Joel Landau is an American entrepreneur and health care expert. He is the founder of the Allure Group, which specializes in purchasing and improving nursing homes and rehabilitation facilities in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

that are in danger of closing, and AlphaCare company.

Early life and education

Landau was born and raised in

Monroe, New York Monroe is a town in Orange County, New York, United States. The population was 21,387 at the 2020 census, compared to 39,912 at the 2010 census; the significant fall in census population was due to the secession of the town of Palm Tree in 2019 ...

. He studied at the United Talmudical Academy and graduated in 1999. He belongs to the Satmar Hasidic community.

Allure Group

Landau and his co-founders created The Allure Group to rescue skilled nursing homes that were in desperate need of improvement, and would otherwise face closure. Landau became involved in the nursing home industry after his own family experiences. After attempting to find suitable care for his grandfather, he stated in an interview that he noticed local nursing homes lacked resources to provide quality care. Following this experience, Landau and The Allure Group purchased the bankrupt Victory Memorial Hospital in

Bay Ridge, Brooklyn Bay Ridge is a neighborhood in the southwest corner of the New York City borough of Brooklyn. It is bounded by Sunset Park to the north, Dyker Heights to the east, the Narrows and the Belt Parkway to the west, and Fort Hamilton Army Base and ...

in 2010, and developed the site into what is now known as the Hamilton Park Nursing and Rehabilitation Center. This early success led Landau to purchase more

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

-based nursing homes and begin to improve the physical plants, staffing and overall state of these facilities. He subsequently purchased others including two

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

-based nursing homes in 2011 and 2012. Landau and The Allure Group also purchased The Cabs Nursing Home in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

in early 2015. The four-story, 111-room facility sold for $15.6 million. Later that year, Landau and The Allure Group purchased Rivington House, a non-performing and nearly vacant AIDS/HIV specialty nursing home located on the

Lower East Side The Lower East Side, sometimes abbreviated as LES, is a historic neighborhood in the southeastern part of Manhattan in New York City. It is located roughly between the Bowery and the East River from Canal to Houston streets. Traditionally an im ...

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

for $28 million. The

deed In common law, a deed is any legal instrument in writing which passes, affirms or confirms an interest, right, or property and that is signed, attested, delivered, and in some jurisdictions, sealed. It is commonly associated with transferring ...

to the sale included a covenant that prevented the property from being developed like many of the buildings in the same district, stating that the building had to be used for

non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

residential health care. Despite this, the restriction was removed by the city of

, which allowed Landau to sell the property for $116 million to developers in 2017. The sale was approved despite Landau owing $6 million in back taxes to the city. The transaction was approved by New York City Deputy Mayor, Tony Shorris without the knowledge of Mayor

Bill de Blasio Bill de Blasio (; born Warren Wilhelm Jr., May 8, 1961; later Warren de Blasio-Wilhelm) is an American politician who served as the 109th mayor of New York City from 2014 to 2021. A member of the Democratic Party, he held the office of New Yor ...

. After it was determined that plans for Rivington's redevelopment into luxury housing were developed before the sale had closed, an investigation was commenced by the New York Attorneys General. In 2018, Landau agreed to pay $2 million in penalties and charitable donations to local nonprofits in a deal with New York State Attorney General Eric Schneiderman related to the Rivington sale.

Other ventures

AlphaCare

In 2012, Landau co-founded AlphaCare. The concept of the business is to insure and provide community based long term care and support services for high risk elderly individuals who reside in the

area. AlphaCare was one of 25 businesses with a state license to provide care to

Medicare dual eligible Dual-eligible beneficiaries (Medicare dual eligibles or "duals") refers to those qualifying for both Medicare and Medicaid benefits. In the United States, approximately 9.2 million people are eligible for "dual" status. Dual-eligibles make up 14% o ...

citizens. By 2017, AlphaCare had changed to become a one product provider and required individuals to have

Medicaid Medicaid in the United States is a federal and state program that helps with healthcare costs for some people with limited income and resources. Medicaid also offers benefits not normally covered by Medicare, including nursing home care and pers ...

and not Medicare as they did previously. He is a member of the

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

New York Business Council and occasionally writes for the magazine.

References

External links

JoelLandau.com
{{DEFAULTSORT:Landau, Joel Year of birth missing (living people) Living people American health care businesspeople American Orthodox Jews