John Couch was

Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...

s First Vice President of Education and co-author of the book Rewiring Education. After becoming one of the first fifty computer science graduates from

UC Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public university, public land-grant university, land-grant research university in Berkeley, California. Established in 1868 as the University of Californi ...

, Couch joined

Hewlett-Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components ...

as software engineer and, in 1978, was recruited by

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...

as Director of New Products for Apple Computer, Inc., making him the company's 54th employee. Soon thereafter he became Apple's first Vice President of Software and then General Manager overseeing the Apple Lisa computer division. In 1984, Couch left Apple to take over a struggling Christian school in Solana Beach, CA. He also served as Executive in Residence for the

Mayfield Fund Mayfield, also known as Mayfield Fund, is a US-based venture capital firm that focuses on early-stage to growth-stage investments in enterprise and consumer technology companies. Founded in 1969 and based in Menlo Park, California Menlo Park ...

and, in 1997, became CEO of biotechnology software maker DoubleTwist (then called Pangea Systems). After leaving DoubleTwist, he was again recruited by Steve Jobs to return to Apple and take on the newly created role of Vice President of Education. In May 2018, Couch and his co-author, Jason Towne, published the book "Rewiring Education," which became the best selling education book in China. That same year, Couch founded Eden Inspirations, a ministry that works with Christian music artists including Aaron Gillespie, Bethel Music, and Lissy Lategan. By 2019 the company had released three CDs titled "Songs Of The Night", "Songs Of Freedom", and "Songs of Wisdom" In 2019 Couch became an co-executive producer for the film "Sound Of Freedom" that stars Jim Caviezel and, later that year, launched a wine tasting company called Eden Estate Wines. Couch's memoir, "My Life at Apple and The Steve I Knew," was published in July 2021.

References

{{DEFAULTSORT:Couch, John Apple Inc. employees Living people Year of birth missing (living people)