Johan Camitz (June 29, 1962 – August 10, 2000) was a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

director of

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

s and advertisements.

Biography

Camitz studied law and worked for several years as a sculptor. He eventually was given the opportunity for a Diesel commercial. He later worked for

Propaganda Films Propaganda Films was an American music video and film production company founded in 1986 by producers Steve Golin and Sigurjón Sighvatsson and directors David Fincher, Nigel Dick, Dominic Sena and Greg Gold. By 1990, the company was prod ...

and shot commercials for

Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post-W ...

, Diesel, and

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

. For his advertising work, he won a silver

D&AD Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. I ...

award, two gold Clio Awards, and three gold and a silver award at Cannes Lions International Advertising Festival. Among other notable music video collaborations, Camitz directed the Spice Girls first music video for their hit single "

Wannabe "Wannabe" is the debut single by English girl group the Spice Girls. Written and composed by the group members in collaboration with Matt Rowe and Richard "Biff" Stannard during the group's first professional songwriting session, it was produ ...

". In August 2000, after a night out with friends and colleagues in Manhattan, Camitz was crossing the street on his way to his apartment in Soho when he was hit by a SUV, resulting in his death at St. Vincent's Hospital Medical Center several hours later. The driver of the vehicle had been shot in a gang-related incident and was attempting to flee his attackers, but he was unable to maintain control of his vehicle and drove up on the sidewalk, striking and killing Camitz. The driver was reported dead at the scene from his gunshot wounds.

Advertising

*1995 – Diesel *1998 –

(Cannes Advertising Film Awards) *1999 –

(ANDY award)

Music videos

*1996 – "

" by Spice Girls *1997 – "

Save Tonight "Save Tonight" is a song by Swedish rock musician Eagle-Eye Cherry, released on 7 October 1997 as the lead single from his debut album, ''Desireless'' (1997). It is the album's opening track and gained substantial radio success, reaching number ...

" by

Eagle-Eye Cherry Eagle-Eye Lanoo Cherry (born 7 May 1968) is a Swedish singer and stage performer. His 1997 single "Save Tonight" achieved commercial success in Ireland, the United States and the United Kingdom, and was voted song of the year in New Zealand. Cher ...

References

External links

* {{DEFAULTSORT:Camitz, Jhoan Artists from Stockholm Advertising directors Swedish music video directors 1960s births 2000 deaths