John Basedow is an American television personality, model, author, and

motivational speaker A motivational speaker is a speaker who makes speeches intended to motivate or inspire an audience. Such speakers may attempt to challenge or transform their audiences. The speech itself is popularly known as a pep talk. Motivational speakers ca ...

. He produces the ''Fitness Made Simple'' video series and the Internet series ''New Media Stew''.

Career

Early work

Basedow started his career as a reporter on a New York nightly news program and then co-created a syndicated television show called ''Images''. After ''Images'', Basedow, appeared in fitness magazines, founding "Fitness Made Simple". He subsequently commercialized the "Fitness Made Simple" routine and began selling a series of

DRTV Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of ...

infomercial An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ...

s. He authored his first book, ''Fitness Made Simple: The Power to Change Your Body, the Power to Change Your Life.'' The commercial marketing success was in part due to Basedow's business strategy of opting for frequency over length, which was a novel approach for fitness infomercials at the time. Basedow made deals for discounted unsold commercial inventory enabling an unusually high frequency of the ads. Over time, the availability of unsold airtime decreased as networks decided to promote themselves and some

Multiple System Operator A multiple-system operator (MSO) is an operator of multiple cable or direct-broadcast satellite television systems. A cable system in the United States, by Federal Communications Commission (FCC) definition, is a facility serving a single communi ...

s (MSO) ceased to exist, in turn reducing the viability of Basedow's "Fitness Made Simple" commercials.

Social media influencer

In recent years, Basedow has become an active

social media personality An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...

. In 2007, an outside production company launched an online reality show entitled "John Basedow TV" on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

. In 2011, he served as the host for the popular YouTube series, ''Lesbian Video Speed Dating''. Following that, Basedow launched the YouTube series ''New Media Stew'' and ''Culture Pop'', covering

pop culture Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * Pop (Gas al ...

and celebrity news. He encourages the use of

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

as a form of empowerment and motivation. His #WakeUpWords motivational

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and

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videos, which promote positivity and

self-empowerment Empowerment is the degree of autonomy and self-determination in people and in communities. This enables them to represent their interests in a responsible and self-determined way, acting on their own authority. It is the process of becoming strong ...

, have been featured on Fox's ''

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'' and the '' Red Eye''. In 2017, Basedow was featured on an episode of

Viceland Viceland (stylized in all caps), and Vice TV in the United States, are brands used for television channels owned and programmed by Vice Media. Viceland launched on February 29, 2016, with two branded cable channels; the American version (rebra ...

's ''

The Untitled Action Bronson Show ''The Untitled Action Bronson Show'' was a culinary late-night talk show series on Viceland, hosted by Action Bronson, featuring numerous notable guests. About ''The Untitled Action Bronson Show'' was Action Bronson’s third series on VICELAND, ...

''. In 2018, Basedow was a guest on the

Tom Shillue Thomas A. Shillue (; born June 13, 1966) is an American stand-up comedian, actor, author, and talk-show host from Norwood, Massachusetts. He was a correspondent on ''The Daily Show'' on Comedy Central and hosted '' Red Eye'' on Fox News. He has b ...

show, and a

keynote speaker A keynote in public speaking is a talk that establishes a main underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address. The keynote establishes the framework fo ...

at the "I Am Success Summit" in

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, where he also appeared on a panel with MTV's

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and

Starz Starz (stylized as STARZ since 2016; pronounced "stars") is an American premium cable and satellite television network owned by Lions Gate Entertainment, and is the flagship property of parent subsidiary Starz Inc. Programming on Starz consist ...

Power Power most often refers to: * Power (physics), meaning "rate of doing work" ** Engine power, the power put out by an engine ** Electric power * Power (social and political), the ability to influence people or events ** Abusive power Power may a ...

cast member Rotimi. In 2018, he was a guest on

's ''

Fuck, That's Delicious ''Fuck, That's Delicious'' (also known by the censored title ''F*ck, That's Delicious'' or simply ''That's Delicious'') is an American television food documentary series starring rapper, and former chef, Action Bronson. The series premiered on M ...

''. In 2021, he was featured in the ''

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''. In 2019, Basedow started ''JB's Fantastic Finds'', a live

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hosted on

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

. The show has grown in popularity following the deployment of

television commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

s in an innovative approach advertising

new media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...

traditional media Old media, or legacy media, are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions are ...

Film

Published works

References

External links

* *
John Basedow Interview

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''School of Hustle'' {{DEFAULTSORT:Basedow, John American exercise instructors Living people American exercise and fitness writers American sports businesspeople Television personalities from New York City Social media influencers Year of birth missing (living people)