John Mack Carter (February 28, 1928-September 26, 2014) was an American magazine editor, best known for his editorship of multiple women's magazines. Mack served as editor of each of the “Big Three” women's magazines: ''

McCall's ''McCall's'' was a monthly American women's magazine, published by the McCall Corporation, that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s. It was established as a small-f ...

'' from 1961 to 1965, '' Ladies’ Home Journal'' from 1965 to 1974, and ''

Good Housekeeping ''Good Housekeeping'' is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good Hous ...

'' from 1975 to 1994. Under his tenure magazines began putting photos of celebrities on the cover which became a commonplace practice. As head of Hearst Magazine Enterprises he also helped create and develop other magazines, including the financial magazine '' SmartMoney'', '' Marie Claire'' and ''

Country Living ''Country Living'' is an American lifestyle and home magazine published by the Hearst Corporation since 1978. The monthly magazine focuses on food, home renovation, home decor, DIY and lifestyle. The magazine hosts four Country Living Fairs a y ...

''. He was inducted into the Hall of Fame of the

American Society of Magazine Editors The American Society of Magazine Editors (ASME) is an industry trade group for magazine journalists and editors of magazines published in the United States. ASME includes the editorial leaders of most major consumer magazine in print and digital ...

in 2000. In March 1970, more than 100 feminists led by

Susan Brownmiller Susan Brownmiller (born Susan Warhaftig; February 15, 1935) is an American journalist, author and feminist activist best known for her 1975 book '' Against Our Will: Men, Women, and Rape'', which was selected by The New York Public Library as o ...

stormed Carter's office at the '' Ladies’ Home Journal'' and held an eleven-hour sit-in, demanding that he resign. He declined but, after that, strove to become more responsive to the concerns of women. He published essays by some of the protesters in a later issue about divorce, childbirth, and other feminist issues. Upon later reflection, he described the sit-in event as a turning point in his thinking. After that, he was more willing to publish stories about

job discrimination Employment discrimination is a form of illegal discrimination in the workplace based on legally protected characteristics. In the U.S., federal anti-discrimination law prohibits discrimination by employers against employees based on age, race, ...

and sexual harassment and work to advance causes related to women.

References

{{DEFAULTSORT:Carter, John Mack 1927 births 2014 deaths Ladies' Home Journal editors American magazine editors People from Murray, Kentucky People from Bronxville, New York American magazine publishers (people) University of Missouri alumni Presidents of the American Society of Magazine Editors