advertising agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
commercial art
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of prom ...
ists of the time. Until its dissolution in 1962, the
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
-based company provided ads for such companies as
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...
,
General Foods
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895.
The company changed its name to "General Foods" in 1929, after several corporate ...
RC Cola
RC Cola (short for Royal Crown Cola) is an American brand of cola invented by Claud A. Hatcher in 1905.
Royal Crown Ginger Ale was the first product of the RC Cola line, and it referred to the original ingredient: ginger. More ingredients w ...
, drawn by artists including
Milton Caniff
Milton Arthur Paul Caniff (; February 28, 1907 – April 3, 1988) was an American cartoonist famous for the ''Terry and the Pirates'' and ''Steve Canyon'' comic strips.
Biography
Caniff was born in Hillsboro, Ohio. He was an Eagle Scout and a r ...
,
Albert Dorne
Albert Dorne (February 7, 1906 - December 15, 1965) was an American illustrator and entrepreneur, and was co-founder of correspondence schools for aspiring artists, photographers, and writers. Dorne was co-founder of the Code of Ethics and Fair Pr ...
,
Lou Fine
Louis Kenneth Fine (November 26, 1914 – July 24, 1971)Louis Fine at the United States
Alex Kotsky. The agency's co-founder, Tom Johnstone, had become acquainted with numerous cartoonists while employed earlier by the newspaper the ''
New York World
The ''New York World'' was a newspaper published in New York City from 1860 until 1931. The paper played a major role in the history of American newspapers. It was a leading national voice of the Democratic Party. From 1883 to 1911 under pub ...
''.
Tom Johnstone and Samuel Dewy Cushing met in the year 1930. They developed a friendship after meeting at a Broadway show called ''Artists and Models'', where Johnstone was part of the production and Cushing was one of the investors of the show. Sam Cushing saw the success with Johnstone's art agency, so he suggested that his son Jack Cushing see Johnstone for a job. Johnstone soon made Jack Cushing a partner, and Johnstone and Cushing was established.