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John Elfed Jones (born 19 March 1933) is a Welsh businessman and language activist, who has held the chairmanships of several public bodies in Wales.


Early life and education

John Elfed Jones was born on 19 March 1933, the son of Urien Maelgwyn Jones and Mary Jones. He was brought up in
Maentwrog Maentwrog () is a village and community in the Welsh county of Merionethshire (now part of Gwynedd), lying in the Vale of Ffestiniog just below Blaenau Ffestiniog, within the Snowdonia National Park. The River Dwyryd runs alongside the vi ...
, where his father worked as a manager for the North Wales Power Company. He was educated at
Blaenau Ffestiniog Blaenau Ffestiniog is a town in Gwynedd, Wales. Once a slate mining centre in historic Merionethshire, it now relies much on tourists, drawn for instance to the Ffestiniog Railway and Llechwedd Slate Caverns. It reached a population of 12,00 ...
Grammar School and at Denbighshire Technical College, Wrexham, before studying at Heriot Watt College in Edinburgh. He joined the
Central Electricity Generating Board The Central Electricity Generating Board (CEGB) was responsible for electricity generation, transmission and bulk sales in England and Wales from 1958 until privatisation of the electricity industry in the 1990s. It was established on 1 Januar ...
(CEGB) as a student apprentice (1949–1953), where he was a graduate trainee from 1953 to 1955. Following
national service National service is the system of voluntary government service, usually military service. Conscription is mandatory national service. The term ''national service'' comes from the United Kingdom's National Service (Armed Forces) Act 1939. The l ...
in the RAF, where he was commissioned as a flying officer, he rejoined the CEGB in 1957.


Career

Jones followed his father into the North Wales Power Company, initially as a technical engineer. He was deputy project manager for the development of the Rheidol hydro-electric power station and worked at the
Trawsfynydd nuclear power station Trawsfynydd nuclear power station ( cy, Atomfa Trawsfynydd) is a decommissioned Magnox nuclear power station situated in Snowdonia National Park in Gwynedd, Wales. The plant, which became operational in 1965, was the only nuclear power station in ...
before becoming deputy manager of the mid-Wales group of power stations. Jones left the CEGB when the only promotion opportunities would have involved a move to England. In 1967 he joined
Anglesey Aluminium Anglesey Aluminium was a joint venture between Rio Tinto and Kaiser Aluminum. Its aluminium smelter, located on the outskirts of Holyhead, was one of the largest employers in North Wales, with 540 staff members, and began to produce aluminiu ...
as an engineering manager, and was promoted to Deputy Managing Director in 1977. From 1979 to 1982 Jones was Industrial Director at the
Welsh Office The Welsh Office ( cy, Swyddfa Gymreig) was a department in the Government of the United Kingdom with responsibilities for Wales. It was established in April 1965 to execute government policy in Wales, and was headed by the Secretary of State f ...
in Cardiff. In 1982, he was appointed Chair of the
Welsh Water Authority The Welsh National Water Development Authority (WNWDA) (''Awdurdod Cenedlaethol Datblygu Dwr Cymru'' in Welsh) and later the Welsh Water Authority was one of ten regional water authorities set up in the UK and came into existence on 6 August 19 ...
and oversaw its
privatisation Privatization (also privatisation in British English) can mean several different things, most commonly referring to moving something from the public sector into the private sector. It is also sometimes used as a synonym for deregulation when ...
in 1989 to form
Welsh Water Welsh may refer to: Related to Wales * Welsh, referring or related to Wales * Welsh language, a Brittonic Celtic language spoken in Wales * Welsh people People * Welsh (surname) * Sometimes used as a synonym for the ancient Britons (Celtic peopl ...
. In 1988, he became Chair of the
Welsh Language Board The Welsh Language Board ( cy, Bwrdd yr Iaith Gymraeg) was a statutory body set up by Her Majesty's Government under the Welsh Language Act 1993. It was an Assembly Sponsored Public Body. It began its life under John Walter Jones, and its last ...
. He left the role in 1993 and in 1997 he became Chair of the National Assembly's Advisory Group. From 1996 to 2006 Jones was chairman of International Greetings plc, a major manufacturer of gift wrapping paper, greetings cards and
Christmas crackers Christmas crackers are festive table decorations that make a snapping sound when pulled open, and often contain a small gift, paper hat and a joke. They are part of Christmas celebrations in the United Kingdom, Ireland and Commonwealth countri ...
whose main factory was at Hirwaun near Aberdare.


Controversy

Jones' involvement in the publicly owned Welsh Water Authority was later criticised by
Rhodri Morgan Hywel Rhodri Morgan (29 September 1939 – 17 May 2017) was a Welsh Labour politician who was the First Minister of Wales and the Leader of Welsh Labour from 2000 to 2009. He was also the Assembly Member for Cardiff West from 1999 to 2011 and t ...
, then the
First Minister of Wales , insignia = First Minister of Wales logo.png , insigniasize = 120px , insigniacaption = Logo , flag = Flag of Wales.svg , flagsize = 120px , flagborder = yes , flagcaption = Flag of Wales , image = File:Mark Drakeford (cropped).jpg , ...
, and by others because of the incentives package that accompanied his role. In 2001, Jones wrote an article in the Welsh-language magazine ''
Barn A barn is an agricultural building usually on farms and used for various purposes. In North America, a barn refers to structures that house livestock, including cattle and horses, as well as equipment and fodder, and often grain.Allen G. ...
'', which was widely criticised for likening "outsiders" coming into Wales to an outbreak of "human foot-and-mouth disease". The
Welsh Labour Party Welsh Labour ( cy, Llafur Cymru) is the branch of the United Kingdom Labour Party in Wales and the largest party in modern Welsh politics. Welsh Labour and its forebears won a plurality of the Welsh vote at every UK general election since 192 ...
responded that discouraging people who didn't speak Welsh from moving to certain areas would neither protect nor promote the
Welsh language Welsh ( or ) is a Celtic language family, Celtic language of the Brittonic languages, Brittonic subgroup that is native to the Welsh people. Welsh is spoken natively in Wales, by some in England, and in Y Wladfa (the Welsh colony in Chubut P ...
. As a result of his comments, he was one of two Welsh-speaking officials reported to the
Commission for Racial Equality The Commission for Racial Equality (CRE) was a non-departmental public body in the United Kingdom which aimed to address racial discrimination and promote racial equality. The commission was established in 1976, and disbanded in 2007 when its ...
by journalist Ian Skidmore.


Honours and distinctions

Jones was awarded a
CBE The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...
in the
1987 New Year Honours The New Year Honours 1987 were appointments by most of the Commonwealth realms of Queen Elizabeth II to various orders and honours to reward and highlight good works by citizens of those countries, and honorary ones to citizens of other countries ...
. Jones's portrait, by Peter Douglas Edwards, is displayed at the Founder's Library in the
University of Wales Trinity Saint David , image = Crest of TSD.png , image_size = 200px , caption = Coat of armsUniversity of Wales Trinity Saint David , established = 2010 (Saint David's College, Lampeter founded 1822 and opened 1827; royal charter 1828) , ...
at Lampeter, of which he was president in 1992–1998. His autobiography, ''Dyfroedd Dyfnion'', was published by
Y Lolfa Y Lolfa (Welsh for ''The Lounge'', ) is a Welsh printing and publishing company based in Tal-y-bont, Ceredigion, in Mid-Wales. It publishes a wide variety of books in Welsh and English. It also provides a commercial print service. Y Lolfa was est ...
in 2013.


References

{{DEFAULTSORT:Jones, John Elfed 1933 births Welsh civil servants Welsh language activists 20th-century Welsh businesspeople 21st-century Welsh businesspeople Living people People from Maentwrog