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John Brabender is a political consultant who mostly advises Republicans but, has also advised Democratic candidates including Democrat
Tom Knox Tom Knox is an American businessman and politician. Knox became a millionaire through businesses in software, banking and health insurance. A Democrat, Knox ran for Mayor of Philadelphia in 2007 and briefly for Governor of Pennsylvania in 201 ...
, who ran for Philadelphia mayor. He earned a degree in from
Gannon University Gannon University is a private Catholic university in Erie, Pennsylvania. Gannon University has approximately 4,500 students and 46,000 alumni. Its intercollegiate athletics include 18 athletic programs for men and women competing at the NCAA Di ...
and an
MBA A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...
from
Cleveland State University Cleveland State University (CSU) is a public research university in Cleveland, Ohio. It was established in 1964 and opened for classes in 1965 after acquiring the entirety of Fenn College, a private school that had been in operation since 1923. ...
. Brabender has been dubbed 'political guru' to
Rick Santorum Richard John Santorum ( ; born May 10, 1958) is an American politician, attorney, and political commentator. A member of the Republican Party, he served as a United States Senator from Pennsylvania from 1995 to 2007 and was the Senate's thir ...
's political career. Bradender worked five of Santorum's
Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
congressional races, starting with his first House bid in 1990 and ending with his failed Senate re-election campaign in 2006. Bradbender acted as Rick Santorum's senior strategist for his failed 2012 Republican Party presidential nomination bid. He is godfather to one of Santorum's seven children. Brabender is the managing partner and Chief Creative Officer of BrabenderCox, a national political consulting and advertising firm. He has served as a campaign and advertising consultant for campaigns including
Tom Coburn Thomas Allen Coburn (March 14, 1948 – March 28, 2020) was an American politician and physician who served as a United States senator for Oklahoma from 2005, until his resignation in 2015. A Republican, he previously served as a United St ...
,
David Vitter David Bruce Vitter (born May 3, 1961) is an American lobbyist, lawyer, and politician who served as United States Senator for Louisiana from 2005 to 2017. A Republican, Vitter served in the Louisiana House of Representatives from 1992 to 1999. ...
, Rick Santorum,
Linda Lingle Linda Lingle (''née'' Cutter; June 4, 1953) is an American politician, who was the sixth governor of Hawaii from 2002 until 2010. She was the first Republican governor of Hawaii since 1962. Lingle was also the state's first female and first Je ...
,
Tom Corbett Thomas Wingett Corbett Jr. (born June 17, 1949) is an American politician and attorney who served as the 46th governor of Pennsylvania from 2011 to 2015. A member of the Republican Party, he served as Attorney General of Pennsylvania from 1995 ...
, and for the 2008 Giuliani presidential campaign. He has also worked for the
Pittsburgh Steelers The Pittsburgh Steelers are a professional American football team based in Pittsburgh. The Steelers compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) North division. Founded in , the Steel ...
in their attempt to gain public funding for
Heinz Field Acrisure Stadium is a football stadium located in the North Shore neighborhood of Pittsburgh, Pennsylvania, United States. It primarily serves as the home of the Pittsburgh Steelers of the National Football League (NFL) and the Pittsburgh Panth ...
in the mid-1990s and for the
Pittsburgh Penguins The Pittsburgh Penguins (colloquially known as the Pens) are a professional ice hockey team based in Pittsburgh. They compete in the National Hockey League (NHL) as a member of the Metropolitan Division of the Eastern Conference, and have playe ...
. He has appeared as a guest on ''The Today Show'', ''
CBS Evening News The ''CBS Evening News'' is the flagship evening television news program of CBS News, the news division of the CBS television network in the United States. The ''CBS Evening News'' is a daily evening broadcast featuring news reports, feature s ...
'', ''
NBC Nightly News ''NBC Nightly News'' (titled as ''NBC Nightly News with Lester Holt'' for its weeknight broadcasts since June 22, 2015) is the flagship daily evening News broadcasting#Television, television news program for NBC News, the news division of the NB ...
'', CNN's ''
Inside Politics ''Inside Politics'' is a political talk show, broadcast on CNN. Originally hosted by Catherine Crier and Bernard Shaw, and then Shaw and Judy Woodruff, the show ran from 1992 – 2005 before being cancelled. The program was revived in 2014 with J ...
'', ''
Politically Incorrect ''Political correctness'' (adjectivally: ''politically correct''; commonly abbreviated ''PC'') is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in socie ...
'', ''
Talk of the Nation ''Talk of the Nation'' (''TOTN'') is an American talk radio program based in Washington D.C., produced by National Public Radio (NPR) that was broadcast nationally from 2 to 4 p.m. Eastern Time. It focused on current events and controversial issu ...
'', and
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
. He was an adjunct professor at the
Perley Isaac Reed School of Journalism The WVU Reed College of Media is one of the sixteen colleges and schools at West Virginia University, located in Morgantown, West Virginia. It is currently housed in Martin Hall. History The WVU Reed College of Media was formerly known as the W ...
at
West Virginia University West Virginia University (WVU) is a public land-grant research university with its main campus in Morgantown, West Virginia. Its other campuses are those of the West Virginia University Institute of Technology in Beckley, Potomac State College ...
, teaching courses on advertising and the media. He was named one of the "Rising Stars of 1996" by
Campaigns & Elections ''Campaigns & Elections'' is a trade magazine covering political campaigns, focused on tools, tactics, and techniques of the political consulting profession. The magazine was founded by Stanley Foster Reed in 1980. It is headquartered in Arlingto ...
, after winning 18 of 21 races in the 1994 election cycle, including the 1994 U.S. Senate election in Pennsylvania where Rick Santorum upset
Harris Wofford Harris Llewellyn Wofford Jr. (April 9, 1926 – January 21, 2019) was an American attorney, civil rights activist, and Democratic Party politician who represented Pennsylvania in the United States Senate from 1991 to 1995. A noted advocate of na ...
. He helped "mastermind" Tom Ridge's gubernatorial victories in
1994 File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which Sinking of the MS Estonia, sank in ...
and
1998 1998 was designated as the ''International Year of the Ocean''. Events January * January 6 – The '' Lunar Prospector'' spacecraft is launched into orbit around the Moon, and later finds evidence for frozen water, in soil in permanently ...
. He was named to the 2002 and 2003
PoliticsPA PoliticsPA.com is a website centered on the politics of Pennsylvania. Content The website reports on political and campaign news in Pennsylvania, from the state legislature up to federal races. The editors write occasional features, like the we ...
"Sy Snyder's Power 50" of influential people in Pennsylvania politics. He was named to the
PoliticsPA PoliticsPA.com is a website centered on the politics of Pennsylvania. Content The website reports on political and campaign news in Pennsylvania, from the state legislature up to federal races. The editors write occasional features, like the we ...
list of "Republican Dream Team" political consultants. In 2010, he was named one of the "Top 10 Republicans" in Pennsylvania by ''Politics Magazine,'' where he was called "the go-to consultant for many ennsylvaniastatewide candidates." In 2009, he launched Zolitics, a "political entertainment network" with other political consultants, including Leslie Gromis-Baker. The effort fizzled and the domain name is for sale. During the 2016 presidential election, in response to an onslaught of celebrity PSAs favoring the Democratic Party's candidate, the most blatant of which was titled "Save the Day", he produced a "Save the Day Response" video mocking the perceived self-importance of celebrities making political statements. In a 2019
Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
op-ed, he predicted Joe Biden would not be elected president.


References

{{DEFAULTSORT:Brabender, John Living people Pennsylvania Republicans People from Pittsburgh West Virginia University faculty Gannon University alumni Cleveland State University alumni Pennsylvania political consultants Year of birth missing (living people) People from Leesburg, Virginia