Joel Makower (born 19 February 1952 in

Oakland Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third largest city overall in the Bay A ...

, California) is an American entrepreneur, writer and strategist on

sustainable business A sustainable business, or a green business, is an enterprise that has minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom ...

clean technology Clean technology, in short cleantech, is any process, product, or service that reduces negative environmental impacts through significant energy efficiency improvements, the sustainable use of resources, or environmental protection activities. Cle ...

, and

green marketing Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying ...

. His work has focused on three principal topics: how companies of all sizes and sectors are integrating environmental thinking into their operations in a way that produces business value; the creation of new companies and markets for

clean energy Clean may refer to: * Cleaning, the process of removing unwanted substances, such as dirt, infectious agents, and other impurities, from an object or environment * Cleanliness, the state of being clean and free from dirt Arts and media Music Al ...

, clean water, and advanced materials; and the strategies and tactics that companies use in order to communicate and market their environmental efforts and leadership, especially to consumers.Joel Makower: Business. The Environment. The Bottom Line.
Makower has written more than a dozen books, including ''Strategies for the Green Economy'', ''The Green Consumer'', ''The E-Factor: The Bottom Line Approach to Environmentally Responsible Business'' and ''Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World''. In 2010, Makower was awarded the Hutchens Medal by the

American Society for Quality The American Society for Quality (ASQ), formerly the American Society for Quality Control (ASQC), is a society of quality professionals, with nearly 80,000 members. History ASQC was established on 16 February 1946 by 253 members in Milwaukee, ...

.Hutchens Medalists
/ref> In 2014, he was inducted into the Hall of Fame of the

International Society of Sustainability Professionals International is an adjective (also used as a noun) meaning "between nations". International may also refer to: Music Albums * ''International'' (Kevin Michael album), 2011 * ''International'' (New Order album), 2002 * ''International'' (The T ...

.ISSP Sustainability Hall of Fame
/ref> Makower also writes and speaks on the environmental impact of

consumerism Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. With the Industrial Revolution, but particularly in the 20th century, mass production led to overproduction—the supp ...

. Makower writes a blog on these topics, “Two Steps Forward” and contributes to

Worldchanging Worldchanging was a nonprofit online publisher that operated from 2003 to 2010. Its strapline was ''A bright green future''. It published newsletters and books about sustainability, bright green environmentalism, futurism and social innovation. ...

and other blogs on progressive business topics.Joel Makower
Save the Buyosphere! - Consumer Behavior, By the Book
Futurelab, June 18, 2006.

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* * {{DEFAULTSORT:Makower, Joel 1952 births Living people People associated with solar power Writers from Oakland, California Sustainability advocates University of California, Berkeley alumni University of Virginia faculty