Joe Vera (born April 20, 1941, Pomona,

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

, United States) is a

Mexican-American Mexican Americans ( es, mexicano-estadounidenses, , or ) are Americans of full or partial Mexican heritage. In 2019, Mexican Americans comprised 11.3% of the US population and 61.5% of all Hispanic and Latino Americans. In 2019, 71% of Mexica ...

graphic designer A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...

, creator of some of the most recognized logos of the early 1970s in Mexico, such as the Emblem of Cancun in 1974 and the poster for the Avandaro Festival of 1971.

Early years

The son of artists, he was born as José Guadalupe Vera Gomez. His first introduction to the arts came by playing the lead role in "Las Posadas" Mexican Christmas play at Padua Hills theater, Claremont California. As college student he decided to enter the prestigious

Art Center College of Design Art Center College of Design (stylized as ArtCenter College of Design) is a private art college in Pasadena, California. History ArtCenter College of Design was founded in 1930 in downtown Los Angeles as the Art Center School. In 1935, Fred R. ...

Career

In 1968 he moved to

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

in order to work with designer and artist Giancarlo Novi and his fame grew rapidly among contemporary artists. Soon thereafter

Telesistema Mexicano Telesistema Mexicano was the predecessor of Televisa. Telesistema Mexicano was a television alliance made up of the independently owned television flagship stations XEW Canal 2, XHTV Canal 4, and XHGC Canal 5 in Mexico, Distrito Federal. Histo ...

producer,

Luis de Llano Macedo Luis de Llano Macedo (born June 9, 1945) is a Mexican TV and musical producer. History Born in Mexico City in 1945, he is the son of television producer Luis de Llano Palmer and actress Rita Macedo.Andrew Paxman, Claudia Fernández (2013). ''E ...

, commissioned him to design the Avandaro Rock Festival poster of 1971. This was going to open many doors for him and in 1974, having his own studio named ''Joe Vera & Asociados'', was commissioned by the

federal government A federation (also known as a federal state) is a political entity characterized by a union of partially self-governing provinces, states, or other regions under a central federal government (federalism). In a federation, the self-governin ...

to design his most famous logo to date, the Cancun Emblem. In 1986 Joe Vera returned to the United States and established the firm ''Vera Design'' in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. He designed the logotype of

Aca Joe ACA JOE is a clothing line for men, women, boys and girls that originated in Acapulco in the 1970s. By. 1978, ACA JOE was well established as a clothing retailer, with over 75 stores in various cities throughout Mexico, including: Acapulco, Cancun, ...

and special designs for brands like

Danone Danone S.A. () is a French multinational corporation, multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of t ...

, Purina, among others.

Bibliography

*''Trademarks and Symbols of the world''. Author: Yasaburo Kuwayama. Published by: Mitsuru Takahashi. Tokyo, Japón 1987. *''Avándaro: Una Leyenda''. Author. Juan Jiménez Izquierdo. Published by: ERIDU Producciones. Mexico City, México 2012. *''Print casebooks 4''. Author: Martin Fox. Published by: RC Publications. Washington, USA 1980.

References

External links

VERA DESIGN
Joe Vera's Official Website with examples of his works available for fair use.
Government of Cancún
Official Website of the city of Cancún, Mexico, with the Cancun Emblem available for fair use. {{DEFAULTSORT:Vera, Joe American graphic designers Mexican graphic designers 1941 births Living people American artists of Mexican descent