John Batterson Stetson (May 5, 1830 – February 18, 1906) was an American
hatter
Hat-making or millinery is the design, manufacture and sale of hats and other headwear. A person engaged in this trade is called a milliner or hatter.
Historically, milliners, typically women shopkeepers, produced or imported an inventory of g ...
,
hat
A hat is a head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorporate mecha ...
manufacturer, and in the 1860s, the inventor of the
cowboy hat
The cowboy hat is a high-crowned, wide-brimmed hat best known as the defining piece of attire for the North American cowboy. Today it is worn by many people, and is particularly associated with ranch workers in the western and southern United S ...
. He founded the
John B. Stetson Company
The John B. Stetson Company, founded by John B. Stetson in 1865, was the maker of the Stetson cowboy hats, but ceased manufacturing in 1970. Stetson hats are now being manufactured in Garland, Texas, by Hatco, Inc., who also produce Resistol ...
as a manufacturer of headwear. The company's
hat
A hat is a head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorporate mecha ...
s are now commonly referred to simply as
Stetson
Stetson is a brand of hat manufactured by the John B. Stetson Company. "Stetson" is also used as a generic trademark to refer to any campaign hat, in particular, in Scouting.
John B. Stetson gained inspiration for his most famous hats when he ...
s.
Stetson was born in
New Jersey
New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
, the 8th of 12 children. His father, Stephen Stetson, was a
hatter
Hat-making or millinery is the design, manufacture and sale of hats and other headwear. A person engaged in this trade is called a milliner or hatter.
Historically, milliners, typically women shopkeepers, produced or imported an inventory of g ...
. As a youth, John Stetson worked with his father until John was diagnosed with
tuberculosis
Tuberculosis (TB) is an infectious disease usually caused by '' Mycobacterium tuberculosis'' (MTB) bacteria. Tuberculosis generally affects the lungs, but it can also affect other parts of the body. Most infections show no symptoms, in ...
and his doctor predicted he had only a short time to live. Given this, he left the hat-making business to explore the
American West
The Western United States (also called the American West, the Far West, and the West) is the region comprising the westernmost states of the United States. As American settlement in the U.S. expanded westward, the meaning of the term ''the Wes ...
, afraid this would be his only chance to see it.
There he met drovers, bullwhackers and
cowboy
A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the '' vaquer ...
s.
The former hat-maker turned a critical eye to the flea-infested coonskin caps favored by many of the gold seekers, and wondered whether fur-felt would work for a lightweight, all-weather hat suitable for the West.
Boss of the Plains
In 1865 — "a time when almost everyone wore hats" — Stetson moved to
Philadelphia
Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
to enter the hat-making craft he'd learned from his father and began manufacturing hats there suited to the needs of the Westerners.
Stetson made a western hat for each hat dealer in the
Boss of the Plains
The Boss of the Plains was a lightweight all-weather hat designed in 1865 by John B. Stetson for the demands of the American West. It was intended to be durable, waterproof and elegant. This design and the term " Stetson" eventually became all- ...
style he had invented, during the trek to Pike's Peak. These lightweight hats were natural in color with four inch crowns and brims; a plain strap was used for the band.
Thanks to the time he had spent with
cowboy
A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the '' vaquer ...
s and Western
settlers
A settler is a person who has migrated to an area and established a permanent residence there, often to colonize the area.
A settler who migrates to an area previously uninhabited or sparsely inhabited may be described as a pioneer.
Settle ...
, Stetson knew firsthand that the headwear they wore (such as coonskin caps, sea captain hats, straw hats, and wool derbies) were impractical. He decided to offer people a better hat. Made from waterproof felt, the new hat was durable. The wide brim would protect people from the hot sun.
Noted one observer, "It kept the sun out of your eyes and off your neck. It was like an umbrella. It gave you a bucket (the crown) to water your horse and a cup (the brim) to water yourself. It made a hell of a fan, which you need sometimes for a fire but more often to shunt cows this direction or that." Before the invention of the cowboy hat (which means before John B. Stetson came along), the cowpunchers of the plains wore carryovers of previous lives and vocations.
[Reynolds, William and Rich Rand (1995) ''The Cowboy Hat book''. p. 8 ]
The hat achieved instant popularity and was named the "Boss of the Plains," the first real cowboy hat. Stetson went on to build the Carlsbad, easily identified by its main crease down the front.
His hat was called a
Stetson
Stetson is a brand of hat manufactured by the John B. Stetson Company. "Stetson" is also used as a generic trademark to refer to any campaign hat, in particular, in Scouting.
John B. Stetson gained inspiration for his most famous hats when he ...
, because he had his name
John B. Stetson Company
The John B. Stetson Company, founded by John B. Stetson in 1865, was the maker of the Stetson cowboy hats, but ceased manufacturing in 1970. Stetson hats are now being manufactured in Garland, Texas, by Hatco, Inc., who also produce Resistol ...
embossed in gold in every hatband. The Stetson soon became the most well known hat in the West. All the high-crowned, wide-brimmed, soft felt western hats that followed are intimately associated with the cowboy image created by Stetson.
The Stetson
Cowboy hat
The cowboy hat is a high-crowned, wide-brimmed hat best known as the defining piece of attire for the North American cowboy. Today it is worn by many people, and is particularly associated with ranch workers in the western and southern United S ...
was the symbol of the highest quality.
Western
Western may refer to:
Places
*Western, Nebraska, a village in the US
*Western, New York, a town in the US
*Western Creek, Tasmania, a locality in Australia
*Western Junction, Tasmania, a locality in Australia
*Western world, countries that id ...
icons such as
Buffalo Bill Cody
William Frederick Cody (February 26, 1846January 10, 1917), known as "Buffalo Bill", was an American soldier, bison hunter, and showman. He was born in Le Claire, Iowa Territory (now the U.S. state of Iowa), but he lived for several years in ...
,
Calamity Jane
Martha Jane Cannary (May 1, 1852 – August 1, 1903), better known as Calamity Jane, was an American frontierswoman, sharpshooter, and storyteller. In addition to many exploits she was known for being an acquaintance of Wild Bill Hickok. Late ...
,
Will Rogers
William Penn Adair Rogers (November 4, 1879 – August 15, 1935) was an American vaudeville performer, actor, and humorous social commentator. He was born as a citizen of the Cherokee Nation, in the Indian Territory (now part of Oklahoma ...
,
Annie Oakley
Annie Oakley (born Phoebe Ann Mosey; August 13, 1860 – November 3, 1926) was an American sharpshooter who starred in Buffalo Bill's Wild West show.
Oakley developed hunting skills as a child to provide for her impoverished family in western ...
,
Pawnee Bill
Gordon William Lillie (February 14, 1860 – February 3, 1942), known professionally as Pawnee Bill, was an American showman and performer who specialized in Wild West shows and was known for his short partnership with William "Buffalo" Bill Co ...
,
Tom Mix
Thomas Edwin Mix (born Thomas Hezikiah Mix; January 6, 1880 – October 12, 1940) was an American film actor and the star of many early Western films between 1909 and 1935. He appeared in 291 films, all but nine of which were silent films. He w ...
, and the
Lone Ranger
The Lone Ranger is a fictional masked former Texas Ranger who fought outlaws in the American Old West with his Native American friend Tonto. The character has been called an enduring icon of American culture.
He first appeared in 1933 in ...
wore Stetsons. The company also made hats for law enforcement departments, such as the
Texas Rangers. Stetson's Western-style hats were worn by employees of the
National Park Service
The National Park Service (NPS) is an agency of the United States federal government within the U.S. Department of the Interior that manages all national parks, most national monuments, and other natural, historical, and recreational propertie ...
,
U.S. Cavalry
The United States Cavalry, or U.S. Cavalry, was the designation of the mounted force of the United States Army by an act of Congress on 3 August 1861.Price (1883) p. 103, 104 This act converted the U.S. Army's two regiments of dragoons, one r ...
soldiers, and many U.S.
Presidents
President most commonly refers to:
*President (corporate title)
*President (education), a leader of a college or university
*President (government title)
President may also refer to:
Automobiles
* Nissan President, a 1966–2010 Japanese ful ...
.
The Company
Under Stetson's direction, The John B. Stetson Company became one of the largest hat firms in the world. Stetson hats won numerous awards, but as his company grew, he "faced the challenge of developing a reliable labor force."
Reportedly, "people working in the hat trade at that time tended to drift from employer to employer" and "absenteeism was rampant."
Stetson, "guided by Baptist religious principles, believed that by providing for his employees he would lend stability to their lives and attract higher caliber ones."
Unlike most other employers, Stetson decided to offer benefits to entice workers to stay.
Stetson also made sure his employees had a clean, safe place to work, including building a hospital, a park and houses for his 5,000 employees.
Stetson's unusual moves helped him build a factory in
Philadelphia
Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
that grew to 25 buildings on . By 1915, nine years after Stetson's death, 5,400 employees were turning out 3.3 million hats.
Philanthropy
While Stetson profited from his business, he also wanted to give back to his community. Near the end of his life, Stetson began donating almost all of his money to charitable organizations.
He built grammar and high schools and helped build colleges, including
Temple
A temple (from the Latin ) is a building reserved for spiritual rituals and activities such as prayer and sacrifice. Religions which erect temples include Christianity (whose temples are typically called churches), Hinduism (whose temples ...
and
Stetson
Stetson is a brand of hat manufactured by the John B. Stetson Company. "Stetson" is also used as a generic trademark to refer to any campaign hat, in particular, in Scouting.
John B. Stetson gained inspiration for his most famous hats when he ...
Universities. He also helped establish the
YMCA
YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams in London, originally ...
in Philadelphia.
Stetson donated generously to the DeLand Academy (in
DeLand, Fla.), which was renamed (1889)
John B. Stetson University. In 1900, Stetson University founded the first law school in
Florida
Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
:
Stetson University College of Law
Stetson University College of Law (Stetson Law), founded in 1900 and part of Stetson University, is Florida's first law school. Originally located near the university's main campus in DeLand, Florida, the law school moved in 1954 to Gulfport, Fl ...
.
Stetson co-founded
Sunday Breakfast Rescue Mission
Sunday is the day of the week between Saturday and Monday. In most Western countries, Sunday is a day of rest and a part of the weekend. It is often considered the first day of the week.
For most observant adherents of Christianity, Sunday i ...
, a
homeless shelter
Homeless shelters are a type of homeless service agency which provide temporary residence for homeless individuals and families. Shelters exist to provide residents with safety and protection from exposure to the weather while simultaneously r ...
and
soup kitchen
A soup kitchen, food kitchen, or meal center, is a place where food is offered to the Hunger, hungry usually for free or sometimes at a below-market price (such as via coin donations upon visiting). Frequently located in lower-income neighborhoo ...
, in 1878. Sunday Breakfast Rescue Mission has since expanded to provide more services and is still in use for the homeless population of Philadelphia.
Stetson owned a mansion in DeLand where he died in 1906. The over 8,000 ft² structure called
John B. Stetson House is a mixture of Gothic, Tudor, and Moorish styles, and is open to the public for tours. Stetson is buried in
West Laurel Hill Cemetery
West Laurel Hill Cemetery is a historic rural cemetery located in Bala Cynwyd, Pennsylvania. It was founded in 1869, is 200 acres in size and contains the burials of many notable people. It is affiliated with Laurel Hill Cemetery in neighboring Ph ...
, Bala Cynwyd,
Pennsylvania
Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
.
In popular culture
In Louis Armstrong`s song "St. Jame´s Infirmary", he says he wants to be buried with a "Stetson hat" (because) "John B. there is".
The actor
Alan Young
Alan Young (born Angus Young; November 19, 1919 – May 19, 2016) was a British, Canadian and American actor, comedian, radio host and television host, whom ''TV Guide'' called "the Charlie Chaplin of television". His notable roles includ ...
, known for his role in the sitcom, ''
Mr. Ed
''Mister Ed'' is an American television sitcom produced by Filmways that aired in syndication from January 5 to July 2, 1961, and then on CBS from October 1, 1961, to February 6, 1966. The show's title character is a talking horse which orig ...
,'' played Stetson in the 1962 episode "The Hat That Won the West" of the
syndicated television series
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...
, ''
Death Valley Days
''Death Valley Days'' is an American old-time radio and television anthology series featuring true accounts of the American Old West, particularly the Death Valley country of southeastern California. Created in 1930 by Ruth Woodman, the program ...
'', hosted by
Stanley Andrews
Stanley Andrews (born Stanley Martin Andrzejewski; August 28, 1891 – June 23, 1969) was an American actor perhaps best known as the voice of Daddy Warbucks on the radio program ''Little Orphan Annie'' and later as "The Old Ranger", the first ...
.
The folk song "
Stagger Lee", covered by
Bob Dylan
Bob Dylan (legally Robert Dylan, born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Often regarded as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture during a career sp ...
among others, tells the story of how in a bar-room brawl, "bad man Stagger Lee" shoots Billy Lyons dead for taking Stagger Lee's Stetson Hat.
On his sixth album ''
The Road to Ensenada'', released in 1996, singer-songwriter
Lyle Lovett
Lyle Pearce Lovett (born November 1, 1957) Lyle Lovett Pageat Allmusic – Lovett's Genre and Styles. Retrieved February 2, 2007 is an American singer, songwriter, actor and record producer. Active since 1980, he has recorded 13 albums and relea ...
is pictured on the cover with his Stetson held over his heart, and the opening song is "Don't Touch My Hat." It contains the lyrics "My John B. Stetson / Was my only friend / And we've stuck together / Through many a woman."
In the Jimmie Rodgers song, "Mule Skinner Blues", he asks his wife to bring a 'pint of booze and a John B. Stetson hat' back from town.
References
Further reading
*Bender, Texan Bix. (1994) ''Hats & the cowboys who wear them ''
*Carlson, Laurie. (1998) ''Boss of the Plains, the hat that won the West''
*Manns, William. (1997) ''Cowboys & the Trappings of the Old West''
*Reynolds, William and Rich Rand. (1995) ''The Cowboy Hat book ''
*Snyder, Jeffrey B. (1997) ''Stetson Hats and the John B. Stetson Company 1865-1970.''
External links
Basic InformationBiography-West Laurel Hill Cemetery web site* In search of the real cowboy hat, Cowboy Chronicle April 2004 reprint, accessed online April 1, 2009
* https://www.findagrave.com/memorial/12902/john-batterson-stetson
{{DEFAULTSORT:Stetson, John Batterson
Milliners
Hat companies
Rider apparel
Western wear
Businesspeople from Philadelphia
People from DeLand, Florida
People from Orange, New Jersey
1830 births
1906 deaths
Burials at West Laurel Hill Cemetery
19th-century American businesspeople
People of the American Old West