''Jokers' Masquerade'' is an

online retailer Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...

selling

fancy dress A costume party (American English) or fancy dress party (other varieties of English) is a type of party, common in contemporary Western culture, in which many of the guests are dressed in costume, usually depicting a fictional or stock chara ...

costumes and accessories.

History

Founded in 2001, the company was originally an online joke shop run by owners Mark and Sandra Lewis. Following the lack of availability of fancy dress in the local area, they decided to add fancy dress costumes to the site in an attempt to see if there was demand for online fancy dress.

Guinness World Records

Jokers' Masquerade holds two

Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...

. It attained both in association with The

Swansea University Students' Union Swansea University Students' Union ( cy, Undeb Myfyrwyr Prifysgol Abertawe) is the students' union for Swansea University and is part of the National Union of Students of the United Kingdom. The Students' Union aims to promote the interests o ...

, based in

Wales Wales ( cy, Cymru ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by England to the Wales–England border, east, the Irish Sea to the north and west, the Celtic Sea to the south west and the ...

. In 2009 both worked together to break the world record for the largest gathering of Smurfs. In 2011 they again joined forces to break the largest gathering of skeletons world record.

Awards

Eurobest European Advertising Festival The Eurobest Festival of Creativity (formerly the European Advertising Festival) is an annual event which celebrates and rewards "creative excellence" in creative communications, advertising and related fields in Europe. The first Festival took p ...

- In 2006, Bronze award for creative excellence * eCommerce Awards - In October 2012, Jokers' Masquerade won the Best e-Retailer Delivery Award

References

{{Reflist

External links

Official website
Online retailers of the United Kingdom Companies based in Luton Retail companies established in 2001