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John J. Zogby (born September 3, 1948) is an American public opinion pollster, author, and public speaker. He is founder of the
Zogby International poll The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) does market research to provide information regarding Brazilian and Latin American mark ...
, and he serves as a senior partner at John Zogby Strategies, a full-service marketing and political consulting firm, which was created in 2016 with his sons, Benjamin and Jeremy. Zogby has written weekly articles for Forbes, and he has contributed to a weekly ongoing presidential report card since the beginning of the Obama administration. In addition to serving on the advisory board of the Arab American Institute, he was on the advisory board of Upstate Venture Connect, and from 2016 to 2018, he was Director of the Keenan Center for Entrepreneurship at
Le Moyne College Le Moyne College is a private Jesuit college in DeWitt, New York.http://www.ongov.net/planning/haz/documents/Section9.7-TownofDeWitt.pdf It was founded by the Society of Jesus in 1946 and named after Jesuit missionary Simon Le Moyne. At its fo ...
. The author of three books, his latest was published in 2016, ''We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America.''


Early years and education

Zogby, an internationally known pollster and author, was born on September 3, 1948, and grew up in
Utica, New York Utica () is a Administrative divisions of New York, city in the Mohawk Valley and the county seat of Oneida County, New York, United States. The List of cities in New York, tenth-most-populous city in New York State, its population was 65,283 ...
. He is the son of Lebanese Catholic immigrants. His brother,
James Zogby James Joseph Zogby (from ar, زغبي, ') (born 1945) is the founder and president of the Arab American Institute (AAI), a Washington, D.C.–based organization that serves as a political and policy research arm of the Arab-American community. ...
, is the founder of the
Arab American Institute The Arab American Institute (AAI) is a Nonprofit organization, non-profit membership organization that advocates for the interests of Arab Americans, Arab-Americans. Founded in 1985 by James Zogby, the brother of pollster John Zogby, the organiza ...
. Zogby received a
Bachelor's degree A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...
in history from
Le Moyne College Le Moyne College is a private Jesuit college in DeWitt, New York.http://www.ongov.net/planning/haz/documents/Section9.7-TownofDeWitt.pdf It was founded by the Society of Jesus in 1946 and named after Jesuit missionary Simon Le Moyne. At its fo ...
in 1970 and a
Master's degree A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.
in history from
Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York. Established in 1870 with roots in the Methodist Episcopal Church, the university has been nonsectarian since 1920. Locate ...
in 1974, continued and completed doctoral work (all but dissertation) in 1978. He taught history and political science for 24 years.


Career

In 1981, Zogby ran for Mayor of Utica, New York. Zogby launched his first polling company, John Zogby Associates, in 1984, conducting mainly local polls for candidates, parties, and the media in northeastern US communities through the 1980s. In December 1991, polling for several radio and television stations in Upstate New York, he published a poll in New York State showing that then-President George H.W. Bush was leading the state's Governor Mario Cuomo by 6 points in that state. Governor Cuomo decided to not enter the 1992 Presidential race the next day. By 1994, Zogby was polling the New York State gubernatorial race for the New York Post and WNYW- Fox 5. Zogby correctly called the winner,
George Pataki George Elmer Pataki (; born June 24, 1945) is an American lawyer and politician who served as the 53rd governor of New York from 1995 to 2006. An attorney by profession, Pataki was elected mayor of his hometown of Peekskill, New York, and went on ...
, the only pollster to do so. Zogby's company was hired by Reuters News Agency to poll the 1996 presidential race. “All hail Zogby, the maverick predictor,” wrote Richard Morin, polling director at ''The Washington Post'', when John Zogby was the only pollster who called the 1996 presidential election with near precision. Zogby achieved the same level of accuracy with his polling in the following two presidential elections. In 1996, he accurately polled the presidential election and repeated his accuracy in polling in the following four presidential elections. He has been featured as a live television election analyst for ABC (Australia), BBC, CBC, and NBC News as well as the Foreign Press Center in Washington since 1998. For over a decade, Zogby led his company's political polling on behalf of Reuters, NBC News, CSPAN, the New York Post, the Atlanta Journal-Constitution, the Miami Herald, the Houston Chronicle, the Buffalo News, the Albany Times Union, and numerous television stations and newspapers throughout the United States. He is among the most accurate pollster in US presidential elections from 1996 to 2012, skipped the 2016 election, then again in 2020. He has also distinguished himself for his accuracy in polling elections in Mexico, Brazil, Dominican Republic, Israel, Iran, and Albania. Zogby has been a featured speaker for several associations including the Food Marketing Association, the Texas Cattlemen's Association and the Detroit Economic Club. He has also been the keynote speaker at events sponsored by think tanks including the Center for Strategic and International Studies in DC, Chatham House in London, and the French Institute for International Relations in Paris. His analysis has been published in the New York Times, Wall Street Journal, Financial Times, and publications worldwide.


Advisory boards

Zogby was a former advisor at the Belfer Center of the Kennedy School of Government at Harvard University. He was also a fellow of the Catholic University Institute for Policy Research and Catholic Studies. He served on the advisory council for Bio-Technology for the Center for Strategic and International Studies (CSIS), and as a Commissioner on the Center for Strategic and International Studies Commission on Smart Power. He previously served on the congressional-created Advisory Group on Public Diplomacy for the Arab and Muslim World. Zogby is the former chairman of the educational organization Sudan Sunrise. He was chairman of the capital campaign at Mohawk Valley Community College, where he used to teach. He served on the boards of the Arab American Institute and Upstate Venture Connect. He presently serves as Vice-Chairman of Caritas-Lebanon USA, a philanthropic NGO that offers food, educational, and health care to the people of Lebanon. He is also a member of the Bassett Health Network which offers medical services to an 8-county rural region of Upstate New York and is Chairman of the Friends of Bassett, its philanthropic arm.


Popular culture references

John Zogby's polls have been referenced in popular culture, including NBC's ''
The West Wing ''The West Wing'' is an American serial (radio and television), serial political drama television series created by Aaron Sorkin that was originally broadcast on NBC from September 22, 1999, to May 14, 2006. The series is set primarily in the ...
'', CW's ''
Gossip Girl ''Gossip Girl'' is an American teen drama television series based on the novel series of the same name written by Cecily von Ziegesar. The series, developed for television by Josh Schwartz and Stephanie Savage, ran on The CW network for six sea ...
'', the Netflix series ''
House of Cards A house of cards (also known as a card tower or card castle) is a structure created by stacking playing cards on top of each other, often in the shape of a pyramid. "House of cards" is also an expression that dates back to 1645 meaning a structu ...
'', Richard North Patterson's novel '' The Race'', game shows such as ''
Cash Cab Cash Cab may refer to: * ''Cash Cab'' (British game show) * ''Cash Cab'' (American game show) * ''Cash Cab'' (Canadian game show) * ''Cash Cab'' (Japanese game show) * ''Cash Cab'' (Australian game show) {{disambiguation ...
'', and the 25th Anniversary edition of Trivial Pursuit. Zogby Polls have been cited on ''
The Tonight Show ''The Tonight Show'' is an American late-night talk show that has aired on NBC since 1954. The show has been hosted by six comedians: Steve Allen (1954–1957), Jack Paar (1957–1962), Johnny Carson (1962–1992), Jay Leno (1992–2009 and 201 ...
'' and parodied on ''The Late Show'' and NPR's ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
''. In 2004 and 2008, he was a guest on ''
The Daily Show with Jon Stewart ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
''.


Books and publications

He is the author of ''The Way We'll Be: The Zogby Report on the Transformation of the American Dream'' (Random House, 2008) and is co-author of the ''First Globals: Understanding, Managing, and Unleashing Our Millennial Generation'' (with Joan Snyder Kuhl). His latest book, published in 2016, is entitled ''We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America'', emphasizes a new paradigm for moving beyond demographics by allowing people who participated in the survey research to define themselves based on their attributes and values. The result is what Zogby describes as a bottom-up approach to segmentation analysis. Additionally, Zogby writes weekly columns on Forbes.com and contributes a weekly Presidential report card for ''The Washington Examiners Washington Secrets, by Paul Bedard. He is also a founding contributor to The Huffington Post.


Awards and degrees

A former trustee of Le Moyne College (2000–2009), Zogby received the Distinguished Alumni Award in June 2000. In 2005, he was awarded Honorary Doctorate Degrees from the State University of New York and the Graduate School of Union University. In 2009, Zogby received an Honorary Doctorate Degree from the College of St. Rose. In 2008 he was awarded the Chancellor's Distinguished Fellows Award from the University of California Irvine. He has also received awards from the American Task Force for Lebanon, and the Arab American Association of Greater Houston. In 2014 he was honored at the Annual One to World Foundation Fulbright Awards Dinner at the Waldorf Astoria. At home, he was named “A Living Legend” by the Oneida County Historical Association and has received the Distinguished Alumni Award from Notre Dame High School.


Bibliography

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References


External links


John Zogby Strategies
* * * * {{DEFAULTSORT:Zogby, John 1948 births American people of Arab descent American people of Lebanese descent Harvard Kennedy School people Journalists from Upstate New York Le Moyne College alumni Living people Syracuse University alumni Writers from Utica, New York Catholic University of America people Pollsters