...
''; ''
Dynasty A dynasty is a sequence of rulers from the same family,''Oxford English Dictionary'', "dynasty, ''n''." Oxford University Press (Oxford), 1897. usually in the context of a monarchical system, but sometimes also appearing in republics. A ...
''; ''
T.J. Hooker ''T. J. Hooker'' is an American police drama television program starring William Shatner in the title role as a 15-year veteran police sergeant. The series premiered as a mid-season replacement on March 13, 1982, on ABC and ran on the network un ...
''; ''
Hardcastle and McCormick ''Hardcastle and McCormick'' is an American action crime drama television series that aired on ABC from September 18, 1983, through May 5, 1986. The series stars Brian Keith as Judge Milton C. Hardcastle and Daniel Hugh Kelly as ex-con and race ...
''; ''
Magnum, P.I. ''Magnum, P.I.'' is an American crime drama television series starring Tom Selleck as Thomas Magnum, a private investigator (P.I.) living on Oahu, Hawaii. The series ran from December 11, 1980 to May 8, 1988 during its first-run broadcast on ...
''; ''
Knots Landing ''Knots Landing'' is an American prime time television soap opera that aired on CBS from December 27, 1979, to May 13, 1993. A spin-off of ''Dallas'', it was set in a fictitious coastal suburb of Los Angeles and initially centered on the lives of ...
''; and ''
The A-Team ''The A-Team'' is an American action-adventure television series that ran on NBC from January 1983 to March 1987 about former members of a fictitious United States Army Special Forces unit. The four members of the team were tried by court marti ...
'', as well as a few made-for-TV movies. His longest run in a television series was on ''
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
'', in which he appeared 17 times. In the 1980s Goldsmith started network marketing businesses (waterless car wash products) Dri Wash & Guard, and SPRINT which was successful enough to allow him to "retire" from the Hollywood scene; he purchased an estate in the Sierra Mountains. He taught theater at
Adelphi University Adelphi University is a private university in Garden City, New York. Adelphi also has centers in Manhattan, Hudson Valley, and Suffolk County. There is also a virtual, online campus for remote students. It is the oldest institution of higher ed ...
in
Garden City, New York Garden City is a village located on Long Island in Nassau County New York. It is the Greater Garden City area's anchor community. The population was 23,272 at the 2020 census. The Incorporated Village of Garden City is primarily located within ...
from 1999-2004. He moved onto a large sailboat moored in
Marina del Rey Marina del Rey (Spanish for "Marina of the King") is an unincorporated seaside community in Los Angeles County, California, with an eponymous harbor that is a major boating and water recreation destination of the greater Los Angeles area. The p ...
. In 2011 he and his wife Barbara (who was his agent when he obtained the Dos Equis role) moved to a house in the area of
Manchester, Vermont Manchester is a town in, and one of two shire towns (county seats) of, Bennington County, Vermont. The population was 4,484 at the 2020 census. Manchester Village, an incorporated village, and Manchester Center are settlement centers within ...
. In 2017 Goldsmith published a memoir, ''Stay Interesting: I Don't Always Tell Stories About My Life, But When I Do They're True and Amazing.''


Advertising work

Beginning in April 2007 and continuing through 2015, Goldsmith was featured in a high-profile television
ad campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conce ...
, promoting
Dos Equis DOS is shorthand for the MS-DOS and IBM PC DOS family of operating systems. DOS may also refer to: Computing * Data over signalling (DoS), multiplexing data onto a signalling channel * Denial-of-service attack (DoS), an attack on a communicatio ...
beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
. The campaign, which transformed Goldsmith into "the most interesting man in the world", was credited for helping to fuel a 15.4 percent sales increase for the brand in the United States in 2009 and also made him into a very popular
meme A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
. Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line "...and that's how I arm wrestled Fidel Castro" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. The character was inspired by his deceased sailing partner and friend
Fernando Lamas Fernando Álvaro Lamas y de Santos (January 9, 1915 – October 8, 1982) was an Argentine-American actor and director, and the father of actor Lorenzo Lamas. Biography Argentina Fernando Álvaro Lamas y de Santos was born in Buenos Aires, Arg ...
. On March 9, 2016, Dos Equis announced that it would replace Goldsmith in the role as the "Most Interesting Man in the World", saying that the brand hoped to "reboot (the character) in a way that's relevant for today's drinker so the brand doesn't get stale." In September 2016, French actor
Augustin Legrand Augustin Legrand is a French actor. He replaced Jonathan Goldsmith Jonathan Goldsmith (born September 26, 1938) is an American character actor. He began his career on the New York stage, then started a career in film and television. He appe ...
(who also speaks English and Spanish) became the new "Most Interesting Man in the World". In June 2017, Goldsmith returned to television advertising; he switched to
tequila Tequila (; ) is a liquor, distilled beverage made from the Agave tequilana, blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands ...
, and does ads for Astral Tequila.


Charity work

In the past, Goldsmith has been an advocate for landmine victim support and has assisted the Morris Animal Foundation in their efforts to prevent and cure cancer in dogs. Goldsmith supported the S.A.B.R.E Foundation, whose mission is to protect and preserve the
Siberian tiger The Siberian tiger or Amur tiger is a population of the tiger subspecies ''Panthera tigris tigris'' native to the Russian Far East, Northeast China and possibly North Korea. It once ranged throughout the Korean Peninsula, but currently inhabit ...
. Goldsmith’s other charitable causes are Free Arts for Abused Children, which pairs artists with children in protective custody, and the Stella Link Foundation, a group calling attention to child sex trafficking in Cambodia.


Selected filmography


References


External links

*
Long profile in Ad Age magazineGoldsmith on his friendship with Obama
Politico, June 2, 2017 {{DEFAULTSORT:Goldsmith, Jonathan 1938 births Jewish American male actors Male actors from New York City American male stage actors American male television actors Boston University alumni Living people 20th-century American male actors 21st-century American male actors People from Manchester, Vermont 21st-century American Jews