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Deere & Company,
doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
John Deere (), is an American
corporation A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the State (polity), state to act as a single entity (a legal entity recognized by private and public law as ...
that manufactures
agricultural machinery Agricultural machinery relates to the machine (mechanical), mechanical structures and devices used in farming or other agriculture. There are list of agricultural machinery, many types of such equipment, from hand tools and power tools to tractor ...
,
heavy equipment Heavy equipment, heavy machinery, earthmovers, construction vehicles, or construction equipment, refers to heavy-duty vehicles specially designed to execute construction tasks, most frequently involving earthwork operations or other large con ...
,
forestry Forestry is the science and craft of creating, managing, planting, using, conserving and repairing forests and woodlands for associated resources for human and Natural environment, environmental benefits. Forestry is practiced in plantations and ...
machinery A machine is a physical system that uses power to apply forces and control movement to perform an action. The term is commonly applied to artificial devices, such as those employing engines or motors, but also to natural biological macromolec ...
,
diesel engine The diesel engine, named after the German engineer Rudolf Diesel, is an internal combustion engine in which Combustion, ignition of diesel fuel is caused by the elevated temperature of the air in the cylinder due to Mechanics, mechanical Compr ...
s,
drivetrain A drivetrain (also frequently spelled as drive train or sometimes drive-train) or transmission system, is the group of components that deliver mechanical power from the prime mover to the driven components. In automotive engineering, the driv ...
s (axles, transmissions,
gearboxes A transmission (also called a gearbox) is a mechanical device invented by Louis Renault (who founded Renault) which uses a gear set—two or more gears working together—to change the speed, direction of rotation, or torque multiplication/r ...
) used in
heavy equipment Heavy equipment, heavy machinery, earthmovers, construction vehicles, or construction equipment, refers to heavy-duty vehicles specially designed to execute construction tasks, most frequently involving earthwork operations or other large con ...
and
lawn A lawn () is an area of soil-covered land planted with Poaceae, grasses and other durable plants such as clover lawn, clover which are maintained at a short height with a lawn mower (or sometimes grazing animals) and used for aesthetic an ...
care equipment. It also provides financial services and other related activities. Deere & Company is listed on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
under the symbol DE. The company's slogan is "Nothing Runs Like a Deere", and its logo is a leaping
deer A deer (: deer) or true deer is a hoofed ruminant ungulate of the family Cervidae (informally the deer family). Cervidae is divided into subfamilies Cervinae (which includes, among others, muntjac, elk (wapiti), red deer, and fallow deer) ...
with the words "John Deere". It has used various logos incorporating a leaping deer for over 155 years. It is headquartered in
Moline, Illinois Moline ( ) is a city in Rock Island County, Illinois, United States. With a population of 42,985 in the 2020 census, it is the largest city in Rock Island County and the List of municipalities in Illinois, ninth-most populous in Illinois outside ...
. It ranked in the 2022 ''Fortune'' 500 list of the largest
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corporations. Its tractor series include D series, E series, Specialty Tractors, Super Heavy Duty Tractors, and JDLink.


History


19th century

Deere & Company began when
John Deere Deere & Company, Trade name, doing business as John Deere (), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, Transmission (mechanical device), transmi ...
, born in Rutland, Vermont, United States, on February 7, 1804, moved to
Grand Detour, Illinois Grand Detour is an unincorporated census-designated place in Ogle County, Illinois, United States. As of the 2010 census, its population was 429. The village is named after an odd turn in the Rock River, which flows north past the village, rathe ...
, in 1836, to escape
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
in
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. Already an established
blacksmith A blacksmith is a metalsmith who creates objects primarily from wrought iron or steel, but sometimes from #Other metals, other metals, by forging the metal, using tools to hammer, bend, and cut (cf. tinsmith). Blacksmiths produce objects such ...
, Deere opened a shop in Grand Detour in 1837, which allowed him to serve as a general repairman in the village, as well as a manufacturer of tools such as pitchforks and shovels. Tools were just a start; the item that set him apart was the self-scouring steel plow, which was pioneered in 1837 when John Deere fashioned a Scottish steel saw blade into a plow. Prior to Deere's steel plow, most farmers used iron or wooden plows to which the rich Midwestern soil stuck, so they had to be cleaned frequently. Deere created a highly polished steel surface that allowed the soil to slide easily. This tool addressed the difficulty of tilling the Prairie State's soil and greatly aided migration into the American Great Plains in the 19th and early 20th centuries. The traditional way of doing business was to make the product as, and when, it was ordered. This style was very slow. As Deere realized that this was not going to be a viable business model, he increased the rate of production by manufacturing plows before putting them up for sale; this allowed customers to not only see what they were buying beforehand but also allowed his customers to purchase his products straight away. Word of his products began to spread quickly. In early 1843, Deere entered a business partnership with Leonard Andrus and purchased land for the construction of a new, two-story factory along the Rock River in Illinois. It used water power to operate machineries. This factory, named the "L. Andrus Plough Manufacturer", produced about 100 plows in 1842, and around 400 plows during the next year. Deere's partnership with Andrus ended in 1848, and Deere relocated to
Moline, Illinois Moline ( ) is a city in Rock Island County, Illinois, United States. With a population of 42,985 in the 2020 census, it is the largest city in Rock Island County and the List of municipalities in Illinois, ninth-most populous in Illinois outside ...
, to have access to the railroad and the
Mississippi River The Mississippi River is the main stem, primary river of the largest drainage basin in the United States. It is the second-longest river in the United States, behind only the Missouri River, Missouri. From its traditional source of Lake Ita ...
. There, Deere formed a partnership with Robert Tate and built a factory the same year. John Gould was later brought in to manage the accounts. Production rose quickly, and by 1849, the Deere, Tate & Gould Company was producing over 200 plows a month. A two-story addition to the plant was built, allowing further production. Deere bought out Tate and Gould's interests in the company in 1853, and was joined in the business by his son Charles Deere. At that time, the company was manufacturing a variety of farm equipment products in addition to plows, including wagons, corn planters, and cultivators. In 1857, the company's production totals reached almost 1,120 implements per month. In 1858, a nationwide financial recession took a toll on the company. During this period, the company announced its work on a steam engine that will pull its plow but the product did not materialize. To prevent bankruptcy, the company was reorganized and Deere turned over his interests in the business to his son-in-law, Christopher Webber, and his son, Charles Deere, who would take on most of his father's managerial roles. John Deere served as president of the company until his retirement in April 1886, but died one month later in May 1886 in Moline, Illinois. The company was reorganized again in 1868 when it was incorporated as Deere & Company. While the company's original stockholders were Charles Deere, Stephen Velie, George Vinton, and John Deere, Charles effectively ran the company. In 1869, Charles began to introduce marketing centers and independent retail dealers to advance the company's sales nationwide. This same year, Deere & Company won "Best and Greatest Display of Plows in Variety" at the 17th Annual
Illinois State Fair The Illinois State Fair is an annual festival, centering on the theme of agriculture, hosted by the U.S. state of Illinois in the state capital, Springfield, Illinois, Springfield. The state fair has been celebrated almost every year since 18 ...
, for which it won $10 and a silver medal.Reynolds, John P. "Transactions of the Illinois State Agricultural Society, with Reports from County and District Agricultural Societies", Illinois Journal Printing Office, 1871, pg. 43, The core focus remained on the agricultural implements, but John Deere also made a few bicycles in the 1890s.


20th century

Increased competition during the early
1900s File:1900s decademontage2.png, 335px, From left, clockwise: The Wright brothers achieve the Wright Flyer, first manned flight with a motorized airplane, in Kitty Hawk, North Carolina, Kitty Hawk in 1903; A missionary points to the severed hand of ...
from the new
International Harvester Company The International Harvester Company (often abbreviated IH or International) was an American manufacturer of agricultural and construction equipment, automobiles, commercial trucks, lawn and garden products, household equipment, and more. It wa ...
led the company to expand its offerings in the implement business, but the production of gasoline tractors came to define Deere & Company's operations during the 20th century. In 1912, Deere & Company president William Butterworth (Charles' son-in-law), who had replaced Charles Deere after his death in 1907, began the company's expansion into the tractor business. Deere & Company briefly experimented with its own tractor models, the most successful of which was the Dain All-Wheel-Drive, but in the end decided to continue its foray into the tractor business by purchasing the
Waterloo Gasoline Engine Company The Waterloo Gasoline Engine Company was the first company to manufacture and sell gasoline powered farm tractors. Based in Waterloo, Iowa, the company was created by John Froelich and a group of Iowa businessmen in 1893, and was originally named ...
in 1918, which manufactured the popular
Waterloo Boy The Waterloo Gasoline Engine Company was the first company to manufacture and sell gasoline powered farm tractors. Based in Waterloo, Iowa, the company was created by John Froelich and a group of Iowa businessmen in 1893, and was originally named ...
tractor at its facilities in
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. Deere & Company continued to sell tractors under the Waterloo Boy name until 1923, when the John Deere Model D was introduced. The company continues to manufacture a large percentage of its tractors in Waterloo, Iowa, namely the 7R, 8R, and 9R series. The company produced its first combine harvester, the John Deere No. 2, in 1927. This featured improvements and modifications to Model D such as higher power level due to increased cylinder bore. A year later, this innovation was followed up by the introduction of John Deere No. 1, a smaller machine that was more popular with customers. By 1929, the No. 1 and No. 2 were replaced by newer, lighter-weight harvesters. In the 1930s, John Deere and other farm equipment manufacturers began developing hillside harvesting technology. Harvesters now had the ability to effectively use their combines to harvest grain on hillsides with up to a 50% slope gradient. On an episode of the
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series ''Made in America'' that profiled Deere & Company, host
John Ratzenberger John Dezso Ratzenberger (born April 6, 1947)About John
from Ratzenberger's official website
is an Americ ...
stated that the company never repossessed any equipment from American farmers during the
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. During
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, the great-grandson of John Deere, Charles Deere Wiman, was president of the company, but he accepted a commission as a
colonel Colonel ( ; abbreviated as Col., Col, or COL) is a senior military Officer (armed forces), officer rank used in many countries. It is also used in some police forces and paramilitary organizations. In the 17th, 18th, and 19th centuries, a colon ...
in the U.S. Army. Burton F. Peek was hired as president during this period. Before Wiman returned to work at the company in late 1944, he directed the farm machinery and equipment division of the
War Production Board The War Production Board (WPB) was an agency of the United States government that supervised war production during World War II. President Franklin D. Roosevelt established it in January 1942, with Executive Order 9024. The WPB replaced the Su ...
. In addition to farm machinery, John Deere manufactured military tractors, and transmissions for the M3 tank. They also made aircraft parts, ammunition, and mobile laundry units to support the war effort. In 1947, John Deere introduced its first self-propelled combine, model 55. It was soon followed by the smaller models 40 and 45, the larger model 95, and an even larger model 105 was introduced in the 1960s. In the mid-1950s, Deere introduced an attachable corn head, allowing corn producers to use their combine to pick, shell, and clean corn in one smooth operation. In 1956, Deere & Company bought-out the German tractor manufacturer, Heinrich Lanz AG (see
Lanz Bulldog The Lanz Bulldog was a series of tractors manufactured by Heinrich Lanz AG in Mannheim, Baden-Württemberg, Germany. Production started in 1921 with the Lanz HL, and various versions of the Bulldog were produced up to 1960, one of them being the L ...
). In the last months of 1958, John Deere constructed a factory in northern Rosario, Argentina. In Argentina, the make was managed by Agar Cross & Co. John Deere made the following models of tractors in Argentina: 445, 730; the models of the series 20 like 1420, 2420, 3420, 4420; the models of the serie 30 like 2330, 2530, 2730, 3330, 3530, 4530; the models of the serie 40 like 2140, 3140 / 3140 DT, 3440, 3540 and the last made in Baigorria of the serie 50 like 2850, 3350, 3550 until 1994. Seventeen years later, (in 2011) the Argentinian plant returns the assembly of tractors with the following models: 5036C, 5045D (45 HP) Serie 5D, 5045E (45 HP) Serie 5E, 5065E (65 HP) Serie 5E, 5075E (75 HP) Serie 5E, 5425N (77 HP) Serie 5000, 5725 (92 HP) Serie 5025, 5725HC (92 HP) Serie 5025, 5090E, 5090EH, 5076EF, 6110J, 6130J, 6145J and 6165J. Plus, in 2012, added in SKD/CKD format, the assembly of combine harvesters 9570 STS Serie 70, 9470 STS, 9670 STS and 9770 STS. Also, with the green line, the Argentinian facility made some backhoe loaders and motor graders like 570 A/B, 544 A/B, 507, 308, 200 and the 627, 727 model tractors. On August 30, 1960, John Deere dealers from around the world converged on Dallas, Texas, for an unprecedented product showcase. Deere Day in Dallas, as the event was called, introduced the world to the "New Generation of Power", the company's first modern four-cylinder and six-cylinder tractors, during a day packed with high-tech presentations, live demonstrations, and a parking lot full of brand-new green and yellow machines. The line of tractors introduced that day was five years in the making, and the event itself took months to plan. Deere chose Dallas to host the event partly because it was home to facilities large enough to accommodate the 6,000 guests and the equipment they were all there to see. The Dallas Memorial Auditorium, the Texas State Fairgrounds Coliseum, the Cotton Bowl, and the Cotton Bowl parking lot were each the site of part of the event. During the event, a new John Deere tractor with a diamond-covered nameplate was displayed for all to see inside
Neiman-Marcus Neiman Marcus is an American department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. It has been owned by Saks Global, a spin-off of the Hudson ...
, a popular Dallas-based department store. According to information released by the company at the time of the event, John Deere dealers and key employees came to Dallas via the "largest commercial airlift of its type ever attempted". During the 24 hours leading up to the event, 16 airlines brought Deere employees and salespeople from all over the United States and Canada to Love Field in Dallas. Bill Hewitt, then chairman and CEO of Deere & Company, welcomed the dealers and introduced the new tractors. Hewitt told the guests they were about to see "a line of entirely new tractors – completely modern in every respect – with outstanding features not duplicated in any other make of tractor". Since entering the tractor business in 1918, John Deere had focused on two-cylinder machines. The New Generation of Power introduced at Deere Day in Dallas was very different from anything Deere had built before. The new line of four- and six-cylinder tractors, the models 1010, 2010, 3010, and 4010, were far more powerful than Deere's two-cylinder models, and also easier and more comfortable to operate, with conveniently located controls, better visibility, and improved seat suspension. These new tractors were also easier to service. The 4010 was rated at 80 horsepower in 1960, but tested at 84 horsepower during testing trials, making it one of the most powerful two-wheel-drive farm tractors at that time. The 4010 was the predecessor to the 4020, which is widely regarded as the most popular tractor ever produced by John Deere, and perhaps any tractor manufacturer in the United States. Although the 4020, which was available with Deere's optional
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, enjoyed greater popularity, the 4010 moved John Deere into the modern era of farm tractor technology and design following its successful history as a tractor manufacturer that was by the late 1950s experiencing waning market share due to its outdated technology. In addition to the advanced engine technology, the "10" series tractors offered many other upgrades from the older two-cylinder models they replaced, including significantly higher horsepower-to-weight ratio, advanced hydraulics, more convenient and comfortable operator stations, and many other improvements. Of the "10" series John Deere tractors introduced in 1960, the 4010 was by far the most popular, with more than 58,000 units sold from 1960 to 1963. The success of the "10" series John Deere tractors, led by the 4010, helped propel John Deere from a 23% market share in 1959 to 34% by 1964 when the 4020 was introduced, making it the top manufacturer of farm equipment in the United States. In 1972, Deere introduced its new Generation II 'Sound Idea Tractors', the 4030, 4230, 4430, and 4630. While these tractors were mechanically similar to the New Generation tractors they replaced, and the 4230, 4430, and 4630 used a 404-cubic-inch displacement engine like the 4020, they featured redesigned sheet metal and most importantly they were available with an optional completely integrated operator's cab that John Deere called the Sound Gard body. This insulated cab that included a roll-over protective structure had a distinctive rounded windshield and came equipped with heat and air conditioning, as well as speakers for an optional radio. An
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player was also available as an option. The 5020 was replaced by the very similar 6030 and continued in production with New Generation styling until 1977 when the 30 Series tractors were replaced by Deere's 'Iron Horses' series that included the 90-hp 4040, 110-hp 4240, 130-hp 4440, 150-HP 4640, and 180-hp 4840. The 4240, 4440, 4640, and 4840 featured a new 466-cubic-inch displacement engine, and improvements to the cab including an optional hydraulic seat for a smoother ride. The Sound Gard body and 8-speed Power Shift transmission were standard equipment on the 4840. In 1983, Deere introduced the 4050, 4250, 4450, 4650, and 4850. These tractors were essentially the same machines as the Iron Horses they replaced, but with significant upgrades. They offered a new 15-speed PowerShift transmission and were available with an optional mechanical front-wheel drive featuring caster action for better traction and a tighter turning radius. They also featured cosmetic upgrades, including a new light brown cab interior, instead of the black interior on previous models. These tractors were followed in the late 80s by the mechanically similar 55 and 60 series tractors before they were replaced by Deere's completely redesigned 7000 and 8000 series tractors in the early 1990s. In the 1962 Illinois Manufacturers Directory (50th-anniversary edition), John Deere, listed as Deere and Company, claimed a total workforce of 35,000, of which 9,000 were in Illinois. The corporate headquarters were located at 1325 Third Ave. in Moline, Illinois, with six manufacturing plants located around that city and a seventh plant in Hoopeston, Illinois. The six plants in Moline were listed as: * John Deere Harvester Works at 1100 13th Ave., East Moline, where 3,000 employees made agricultural implements * John Deere Industrial Equipment Works at 301 Third Ave., Moline, where 500 employees made earth-moving equipment * John Deere Malleable Works at 1335-13th Street, East Moline, where 600 employees made malleable and nodular iron castings * John Deere Planter Works at 501 Third Ave., Moline, where 1,000 employees made agricultural implements * John Deere Plow Works at 1225 Third Ave., Moline, where 1,100 employees made agricultural implements * John Deere Spreader Works at 1209-13th Ave., Moline where 800 employees made agricultural implements The John Deere Vermilion Works was located at North Sixth Ave., Hoopeston, Illinois, where 140 employees were listed as making iron work and implement parts. Moline, with 42,705 residents in 1962, had the local 7,000 employees of John Deere represent 16% of the city's entire population. In 1969, John Deere followed its New Generation tractors of the 1960s with a New Generation of combines. These included the 3300, 4400, 6600, and 7700. These models were also the first to come with Quik-Tatch header mounting capabilities as standard equipment. In the 1980s, these combines were followed by the 4420, 6620, 7720, and 8820 that were essentially updated and improved versions of the previous models with larger capacity, a better cab, and easier maintenance and service. The 4420 was discontinued in 1984 and replaced by the 4425 combines imported from Germany, and the 6620, 7720, and 8820 received the Titan II updates. In 1989, Deere replaced the 6620, 7720, and 8820 with a new line of completely redesigned 'Maximizer' combines that included the 9400, 9500, and 9600 walker combines. These combines featured a center-mounted cab, rear-mounted engine, and more comforts in the cab. Also in 1989, Deere was inducted into the
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. In 1997, Deere celebrated 50 years of self-propelled combine production, and the 1997 models featured a 50th-anniversary decal. In 1998, the 9410, 9510, and 9610 were introduced. These were essentially the same machines, but with minor upgrades. Deere dealers offered '10 series' upgrades to owners of older 9000 series Maximizer combines. In 1999, Deere introduced the 50 series Maximizer combines. These machines featured significant cosmetic upgrades including a more streamlined appearance, improved ergonomics in the cab, PTO shaft-style header hook-up, and the larger models were available as rotary machines which were a complete departure from the combines that Deere had built in the past. In the late 1970s,
International Harvester The International Harvester Company (often abbreviated IH or International) was an American manufacturer of agricultural and construction equipment, automobiles, commercial trucks, lawn and garden products, household equipment, and more. It wa ...
had pioneered rotary combines with their
Axial flow An axial compressor is a gas compressor that can continuously pressurize gases. It is a rotating, airfoil-based compressor in which the gas or working fluid principally flows parallel to the axis of rotation, or axially. This differs from other ...
machines and were soon followed by other manufacturers, but Deere continued to build only conventional walker combines through the 1980s and 1990s. In 1999, John Deere introduced the Single-Tine Separation (STS) system on its 9550, 9650, and 9750 combines, representing a step forward in rotary combine technology. The STS system uses less horsepower and improves material handling.


21st century

In 2014, the
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named John Deere's original plough design as one of the objects that changed American history. , Deere & Company employed about 67,000 people worldwide, of which half are in the United States and Canada, and is the largest agriculture machinery company in the world. In August 2014, the company announced it was indefinitely laying off 600 of its workers at plants in Illinois, Iowa, and Kansas due to less demand for its products. Inside the United States, the company's primary locations are its World Headquarters in
Moline, Illinois Moline ( ) is a city in Rock Island County, Illinois, United States. With a population of 42,985 in the 2020 census, it is the largest city in Rock Island County and the List of municipalities in Illinois, ninth-most populous in Illinois outside ...
, and manufacturing factories in central and southeastern United States. , the company experiments with an electric farm tractor. The logo of the leaping deer has been used by this company for over 155 years. Over the years, the logo has had minor changes and pieces removed. Some of the older style logos have the deer leaping over a log. The company uses different logo colors for agricultural vs. construction products. The company's agricultural products are identifiable by a distinctive shade of green paint, with the inside border being yellow. By contrast, the construction products are identifiable by a shade of black with the deer being yellow, and the inside border also being yellow. In September 2017, Deere & Company signed a definitive agreement to acquire Blue River Technology, which is based in Sunnyvale, California, and is applying
machine learning Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task ( ...
to agriculture. Blue River has designed and integrated computer vision and machine learning technology that will enable growers to reduce the use of herbicides by spraying only where weeds are present. On August 29, 2019, it was announced that Samuel R. Allen will step down as CEO and president of John Deere. John May, president of the Worldwide Agriculture and Turf and Integrated Solutions divisions will replace him in November 2019. In October 2021, about 10,000 employees, unionized with the
United Auto Workers The United Auto Workers (UAW), fully named International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, is an American labor union that represents workers in the United States (including Puerto Rico) and sou ...
, went on strike following an impasse in contract negotiations. In January 2022, the company introduced a self-driving tractor at the annual
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, designed for large-scale farming as opposed to existing comparable tractors designed for small-scale agriculture. It was part of a larger effort to develop so-called smart machines to make farming faster and more efficient than it would be relying on human labor, including through software, which would mean higher margins. The company said it wanted to "connect 1.5 million machines in service and a half billion acres in use to its cloud-based John Deere Operations Center." In June 2022, Deere announced it would cease production of its model 3710 moldboard plow but would continue to offer its model 995 reversible plow. In July 2024, Deere announced it would lay off 600 employees in its Midwest facilities and is considering moving the production of some components to Mexico.
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said he would impose 200% tariffs on Mexican-made equipment.


Non-serviceability by owners or third parties

Late model John Deere farm equipment has been criticized for being impossible to be serviced or repaired by owners or third parties; only John Deere has access to computer code required for this and to accept non-John-Deere replacement parts. Remote locking by the manufacturer may also be possible. This effectively makes the equipment unusable without the continued involvement of John Deere. It was reported that during the
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Russian troops stole Ukrainian farm equipment and took it back to Russia, but that the dealers who owned the equipment locked it remotely. John Deere's license covering the internal software on tractor control computers does not allow users or independent mechanics to modify the software. This prevents
repairs The technical meaning of maintenance involves functional checks, servicing, repairing or replacing of necessary devices, equipment, machinery, building infrastructure and supporting utilities in industrial, business, and residential installa ...
by farmers and creates a monopoly for John Deere dealerships. John Deere claims user repair is forbidden by the
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, through bypassing of
digital rights management Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures, such as access control technologies, can restrict the use of proprietary hardware and copyrighted works. DRM ...
. Groups including the
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have criticised this activity, being contrary to the
right to repair Right to repair is a legal right for owners of devices and equipment to freely modify and repair products such as automobiles, electronics, and farm equipment. Right to repair may also refer to the social movement of citizens putting pressure on ...
. Some farmers use Ukrainian versions of John Deere software to circumvent restrictions on repair. In February 2022, the US Senate introduced a bill to allow farmers to perform their own repairs. , right-to-repair bills had been introduced in 26 states. On January 9, 2023, John Deere signed a memorandum of understanding (MOU) with the
American Farm Bureau Federation The American Farm Bureau Federation (AFBF), more informally called the American Farm Bureau (AFB) or simply the Farm Bureau, is a United States–based 501(c)(5) tax-exempt agricultural organization and lobbying group. Headquartered in Was ...
(AFBF) in which the company agreed to allow farmers and independent repair shops to purchase access to John Deere software, manuals, and other information needed to fix John Deere equipment. Walter Schweitzer, President of the Montana Farmers Union, however, expressed skepticism about the agreement, pointing out that the private-sector MOU lacks a legal enforcement mechanism and allows the company to pull out of the MOU if any right-to-repair legislation is enacted. Moreover, as part of the MOU, the AFBF agreed to encourage state farm bureaus to "refrain from introducing, promoting, or supporting federal or state '
Right to Repair Right to repair is a legal right for owners of devices and equipment to freely modify and repair products such as automobiles, electronics, and farm equipment. Right to repair may also refer to the social movement of citizens putting pressure on ...
' legislation that imposes obligations beyond the commitments in this MOU." The issue addressed by the MOU is still a problem for users of John Deere farm equipment in other countries such as Australia, where agricultural machinery is not covered by the country's first right to repair law, a federal statute providing for mandatory data sharing in the automotive sector. In Australia, agricultural industry bodies have been and are lobbying for right to repair laws covering agricultural machinery. Additionally, in November 2024 that country's federal and state treasurers entered into a 10-year intergovernmental agreement on national competition policy that the federal treasurer,
Jim Chalmers James Edward Chalmers (born 2 March 1978) is an Australian politician and economist who has been serving as the treasurer of Australia in the Albanese government since May 2022. A member of the Labor Party (ALP), he has been the member of p ...
, has said was "an important first step towards delivering broader 'right to repair' reforms ... especially in agriculture and farming".


Legal issues concerning repair policies

In June 2022, 13 lawsuits from farms and farmers, alleging that John Deere and its affiliated dealerships had unlawfully conspired to monopolize and restrain the market for repair and maintenance services of John Deere equipment, were consolidated in federal court in Illinois. In February 2023, the
United States Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a United States federal executive departments, federal executive department of the U.S. government that oversees the domestic enforcement of Law of the Unite ...
filed a "statement of interest" in the case opposing a motion by John Deere to dismiss the case, arguing that restrictions on repair can harm both consumers and the public. In November 2023, U.S. District Judge Iain Johnston denied John Deere's motion to dismiss the case, finding that the plaintiffs' complaint "is chock-full of factual allegations to support" the conclusion that "Deere has the ultimate control of the repair services market" for John Deere equipment. In January 2025, the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
(FTC) filed an
antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
lawsuit against Deere over the company's restrictive repair policies. In its lawsuit, the FTC argued that Deere inflated repair costs for farmers by preventing independent shops from repairing Deere equipment. The FTC was joined in its lawsuit by five US states including Michigan and Wisconsin.


Products

John Deere manufactures a wide range of products, with several models of each in many cases.


Agricultural equipment

Agricultural products include, among others, tractors, combine harvesters, cotton harvesters, balers, planters/seeders, silage machines, sprayers, spreaders, dry machines, and grain carts. File:John Deere 8345 R.jpg,
Tractor A tractor is an engineering vehicle specifically designed to deliver a high tractive effort (or torque) at slow speeds, for the purposes of hauling a Trailer (vehicle), trailer or machinery such as that used in agriculture, mining or constructio ...
File:John Deere 9630T Iowa.jpg, Tracked tractor ( 9630T) File:John Deere 663 front loader, parked.jpg, FEL attachment File:John Deere 2266 Extra 1.jpg,
Combine harvester The modern combine harvester, also called a combine, is a machine designed to harvest a variety of cultivated seeds. Combine harvesters are one of the most economically important labour-saving inventions, significantly reducing the fraction of ...
File:JohnDeere7450s.jpg,
Forage harvester A forage harvesteralso known as a silage harvester, forager or chopperis a farm implement that harvests forage plants to make silage. Silage is grass, corn or hay, which has been chopped into small pieces, and compacted together in a storage silo ...
File:Baumwoll-Erntemaschine auf Feld.jpeg,
Cotton picker A cotton picker is either a machine that harvests cotton, or a person who picks ripe cotton fibre from the plants. The machine is also referred to as a cotton harvester. History In many societies, slave labor was utilized to pick the cotton, ...
File:Sugarcane harvesting equipment Piracicaba 05 2009 5845.JPG,
Sugarcane harvester A sugarcane harvester is a large piece of agricultural machinery used to harvest and partially process sugarcane Sugarcane or sugar cane is a species of tall, Perennial plant, perennial grass (in the genus ''Saccharum'', tribe Andropogoneae) ...
File:JohnDeere 750A.jpg,
Seed drill file:7263 Canterbury Agricultural College farm.jpg, Filling a feed-box of a seed drill, Lincoln University (New Zealand), Canterbury Agricultural College farm, 1948 A seed drill is a device used in agriculture that sowing, sows seeds for crops by ...
File:John Deere Sprayers.jpg, Field sprayer File:Loading hay bales - geograph.org.uk - 901170.jpg,
Telescopic handler A telescopic handler, also called a telehandler, teleporter, reach forklift, or zoom boom, is a machine widely used in agriculture and industry. It is somewhat like a forklift but has a boom (telescopic cylinder), making it more a crane than ...


Construction equipment

Construction equipment includes: File:Excavator (John Deere).jpg,
Excavator Excavators are heavy equipment (construction), heavy construction equipment primarily consisting of a backhoe, boom, dipper (or stick), Bucket (machine part), bucket, and cab on a rotating platform known as the "house". The modern excavator's ...
File:John Deere loader (1).jpg,
Loader Loader can refer to: * Loader (equipment) * Loader (computing) ** LOADER.EXE, an auto-start program loader optionally used in the startup process of Microsoft Windows ME * Loader (surname) * Fast loader * Speedloader * Boot loader ** LOADER.COM ...
File:Blair Lakes Range in 1973.JPEG, Tracked loader File:John Deere 110 Backhoe.jpg,
Backhoe A backhoe is a type of excavating equipment, or excavator, consisting of a digging bucket on the end of a two-part articulated arm. It is typically mounted on the back of a tractor or loader (equipment), front loader, the latter forming a "backh ...
File:John Deere grader.JPEG,
Grader A grader, also commonly referred to as a road grader, motor grader, or simply blade, is a form of heavy equipment with a long blade used to create a flat surface during Grading (engineering), grading. Although the earliest models were towed b ...


Forestry equipment

John Deere manufactures a range of
forestry Forestry is the science and craft of creating, managing, planting, using, conserving and repairing forests and woodlands for associated resources for human and Natural environment, environmental benefits. Forestry is practiced in plantations and ...
machinery, among others,
harvesters Harvester may refer to: Agriculture and forestry * Combine harvester, a machine commonly used to harvest grain crops * Forage harvester, a machine used to harvest forage * Harvester (forestry), a type of heavy vehicle employed in cut-to-length log ...
,
forwarder A forwarder is a forestry vehicle that carries big felling, felled Timber, logs cut by a Harvester (forestry), harvester from the stump to a roadside landing for later acquisition. Forwarders can use rubber tires or tracks. Unlike a skidder, a ...
s,
skidder A skidder is any type of heavy vehicle used in a logging operation for pulling cut timber, trees out of a forest in a process called "skidding", in which the logs are transported from the cutting site to a landing. There they are loaded onto t ...
s,
feller buncher A feller buncher is a type of harvester used in logging. It is a motorized vehicle with an attachment that can rapidly gather and cut a tree before felling it. ''Feller'' is a traditional name for someone who cuts down trees, and ''bunching'' i ...
s and
log loader A loader is a Heavy equipment (construction), heavy equipment machine used in construction to move or load materials such as soil, Rock (geology), rock, sand, demolition debris, etc. into or onto another type of machinery (such as a dump truck, ...
s. Timberjack was a subsidiary of John Deere from 2000 to 2006. File:Wheeled Harvester - geograph.org.uk - 511567.jpg, Harvester File:JD kuormatraktori.jpg,
Forwarder A forwarder is a forestry vehicle that carries big felling, felled Timber, logs cut by a Harvester (forestry), harvester from the stump to a roadside landing for later acquisition. Forwarders can use rubber tires or tracks. Unlike a skidder, a ...
File:John Deere 648H skidder.jpg,
Skidder A skidder is any type of heavy vehicle used in a logging operation for pulling cut timber, trees out of a forest in a process called "skidding", in which the logs are transported from the cutting site to a landing. There they are loaded onto t ...


Other products

Other products the company manufactures include consumer and commercial equipment such as lawn mowers, compact utility tractors, snow throwers,
snowmobiles A snowmobile, also known as a snowmachine (chiefly Alaskan), motor sled (chiefly Canadian), motor sledge, skimobile, snow scooter, or simply a sled is a motorized vehicle designed for winter travel and recreation on snow. Their engines normally ...
,
all-terrain vehicle An all-terrain vehicle (ATV), also known as a light utility vehicle (LUV), a quad bike or quad (if it has four wheels), as defined by the American National Standards Institute (ANSI), is a vehicle that travels on low-pressure tires, has a seat ...
s, and StarFire (a wide-area differential GPS). It is also a supplier of
diesel engine The diesel engine, named after the German engineer Rudolf Diesel, is an internal combustion engine in which Combustion, ignition of diesel fuel is caused by the elevated temperature of the air in the cylinder due to Mechanics, mechanical Compr ...
s and
powertrain In a motor vehicle, the powertrain comprises the main components that generate engine power, power and deliver that power to the road surface, water, or air. This includes the internal combustion engine, engine, transmission (mechanics), trans ...
s (
axle An axle or axletree is a central shaft for a rotation, rotating wheel and axle, wheel or gear. On wheeled vehicles, the axle may be fixed to the wheels, rotating with them, or fixed to the vehicle, with the wheels rotating around the axle. In ...
s, transmissions, etc.) used especially in heavy equipment. John Deere leasing has expanded to non-equipment loans. As of 2017, this is the leading division of John Deere. With a loan portfolio of $2 billion, it accounts for a third of John Deere's income. File:Lawn mower.jpg,
Lawn mower A lawn mower (also known as a grass cutter or simply mower, also often spelled lawnmower) is a device utilizing one or more revolving blades (or a reel) to cut a lawn, grass surface to an even height. The height of the cut grass may be fixed by ...
File:The Gator - geograph.org.uk - 1386833.jpg, UTV ( Gator) File:John Deere 3350 tractor cut engine angle.JPG,
Diesel engine The diesel engine, named after the German engineer Rudolf Diesel, is an internal combustion engine in which Combustion, ignition of diesel fuel is caused by the elevated temperature of the air in the cylinder due to Mechanics, mechanical Compr ...
File:John Deere 3320.jpg, Compact utility tractor


Factories

Major North American factories include: * Harvester Works (large combine harvesters),
East Moline, Illinois East Moline is a city in Rock Island County, Illinois, United States. The population was 21,374 at the 2020 census. East Moline is one of the Quad Cities at the confluence of the Rock and Mississippi rivers, along with neighboring Moline and ...
* Cylinder Internal Platform (hydraulic cylinders),
Moline, Illinois Moline ( ) is a city in Rock Island County, Illinois, United States. With a population of 42,985 in the 2020 census, it is the largest city in Rock Island County and the List of municipalities in Illinois, ninth-most populous in Illinois outside ...
* Seeding Group (planting equipment), Moline, Illinois and
Valley City, North Dakota Valley City is a city in and the county seat of Barnes County, North Dakota, United States. The population was 6,575 at the 2020 census, making it the 12th most populous city in North Dakota. Valley City was founded in 1874. Valley City is kno ...
* Davenport Works (
wheel loader A loader is a heavy equipment machine used in construction to move or load materials such as soil, rock, sand, demolition debris, etc. into or onto another type of machinery (such as a dump truck, conveyor belt, feed-hopper, or railroad car). ...
s,
motor grader A grader, also commonly referred to as a road grader, motor grader, or simply blade, is a form of heavy equipment with a long blade used to create a flat surface during grading. Although the earliest models were towed behind horses, and late ...
s, articulated dump trucks, wheeled forestry equipment),
Davenport, Iowa Davenport ( ) is a city in Scott County, Iowa, United States, and its county seat. It is situated along the Mississippi River on the eastern border of the state. Davenport had a population of 101,724 as of the 2020 United States census, 2020 cen ...
* Dubuque Works (backhoes, crawlers, skid-steer loaders, tracked forestry equipment),
Dubuque, Iowa Dubuque (, ) is a city in Dubuque County, Iowa, United States, and its county seat. The population was 59,667 at the 2020 United States census. The city lies along the Mississippi River at the junction of Iowa, Illinois, and Wisconsin, a region ...
* Des Moines Works (tillage equipment, cotton harvesters, sprayers, and fertilizer spreaders),
Ankeny, Iowa Ankeny (, ) is a city in Polk County, Iowa, United States and a suburb of the state capital of Des Moines, Iowa, Des Moines, as part of the Des Moines metropolitan area. As of the 2020 United States census, 2020 census, the population of Ankeny ...
* Ottumwa Works (hay and forage equipment),
Ottumwa, Iowa Ottumwa ( ) is a List of cities in Iowa, city in and the county seat of Wapello County, Iowa, United States. The population was 25,529 at the time of the 2020 United States census, 2020 U.S. Census. Located in the state's southeastern section, th ...
* Thibodaux Works (cane-harvesting equipment, scrapers),
Thibodaux, Louisiana Thibodaux ( ) is a city in and the parish seat of Lafourche Parish, Louisiana, United States, along the banks of Bayou Lafourche in the northwestern part of the parish. The population was 15,948 at the 2020 United States census, 2020 census. Thib ...
* Horicon Works (lawn and garden and turf care),
Horicon, Wisconsin Horicon is a city in Dodge County, Wisconsin, United States. The population was 3,767 at the 2020 United States census, 2020 census. Geography Horicon is located at (43.4482, -88.6329). According to the United States Census Bureau, the city has ...
* Augusta Works (small commercial and agricultural tractors),
Grovetown, Georgia Grovetown is a city in Columbia County, Georgia, United States. It is part of the Augusta metropolitan area as well as the Central Savannah River Area. The 2019 population estimate was 15,152. The mayor is Gary Jones. History From the build ...
* Turf Care (specialty golf equipment and commercial mowing),
Fuquay-Varina, North Carolina Fuquay-Varina ( ) is a town in southern Wake County, North Carolina, United States, lying south of Holly Springs and southwest of Garner. The population was 34,152 at the 2020 census, and estimated at 36,736 as of July 2021. The hyphenated na ...
* Industrias John Deere (agricultural tractors; construction equipment), (Monterrey, Mexico) * Motores John Deere (power systems; 6- and 4-cylinder engines, heavy-duty axles), Torreon, Mexico * Coffeyville Works (transmissions, pump drives, planetaries),
Coffeyville, Kansas Coffeyville is a city in southeastern Montgomery County, Kansas, United States, located along the Verdigris River in the state's southeastern region. As of the 2020 census, the population of the city was 8,826. Coffeyville is the most pop ...
* Waterloo Works (tractor, cab, and assembly operations, drivetrain operations, foundry operations, service parts operations),
Waterloo, Iowa Waterloo is a city in and the county seat of Black Hawk County, Iowa, Black Hawk County, Iowa, United States. As of the 2020 United States census the population was 67,314, making it the List of cities in Iowa, eighth-most populous city in the st ...
* Power Systems and Engine Works (power systems and engines),
Waterloo, Iowa Waterloo is a city in and the county seat of Black Hawk County, Iowa, Black Hawk County, Iowa, United States. As of the 2020 United States census the population was 67,314, making it the List of cities in Iowa, eighth-most populous city in the st ...
* Greeneville Works (entry-level lawn care equipment),
Greeneville, Tennessee Greeneville is an incorporated town in and the county seat of Greene County, Tennessee, United States. The population as of the 2020 United States census, 2020 census was 15,479. The town was named in honor of American Revolutionary War, Revol ...
Other important factories: * John Deere Usine Saran (power systems),
Fleury-les-Aubrais Fleury-les-Aubrais () is a commune in the Loiret department, Centre-Val de Loire, France. It is a northern suburb of Orléans. As a part of German-occupied France, its railway station was destroyed in 1944 by the Combined Bomber Offensive. ...
, France * John Deere Argentina (engines, tractors, and combine harvesters),
Granadero Baigorria Granadero Baigorria is a city in the south of the provinces of Argentina, province of Santa Fe Province, Santa Fe, Argentina, located directly north of Rosario, on the western shore of the Paraná River, and forming part of the Greater Rosario met ...
, Santa Fe, Argentina * John Deere Equipment Pvt Ltd (5000-series tractors),
Pune Pune ( ; , ISO 15919, ISO: ), previously spelled in English as Poona (List of renamed Indian cities and states#Maharashtra, the official name until 1978), is a city in the state of Maharashtra in the Deccan Plateau, Deccan plateau in Western ...
, India * John Deere Equipment Pvt Ltd (5000-series tractors),
Dewas Dewas is a city in the Malwa region of the Indian state of Madhya Pradesh. The municipality was formerly the seat of two 15-Gun Salute state princely states during the British Raj, Dewas Junior state and Dewas Senior state, ruled by the Pa ...
, India * John Deere Electronic Solutions, Fargo, ND and Pune, India * John Deere Harvester Works,
Sirhind-Fategarh Sirhind is a twin city of Fatehgarh Sahib in Punjab, India. It is hosts the municipal council of Fatehgarh Sahib district. Demographics In the 2011 census Sirhind-Fatehgarh had a population of 60852. Males constituted 54% of the populatio ...
, India * John Deere Werke Mannheim (6000-series tractors),
Mannheim Mannheim (; Palatine German language, Palatine German: or ), officially the University City of Mannheim (), is the List of cities in Baden-Württemberg by population, second-largest city in Baden-Württemberg after Stuttgart, the States of Ger ...
, Germany * John Deere Brasil:
Montenegro, Rio Grande do Sul Montenegro is a municipality of the state of Rio Grande do Sul, Brazil. As of 2022, it has 64,322 inhabitants. The town was established in 1847 to be settled primarily by German immigrants from the Hunsrück region of southwest Germany. The lo ...
(tractors), Horizontina - RS (harvesters and planters),
Catalão Catalão () is a city and municipality located in the south of the state of Goiás, in Brazil. It is a large producer of grains, cattle, and phosphates and has a John Deere and Mitsubishi factory. Demographics *Population density: 17.85 inhab ...
- GO (sugarcane harvesters) * John Deere Brasil Construction & Forestry (tractors and excavators),
Indaiatuba Indaiatuba is a municipality in the state of São Paulo, Brazil. It is part of the Metropolitan Region of Campinas. The population is 256,223 (2020 est.) in an area of . The elevation is . The city's name derives from the Tupi language, which roug ...
,
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
* John Deere Werke Zweibrücken (harvesting equipment),
Zweibrücken Zweibrücken (; ; , ; literally translated as "Two Bridges") is a town in Rhineland-Palatinate, Germany, on the Schwarzbach (Blies), Schwarzbach River. Name The name ''Zweibrücken'' means 'two bridges'; older forms of the name include Middl ...
, Germany * John Deere Fabriek Horst (pulled and self-propelled agricultural sprayers), Horst,
The Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
* John Deere Forestry Oy (forwarders, wheeled harvesters),
Joensuu Joensuu (; ; ) is a city in Finland and the regional capital of North Karelia. It is located in the eastern interior of the country and in the Finnish Lakeland. The population of Joensuu is approximately , while the sub-region has a population ...
,
Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...
* John Deere Reman


Equipment divisions


Subsidiaries and affiliates


Current

*AGRIS Corporation (John Deere Agri Services) *Bear Flag Robotics – Autonomous agricultural technology & equipment company *John Deere Ag Management Solutions (intelligent mobile equipment technologies),
Urbandale, Iowa Urbandale is a city in Polk and Dallas counties in the U.S. state of Iowa. As of the 2020 census, the city population was 45,580. It is part of the Des Moines– West Des Moines Metropolitan Statistical Area. History Urbandale was incorporat ...
*John Deere Capital Corporation *John Deere Financial (John Deere Credit and Finance),
Johnston, Iowa Johnston is a city in Polk County, Iowa, United States. The population was 24,064 in the 2020 census, a large increase from the 8,649 population in 2000. It is part of the Des Moines– West Des Moines Metropolitan Statistical Area. Johns ...
*Kemper (row tolerant headers for forage harvesters and combines),
Stadtlohn Stadtlohn (; ) is a city in western Münsterland in the northwest of North Rhine-Westphalia, and is a district town of the Borken administrative district. The city had a population of 20,746 inhabitants as of 2020.Tokoroa Tokoroa is the fourth-largest town in the Waikato region of the North Island of New Zealand and largest settlement in the South Waikato District. Located 30 km southwest of Rotorua and 20 km south of Putāruru, close to the foot of th ...
, New Zealand *Agreentech *NavCom Technology, Inc. (precision positioning systems, see also StarFire),
Torrance, California Torrance is a coastal city in the Los Angeles metropolitan area located in southwestern Los Angeles County, California, United States. The city is part of what is known as the South Bay (Los Angeles County), South Bay region of the metropolitan ...
*John Deere Electronic Solutions (Ruggedized electronics),
Fargo, North Dakota Fargo is the List of cities in North Dakota, most populous city in the U.S. state of North Dakota and the county seat of Cass County, North Dakota, Cass County. The population was 125,990 at the 2020 United States census, 2020 census, which was e ...
*Ningbo Benye Tractor & Automobile Manufacture Co. Ltd. (low HP tractors),
Ningbo Ningbo is a sub-provincial city in northeastern Zhejiang province, People's Republic of China. It comprises six urban districts, two satellite county-level cities, and two rural counties, including several islands in Hangzhou Bay and the Eas ...
, China *Machinefinder (used equipment division and marketplace) *John Deere Technology Innovation Center,
Research Park, University of Illinois at Urbana-Champaign Research Park at the University of Illinois Urbana-Champaign is a research park located in the southwest part of the University of Illinois Urbana-Champaign campus in Champaign, Illinois. Research Park is a technology hub for startup companies an ...
* QCFS and Consolidating (attachment distribution center), Davenport, Iowa *Hagie Sprayers (Upfront Sprayers) *KingAgro (Sprayers) Argentina * PLA (sprayers) Argentina *
Wirtgen Group Wirtgen Group is an internationally operating German company in the Construction Industry, construction industry. The company's core business is the development and production of machinery for road construction and maintenance. Wirtgen Group em ...
*Blue River Technology – Pioneer in the use of computer vision and robotics for agriculture bringing crop protection into the digital era with see and spray machines that precisely observe and treat each plant in the field.


Former

*John Deere Renewables, LLC, a
wind energy Wind power is the use of wind energy to generate useful work. Historically, wind power was used by sails, windmills and windpumps, but today it is mostly used to generate electricity. This article deals only with wind power for electricity ...
plant manufacturing arm which represented John Deere's extension into the renewable energy industry – under which it had successfully completed 36 projects in eight US states – was sold to Exelon Energy in August 2010.


Finances


Carbon footprint

John Deere reported total CO2e emissions (direct and indirect) for the twelve months ending 30 September 2020 at 766 Kt (−155/−16.8% y-o-y)Alt URL
/ref> and plans to reduce emissions 15% by 2022 from a 2017 base year.


Sponsorships

* The
John Deere Classic The John Deere Classic is a professional golf tournament on the PGA Tour. It is played annually in July, usually the week before The Open Championship, at TPC Deere Run in the Quad Cities community of Silvis, Illinois. History The tournament bega ...
is an American professional golf tournament sponsored by the company. * John Deere sponsored the #23 and #97 cars for
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
driver
Chad Little Charles Glen Little Jr. (born April 29, 1963) is an American former professional stock car racing driver. He holds a degree in marketing from Washington State University and a J.D. degree from Gonzaga University. While attending Washington State ...
in the late 1990s. * John Deere sponsored the #17 car for
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
driver Ricky Stenhouse Jr. in the
Monster Energy NASCAR Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...
in the late 2010s. *John Deere previously sponsored the Carolina Hurricanes' ice resurfacers from early 2000s to mid 2010s.


''Green Magazine''

''Green Magazine'' is a publication devoted to John Deere enthusiasts. It was begun in November 1984 by Richard and Carol Hain of Bee, Nebraska. The first issue was mailed in early November 1984 to 135 paid subscribers and had 10 black-and-white pages with features on tractors, letters from readers, and advertisements. At the time, the magazine was published bimonthly. It was written in
Lincoln, Nebraska Lincoln is the List of capitals in the United States, capital city of the U.S. state of Nebraska. The city covers and had a population of 291,082 as of the 2020 census. It is the state's List of cities in Nebraska, second-most populous city a ...
, and it was mailed from the Bee post office. The magazine grew rapidly, and in 1990, bowing to public demand, it became a monthly. Circulation continued to increase, and currently hovers around 30,000. The magazine now generally contains 88 full-color pages and is perfect bound. It is now printed in Michigan and mailed from several post offices throughout the country. Current content usually includes a "Tip of the Month" article covering New Generation restoration written by Dan Brotzman, a "Youngtimer" article written by Tyler Buchheit, "Shop Talk" by Ron and JoAnn O'Neill, "Saw It On eBay" by Adam Smith and Benjamin Hain, "Scale Models" by Bill Proft, "What's New and Old" by Greg Stephen, "Feature Model" by Benjamin Hain, "Do You Have One of These" by Richard Hain, and "Mr. Thinker", which is said to be written by "a variety of experts".


Leadership


President

#
John Deere Deere & Company, Trade name, doing business as John Deere (), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, Transmission (mechanical device), transmi ...
, 1869–1886 # Charles Henry Deere, 1886–1907 # William Butterworth, 1907–1928 # Charles Deere Wiman, 1928–1942 # Burton F. Peek, 1942–1944 # Charles Deere Wiman, 1944–1955 # William Alexander Hewitt, 1955–1964 # Ellwood F. Curtis, 1964–1978 # Robert A. Hanson, 1978–1985 # Boyd C. Bartlett, 1985–


Chairman of the Board

# William Alexander Hewitt, 1964–1982 # Robert A. Hanson, 1982–


See also

* John Deere Buck *
John Deere World Headquarters The John Deere World Headquarters is a complex of four buildings located on of land at One John Deere Place, Moline, Illinois, United States. The complex serves as corporate headquarters for agricultural heavy equipment company John Deere. H ...
*
List of John Deere tractors Deere & Company, the firm founded by John Deere (inventor), John Deere, began to expand its range of John Deere equipment to include the tractor business in 1876. The Deere company briefly experimented with building its own tractor models, the mos ...
*


References


Sources and further reading

* * * Dahlstrom, Neil. '' Tractor Wars - John Deere, Henry Ford, International Harvester, and the Birth of Modern Agriculture'' (2022) * * Kendall, Edward C. "Contributions from the Museum of History and Technology pt. 2: John Deere's Steel Plow." ''Bulletin of the United States National Museum'' (1959)
online
* Leffingwell, Randy. ''The John Deere Century'' (2018), well illustrated


External links

*
''Green Magazine''

John Deere at RitchieWiki, the Equipment Wiki

John Deere's official youtube
{{Authority control Agricultural machinery manufacturers of the United States Tractor manufacturers of the United States Electric tractors Garden tool manufacturers Lawn and garden tractors Power tool manufacturers Construction equipment manufacturers of the United States Engine manufacturers of the United States Diesel engine manufacturers Defense companies of the United States Manufacturing companies established in 1837 Manufacturing companies based in Illinois 1837 establishments in Illinois American companies established in 1837 Moline, Illinois Companies based in Rock Island County, Illinois Companies based in the Quad Cities Companies listed on the New York Stock Exchange Textile machinery manufacturers of the United States Automotive transmission makers Electrical generation engine manufacturers Tool manufacturing companies of the United States