John R. Montgomery IV is an American television producer and advertising industry veteran. He is the Founder and President of Montgomery Studios, a content creation studio with an emphasis on television development and production. Montgomery's Executive Producer credits include ''

Superior Donuts ''Superior Donuts'' is a play by American playwright Tracy Letts. Its world premiere was staged by the Steppenwolf Theatre Company in Chicago in 2008. It premiered on Broadway in 2009. Synopsis The play focuses on the relationship between despo ...

'' (CBS), ''

MADtv ''Mad TV'' (stylized as ''MADtv'') is an American sketch comedy television series originally inspired by '' Mad'' magazine. In its initial run, it aired on Fox from 1995 to 2009. After a one-off reunion show in 2015 to celebrate the twentiet ...

'' (CW), ''Attention Deficit Theater'' (CW Seed) and ''

The Crazy Ones ''The Crazy Ones'' is an American television sitcom created by David E. Kelley, and starring Robin Williams and Sarah Michelle Gellar. The single-camera series aired for one season on CBS, from September 26, 2013, to April 17, 2014. It was part ...

'' (CBS). For ''The Crazy Ones'', Montgomery also received the unique credit: "Suggested by the Experiences of" as the series was based in part on Montgomery's 33-year career at the Leo Burnett advertising agency in Chicago. Show creator David E. Kelley cited Montgomery as the inspiration for ''The Crazy Ones'' and character Simon Roberts, portrayed by Robin Williams.

Early life and education

Montgomery grew up in Chicago, Illinois where he was raised by his parents John R. Montgomery III and DeeDee Smart Montgomery. He attended

New Trier High School New Trier High School (, also known as New Trier Township High School or NTHS) is a public four-year high school, with its main campus for sophomores through seniors located in Winnetka, Illinois, United States, and a campus in Northfield, Illinoi ...

Winnetka, Illinois Winnetka () is a village in Cook County, Illinois, United States, located north of downtown Chicago. The population was 12,316 as of 2019. The village is one of the wealthiest places in the nation in terms of household income. It was the second- ...

. Later, he graduated from

Drake University Drake University is a private university in Des Moines, Iowa. It offers undergraduate and graduate programs, including professional programs in business, law, and pharmacy. Drake's law school is among the 25 oldest in the United States. Hi ...

Des Moines, Iowa Des Moines () is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines, ...

, with a B.A. in English.

Advertising career

Montgomery worked at Burnett for 33 years, where he served as Executive Vice President, Executive Creative Director and handled accounts including

McDonald’s McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger st ...

(domestic and global),

Minute Maid Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C. Minute Maid is sold under the Cappy brand in Central Europe and under the bran ...

(Coca-Cola),

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

, Kellogg,

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

Allstate The Allstate Corporation is an American insurance company, headquartered in Northfield Township, Illinois, near Northbrook since 1967. Founded in 1931 as part of Sears, Roebuck and Co., it was spun off in 1993 but still partially owned by S ...

7-Up 7 Up (stylized as 7up outside North America) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper although the beverage is internationally distributed by PepsiCo. 7 Up comp ...

, Keebler,

Green Giant Green Giant and Le Sueur (spelled Le Sieur in Canada) are brands of frozen and canned vegetables owned by B&G Foods. The company's mascot is the Jolly Green Giant. Company and brand history The Minnesota Valley Canning Company was founded in ...

, Miller Beers, United Airlines,

Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

, Nestle and

Samsonite Samsonite International S.A. () is an American premium luggage manufacturer and retailer, with products ranging from large suitcases to small toiletries bags and briefcases. The company was founded in Denver, Colorado, United States. Its regis ...

. Montgomery is credited as the author of three books that were distributed with McDonald's

Happy Meals A Happy Meal is a kids' meal usually sold at the American fast food Chain store#Restaurant chain, restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard b ...

in 2013 and 2014.

''The Crazy Ones''

Montgomery's advertising career was the inspiration for the show and character Simon Roberts, portrayed by

Robin Williams Robin McLaurin Williams (July 21, 1951August 11, 2014) was an American actor and comedian. Known for his improvisational skills and the wide variety of characters he created on the spur of the moment and portrayed on film, in dramas and come ...

. Montgomery worked with the writers several days a week and many of the stories featured on the show were based on his experiences in the advertising world. In episode 102, titled "The Spectacular," a stunt with a giant coffee cup goes awry when the coffee begins to rain down on the nearby crowd. This really happened to Montgomery: "We had a spectacular in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

that had a coffee-related disaster. We had forgotten to factor for wind when we floated a coffee pot above a billboard." In addition, the awards in Simon's office that served as props were real awards of Montgomery's.

References

{{DEFAULTSORT:Montgomery, John R. Living people American advertising executives Television producers from Illinois Businesspeople from Chicago Drake University alumni Year of birth missing (living people)