Jolidon is a Romanian
lingerie
Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fash ...
and
swim suit manufacturer, founded in 1993 in
Cluj-Napoca.
In 1993, an entrepreneur, Gabriel Cîrlig, identifies on the Romanian market an after '89 two types of products that are necessary, but briefly represented, the lingerie and the swimsuits. After 27 years of activity, Jolidon products are exported especially to the
European Union
The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been de ...
but also to
America and
Asia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...
.
In 2000, the company founded Jolidon Hungary KFT in
Budapest
Budapest (, ; ) is the capital and most populous city of Hungary. It is the ninth-largest city in the European Union by population within city limits and the second-largest city on the Danube river; the city has an estimated population ...
, then in 2001 Jolidon Italia SRL in
Milano
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ha ...
.
Later, it extended to France as Jolidon France SARL, first in
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...
, then in
Lyon
Lyon,, ; Occitan language, Occitan: ''Lion'', hist. ''Lionés'' also spelled in English as Lyons, is the List of communes in France with over 20,000 inhabitants, third-largest city and Urban area (France), second-largest metropolitan area of F ...
.
As of March 2008, Jolidon operates 103 stores, 65 in Romania, 35 in Italy, and 3 in Hungary.
It also franchises 10 boutiques in France.
In addition to these stores, Jolidon is also sold at Uplift Intimate Apparel in
Carmel, Indiana
Carmel is a suburban city in Indiana immediately north of Indianapolis. With a population of 100,777, the city spans across Clay Township in Hamilton County, Indiana, and is bordered by the White River to the east; the Hamilton-Boone county l ...
, USA.
At the end of 2009, Jolidon's own network totaled 85 stores in
Romania
Romania ( ; ro, România ) is a country located at the crossroads of Central, Eastern, and Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, Serbia to the southwest, Moldova to the east, and ...
.
Number of Employees:
* 2009: 3,000
* 2008: 3,200
* 2012: 2,000
Turnover:
* 2011: 31.5 million euros
[}]
* 2009: 24.2 million euros
* 2008: 31.6 million euros
* 2007: 60 million euros
* 2011: 21 million euros
History
In 1993, Gabriel Cîrlig, has found that the Romanian market of after 1989 is poor in two types of products, such as lingerie and bathing suits. The first tailory had 3-4 sewing machines – it was a minimum needed to work on lingerie.
In 1993-1994, it enters the Romanian market, especially in Transylvania.
In 1995-1998, it expands on the Romanian market, the objective was to become a leader.
In 1998, branches are opened in
Bucharest
Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
and
Timișoara
), City of Roses ( ro, Orașul florilor), City of Parks ( ro, Orașul parcurilor)
, image_map = Timisoara jud Timis.svg
, map_caption = Location in Timiș County
, pushpin_map = Romania#Europe
, pushpin_ ...
.
In 2000 Jolidon established Jolidon Hungary KFT in
Budapest
Budapest (, ; ) is the capital and most populous city of Hungary. It is the ninth-largest city in the European Union by population within city limits and the second-largest city on the Danube river; the city has an estimated population ...
, in 2001 Jolidon Italy SRL in
Milano
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ha ...
, and in 2003 Jolidon France SRL with the headquarters in
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...
, and in 2004 Jolidon France opened the headquarters in
Lyon
Lyon,, ; Occitan language, Occitan: ''Lion'', hist. ''Lionés'' also spelled in English as Lyons, is the List of communes in France with over 20,000 inhabitants, third-largest city and Urban area (France), second-largest metropolitan area of F ...
.
In 2004, Jolidon has purchased it main rival at the Romanian market, it was the Argos Company from Cluj-Napoca with 60-year tradition in tailoring lingerie and swimwear and over 800 employees.
In 2006, Jolidon took over Flacăra, one of the largest garment factories in Romania, with 1,000 employees, who also owned the Falla brand, for the amount of 800,000 euros.
Later, the employees from Flacăra were moved to the Argos’s shed.
In 2007, Jolidon bought the majority stake of the Ineu Knitwear factory.
January 2009 represents the total success of the ''PRELUDE '' brand - a luxury brand from the Jolidon group's portfolio - by winning the Grand Jury Prize and the Specialist Audience Award at SIL 2009, within the event "Ultralingerie".
In 2009, it expanded its business to
Ireland
Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
and
Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
and contracted clients in
Dubai
Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...
,
Saudi Arabia
Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...
,
Qatar
Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it ...
and
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...
.
Its products are exported throughout
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...
:
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...
,
Hungary
Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Switzerland,
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
,
Slovenia
Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, an ...
,
Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
,
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
,
Latvia,
Austria
Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
,
Cyprus
Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is ge ...
,
Malta
Malta ( , , ), officially the Republic of Malta ( mt, Repubblika ta' Malta ), is an island country in the Mediterranean Sea. It consists of an archipelago, between Italy and Libya, and is often considered a part of Southern Europe. It lies ...
, but also in
America,
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
,
Japan,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...
,
Lebanon
Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to Lebanon–Syria border, the north and east and Israel to Blue ...
,
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
or in
Asia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...
.
In 2011, Jolidon participates for the 14th time at the International Lingerie Show (SIL) Paris,
the most important event in the world of lingerie.
In 2012, Jolidon marks the 15th consecutive participation in SIL Paris,
in which he participates with the well-known names of the profile world. Jolidon estimates that it will return on profit this year, after three years of losses, and rely on an advance with 15% of turnover compared to last year, when it had a business of 90 million lei (about 21 million euros ).
On June 5, 2012, Jolidon opens the largest store - shop.jolidon.ro,
thus making its debut in the online commerce environment.
References
External links
Official websiteOnline shop
{{CompaniesClujNapoca
Clothing companies of Romania
Clothing manufacturers
Underwear brands
Lingerie brands
Swimwear manufacturers