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Joel Comm (born May 5, 1964) is an American
author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...
and Internet marketer. Comm is the CEO of InfoMedia, a social media consulting company. Comm is the founder of ClassicGames, a family-friendly multiplayer gaming website he sold to
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
in 1997 and was the precursor for
Yahoo! Games Yahoo! Games was a section of the Yahoo! website, launched on March 31, 1998, in which Yahoo! users could play games either with other users or by themselves. The majority of Yahoo! Games was closed down on March 31, 2014 and the balance was clos ...
. He is the author of ''The New York Times'' bestseller and ''
Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'' bestselling book, ''The AdSense Code''.


Career

Comm began his career as a
radio personality A radio personality (American English) or radio presenter (British English) is a person who has an on-air position in radio broadcasting. A radio personality who hosts a radio show is also known as a radio host, and in India and Pakistan as a rad ...
, where he played music and was a weatherman. He later became a
mobile disc jockey Mobile disc jockeys (also known as mobile DJs or mobile discos) are disc jockeys that tour with portable sound, lighting, and video systems. They play music for a targeted audience from a collection of pre-recorded music using vinyl records, cas ...
and then moved to Internet marketing because he knew he could become wealthier with an online career. Comm began using the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
in the 1980s, experimenting with modems and bulletin boards related to playing
computer games A personal computer game, also known as a PC game or computer game, is a type of video game played on a personal computer (PC) rather than a video game console or arcade machine. Its defining characteristics include: more diverse and user-deter ...
. In 1995, Comm started his first website, WorldVillage. WorldVillage is a virtual village where created by Comm's company InfoMedia. The children's website offers trivia competitions and games. He maintained the site solely through
online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
. According to
Radio Ink ''Radio Ink'' is a radio broadcasting industry trade magazine owned by Streamline Publishing. ''Radio Ink'' serves the management community of the radio industry in the United States and in 43 countries worldwide. The focus of the bi-weekly ...
, he made several hundred dollars daily from
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
's
AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advert ...
. Comm also founded DealofDay.com, WorldVillage's sister site, in 1999. DealofDay.com is a directory of several hundred discounts. Comm receives money from businesses every time his site refers a purchaser. The network of sites in 2003 had 130,000 members. Comm is the CEO of InfoMedia, a social media consulting company. He created ClassicGames, a family-friendly multiplayer gaming website that offers widely played
card game A card game is any game using playing cards as the primary device with which the game is played, be they traditional or game-specific. Countless card games exist, including families of related games (such as poker). A small number of card ...
s and
board game Board games are tabletop games that typically use . These pieces are moved or placed on a pre-marked board (playing surface) and often include elements of table, card, role-playing, and miniatures games as well. Many board games feature a comp ...
s like
bridge A bridge is a structure built to span a physical obstacle (such as a body of water, valley, road, or rail) without blocking the way underneath. It is constructed for the purpose of providing passage over the obstacle, which is usually somethi ...
,
checkers Checkers (American English), also known as draughts (; British English), is a group of strategy board games for two players which involve diagonal moves of uniform game pieces and mandatory captures by jumping over opponent pieces. Checkers ...
,
chess Chess is a board game for two players, called White and Black, each controlling an army of chess pieces in their color, with the objective to checkmate the opponent's king. It is sometimes called international chess or Western chess to disti ...
,
Euchre Euchre or eucre () is a trick-taking card game commonly played in Australia, Canada, New Zealand, Great Britain, and the United States. It is played with a deck of 24, 28, or 32 standard playing cards. Normally there are four players, two on e ...
, Go, hearts,
poker Poker is a family of comparing card games in which players wager over which hand is best according to that specific game's rules. It is played worldwide, however in some places the rules may vary. While the earliest known form of the game w ...
, and
spades SPAdes (St. Petersburg genome assembler) is a genome assembly algorithm which was designed for single cell and multi-cells bacterial data sets. Therefore, it might not be suitable for large genomes projects. SPAdes works with Ion Torrent, PacBio ...
. In 1997, he sold ClassicGames to
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
for $1 million. Yahoo! used the acquisition as a basis for starting the website
Yahoo! Games Yahoo! Games was a section of the Yahoo! website, launched on March 31, 1998, in which Yahoo! users could play games either with other users or by themselves. The majority of Yahoo! Games was closed down on March 31, 2014 and the balance was clos ...
in April 1998. In 2007, Joel Comm conceived of the show '' The Next Internet Millionaire'' with Eric Holmlund. Based on the NBC show ''
The Apprentice ''The Apprentice'' is a Reality competition, reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with variou ...
'', it was the first Internet
reality show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
. Hosted by Comm, the show pitted 12 contestants against each other to vie for a $25,000 finalist prize and the opportunity to join Comm on a project with the goal of earning $1 million. Comm in 2008 created iFart Mobile, a best-selling app that he sold on
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
. The app plays a
fart Flatulence, in humans, is the expulsion of gas from the Gastrointestinal tract, intestines via the anus, commonly referred to as farting. "Flatus" is the medical word for gas generated in the stomach or bowels. A proportion of intestinal gas m ...
noise when triggered. It has a "stealth" addition that enables people to set a
timer A timer is a specialized type of clock used for measuring specific time intervals. Timers can be categorized into two main types. The word "timer" is usually reserved for devices that counts down from a specified time interval, while devices th ...
for when the app will emit the fart sound. iFart further has a "security" feature that triggers a fart sound if the phone's position changes. The $0.99 app was ranked first on
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
's
App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...
after its initial 14 days, having been bought 100,000 times. It used to be in the 20 most downloaded iPhone apps ever and in October 2010 had 20,000 reviews.
VentureBeat ''VentureBeat'' is an American technology website headquartered in San Francisco, California. It publishes news, analysis, long-form features, interviews, and videos. History The ''VentureBeat'' company was founded in 2006 by Matt Marshall, a ...
in December 2008 noted that the app was making Comm almost $10,000 daily.


Authorship

He authored ''The AdSense Code: What Google Never Told You about Making Money with AdSense'', which describes for businesses how to achieve the highest revenue from Google's
AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advert ...
. It started as an
e-book An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Alt ...
readers could purchase on his website, and in 2006, it was published by Morgan James Publishing. The book was on ''The New York Times'' Best Seller list and the ''
Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'' bestseller list in 2006. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' described the book as a "user's manual for how to attract targeted traffic by a deeper understanding of Google Adsense code". In his 2007 book ''Clear Blogging'', Robert Walsh wrote that despite ''The Adsense Code''s having a "'Make Money Now!' tone", it was an "extremely useful book" for being successful with AdSense. In 2009, he authored '' Twitter Power'', a John Wiley & Sons-published book that introduces readers to
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, describing how it became widely used, how to set up a Twitter account, and how to grow their number of Twitter followers. The book received positive reviews in ''
Entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...
'', ''
January Magazine ''January Magazine'' is an internet-based book-related publication. Founded by author Linda L. Richards in 1997, ''January Magazine'' has added various sections and offshoot publications since. The magazine is physically based in Vancouver, B ...
'', and ''
Mint MiNT is Now TOS (MiNT) is a free software alternative operating system kernel for the Atari ST system and its successors. It is a multi-tasking alternative to TOS and MagiC. Together with the free system components fVDI device drivers, XaA ...
'' for being written with simplicity and without jargon. In
CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...
article titled "Twitter power? For real?", journalist Charles Cooper criticized the book for providing a "phony formula where you just paint by the numbers" to attempt to lure Twitter followers to become customers.


List of books

* ''Internet Family Fun with Bonnie Bruno'',
No Starch Press No Starch Press is an American publishing company, specializing in technical literature often geared towards the geek, hacker, and DIY subcultures. Popular titles include '' Hacking: The Art of Exploitation'', Andrew Huang's ''Hacking the Xbox' ...
(May 1997) * ''The AdSense Code: What Google Never Told You About Making Money with AdSense'', Morgan James Publishing (1st 2006, 2nd 2010) * ''Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs'', Morgan James Publishing (August 2008) * '' Twitter Power: How to Dominate Your Market One Tweet at a Time'',
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in p ...
(1st 2009, 2nd 2010) * '' Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time'',
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in p ...
(March 2015) * ''KaChing: How to Run an Online Business that Pays and Pays'',
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in p ...
(June 2010) * ''So What Do YOU Do? Discovering the Genius Next Door with One Simple Question'', Morgan James Publishing (October 2013) * ''So What Do YOU Do? Discovering the Genius Next Door with One Simple Question: Volume 2'', Morgan James Publishing (October 2014) * ''The Rockstars of JVZoo.com'', Morgan James Publishing (April 2015)


References

;Footnotes ;Bibliography * *


Official website


Official website
{{DEFAULTSORT:Comm, Joel 1964 births Living people American male writers American Internet celebrities Marketing speakers Glenbrook North High School alumni Internet marketing people