Johnny Hornby
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Edinburgh University The University of Edinburgh ( sco, University o Edinburgh, gd, Oilthigh Dhùn Èideann; abbreviated as ''Edin.'' in Post-nominal letters, post-nominals) is a Public university, public research university based in Edinburgh, Scotland. Granted ...
, occupation = Chairman and founder , years_active = , era = , employer = , organization = The&Partnership (formerly CHI&Partners) , agent = , known_for = , notable_works = , style = , net_worth = , height = , television = , title = , term = , predecessor = , successor = , party = , movement = , opponents = , boards = , criminal_charge = , criminal_penalty = , criminal_status = , spouse = Claire Hornby , partner = , children = 5 , parents = , mother = , father = , relatives = Nick Hornby (Author) , family = , callsign = , awards = , website = , module = , module2 = , module3 = , module4 = , module5 = , module6 = , signature = , signature_size = , signature_alt = , footnotes = Johnny Hornby is the chairman of
Prince Harry Prince Harry, Duke of Sussex, (Henry Charles Albert David; born 15 September 1984) is a member of the British royal family. He is the younger son of Charles III and his first wife Diana, Princess of Wales. He is fifth in the line of succ ...
’s
Sentebale Sentebale is a registered charity founded in 2006 by Prince Harry, Duke of Sussex and Prince Seeiso of Lesotho. Sentebale helps children and adolescents struggling to come to terms with their HIV status. It provides a safe environment for them t ...
charity and the founder of the marketing and PR holdings company The&Partnership. Previously, Hornby was managing director at
TBWA TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holdin ...
, the marketing company which managed
Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British former politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007. He previously served as Leader of th ...
’s 2001 election campaign.


Early life

Hornby’s father ran the Royal Shakespeare Company and later became chairman of
Rank Xerox Rank is the relative position, value, worth, complexity, power, importance, authority, level, etc. of a person or object within a ranking, such as: Level or position in a hierarchical organization * Academic rank * Diplomatic rank * Hierarchy * ...
; his mother was a journalist. Hornby was born in Lemington Spa, but due to his father’s work, he attended a state school in the south of France before moving to Connecticut. At fourteen years of age, Hornby’s father sent him to board at Marlborough College in Wiltshire, England. Upon graduation, he studied history and politics at
Edinburgh University The University of Edinburgh ( sco, University o Edinburgh, gd, Oilthigh Dhùn Èideann; abbreviated as ''Edin.'' in Post-nominal letters, post-nominals) is a Public university, public research university based in Edinburgh, Scotland. Granted ...
. At 19 years of age, Hornby interned as a runner at the Cogent Elliot agency. Upon graduation, Hornby worked at the
Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based advertising agency, agency. In 1964, the firm became known as Ogilvy & Mather after merging wit ...
agency before moving to CDP in 1995, where he gained his first senior position.


Career


The early 00s

After working at Ogilvy and CDP, Hornby became the managing director of the international advertising agency
TBWA TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holdin ...
. Following a search co-ordinated by Labour backbencher
Peter Mandelson Peter Benjamin Mandelson, Baron Mandelson (born 21 October 1953) is a British Labour Party politician who served as First Secretary of State from 2009 to 2010. He was President of the Board of Trade in 1998 and from 2008 to 2010. He is the ...
TBWA won
New Labour New Labour was a period in the history of the British Labour Party from the mid to late 1990s until 2010 under the leadership of Tony Blair and Gordon Brown. The name dates from a conference slogan first used by the party in 1994, later seen ...
’s account and worked on Tony Blair’s 2001 general election campaign. Hornby worked on the Labour Party’s advertising campaign in the run-up to the 2001 UK general election. Following the campaign, which saw Blair re-elected with 413 seats, Hornby set about founding an agency with TBWA’s former chief executive Simon Clemmow under the provisional title, Clemmow Hornby. Hornby offered Mandelson a role at his new agency in the hope that Mandelson’s involvement might win other high-profile accounts. Later, after Charles Inge joined the firm, Clemmow, Hornby, and Inge combine their surnames to create the name CHI. Upon leaving TBWA, Hornby struck an agreement, allowing him to take one of TBWA’s most valuable accounts, Sir
Charles Dunstone Sir Charles William Dunstone (born 21 November 1964) is the British co-founder and former chairman of mobile phone retailer Carphone Warehouse, former chairman of multinational electrical and telecommunications retailer and services company Dix ...
, the former chairman of the mobile phone retailer,
Carphone Warehouse The Carphone Warehouse Limited was a mobile phone retailer based in London, United Kingdom. In August 2014 the company became a subsidiary of Currys plc (previously named "Dixons Carphone"), which was formed by the merger of its former parent Ca ...
. Dunstone allowed Hornby to run CHI from a loft above Carphone Warehouse’s Marlybone Road shop in Northwest London, effectively enabling Hornby to create an agency with little or no start-up costs and one major client. By 2004 CHI had new offices in
Wardour Street Wardour Street () is a street in Soho, City of Westminster, London. It is a one-way street that runs north from Leicester Square, through Chinatown, across Shaftesbury Avenue to Oxford Street. Throughout the 20th century the street became a ...
, Soho.


The late 00s

Following a string of successful pitches, the agency developed a client base ranging from drinks companies to financial services to radio stations. When Hornby came to sell a 49.9% stake in the company to Sir
Martin Sorrell Sir Martin Stuart Sorrell (born 14 February 1945) is a British businessman and the founder of WPP plc, the world's largest advertising and PR group, both by revenue and the number of staff. Upon being ousted in April 2018, Sorrell was the longe ...
, he did so for £30 million. Following the deal, Hornby embarked on an acquisition spree.


The 2010s

Following his Sorrell deal and subsequent acquisition spree, Hornby added nine agencies to his portfolio and founded The&Partnership as a holdings company for his newly acquired agencies. He adopted a similar model to many law firms, whereby the partners are owners in the business and work together for a single profit and loss statement. By 2013, the company employed 1,400 people internationally, partly aided by Hornby’s access to GroupM, the media buying arm of
WPP plc WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compan ...
, who at the time purchased approximately one-third of all British television advertising. Hornby remains the largest shareholder of the company, with a 22% stake.


Other work

After the former Carillion chairman,
Philip Nevill Green Philip Nevill Green CBE (born 12 May 1953) is a British business executive. He was chairman of Carillion from May 2014 until Carillion entered compulsory liquidation in January 2018. Green was chairman of BakerCorp from June 2011 until Decem ...
stood down from Prince Harry’s Sentebale charity in 2018, the anti-HIV non-profit announced Hornby as its new chairman.


Personal life

British author Nick Hornby is Johnny’s half-brother. He is married to Clare Hornby, the couple lives in Oxfordshire with their two children.


References

{{DEFAULTSORT:Hornby, Johnny Living people British marketing people British charity and campaign group workers British public relations people Year of birth missing (living people)