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Joe Soucheray is a radio talk-show host and newspaper columnist. He produces his podcast ''Garage Logic'' from studios in
Saint Paul, Minnesota Saint Paul (abbreviated St. Paul) is the List of capitals in the United States, capital of the U.S. state of Minnesota and the county seat of Ramsey County, Minnesota, Ramsey County. Situated on high bluffs overlooking a bend in the Mississip ...
.


Early life

Soucheray was born in Saint Paul, Minnesota in 1949. He attended St. Luke's as a grade schooler, Hill High School (now
Hill-Murray School Hill-Murray School is a coeducational private Catholic school serving grades 6–12. It is located on a site in Maplewood, Minnesota, United States, a suburb of Saint Paul. Located in the Roman Catholic Archdiocese of Saint Paul and Minneapolis, i ...
), and went to college at
University of St. Thomas St. Thomas University or University of St. Thomas may refer to: *Saint Thomas Aquinas University, Colombia *Saint Thomas Aquinas University of the North, Tucumán province, Argentina *St. Thomas University (Canada), Fredericton, New Brunswick *St. ...
in the Twin Cities.


Newspaper career

Soucheray entered the media as a
sports journalist Sports journalism is a form of writing that reports on matters pertaining to sporting topics and competitions. Sports journalism started in the early 1800s when it was targeted to the social elite and transitioned into an integral part of the n ...
, beginning work as a sports reporter for the ''
Minneapolis Tribune The ''Star Tribune'' is the largest newspaper in Minnesota. It originated as the ''Minneapolis Tribune'' in 1867 and the competing ''Minneapolis Daily Star'' in 1920. During the 1930s and 1940s, Minneapolis's competing newspapers were consolida ...
'' in 1973. He joined the
Saint Paul Pioneer Press The ''St. Paul Pioneer Press'' is a newspaper based in Saint Paul, Minnesota, United States. It serves the Minneapolis–Saint Paul metropolitan area. Circulation is heaviest in the east metro, including Ramsey, Dakota, and Washington counties, a ...
in the mid-1980s and served for many years as a sports reporter and columnist, before becoming a general columnist in the mid-1990s.


Early radio career

In 1980, Soucheray entered the radio business, co-hosting ''Monday Night Sports Talk'' on KSTP radio with then-'' St. Paul Pioneer Press'' sports columnist
Patrick Reusse Patrick Reusse is an American sportswriter and radio personality in the Minneapolis–Saint Paul area of Minnesota. Biography Reusse grew up in Fulda, Minnesota. He writes for the '' Star Tribune'' of Minneapolis, where his columns appear on Sunda ...
. The show was known for its cast of callers doing impressions of various
celebrities Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...
, in and out of the sports world, of widely varying quality - and, very occasionally, discussion about sports. The lack of actual sports content on "MNST" was a running gag between Soucheray, Reusse and the audience. The show aired until the early nineties, until Soucheray began his daily "Garage Logic" program. The "Sports Talk" brand lived on in the duo's weekend show, "Saturday Morning Sports Talk" and has continued with the weekday version of "Sports Talk" which began airing on Monday, February 15, 2010. The pair claim it is the "longest-running sports talk show in history."


''Garage Logic''

Soucheray began hosting his daily ''Garage Logic'' drive-time radio show on KSTP on April 29, 1993. In it, Soucheray acts as the mayor of a mythical town bearing the same name as the radio show: Garage Logic, county seat of Gumption County. The motivating idea is to promote
traditional values Traditionalist conservatism, often known as classical conservatism, is a political and social philosophy that emphasizes the importance of transcendent moral principles, manifested through certain natural laws to which society should adhere ...
and is a sort of criticism of modern American
pop culture Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * Pop (Gas al ...
and Minnesota's dominant
liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...
culture. Soucheray prefers to stick with the less philosophical slogan "Anything that needs to be figured out can be figured out in the garage." Soucheray has been joined on the air by producer Matt "The Rookie" Michalski since the late 1990s. Rookie is the voice behind many skits and imitations on "Garage Logic" and "Saturday Morning Sports Talk". Rookie was often held to mythical 6:00 pm meetings with Soucheray, after the conclusion of the show, if he angered Soucheray's character by not paying attention. More often, Soucheray could be heard asking Rookie if he actually listens to the show that he is producing. The program has occupied several time slots during its run as the station's other programming has shifted, but for over a decade it, along with
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
's program, was part of a combination that made KSTP the dominant talk station in the market. With Limbaugh's departure from the station in 2006, Soucheray became KSTP's sole marquee talent. After twenty-five years on the air, KSTP officially canceled Garage Logic on August 10, 2018. The final broadcast was aired on September 7, 2018. Joe signed off by thanking all the many fans saying, "You have all been heaven sent from above." Soucheray continued to produce Garage Logic as a podcast, with the first episode coming three days later. The podcast is also financed by
Hubbard Broadcasting Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in St. Paul, Minnesota. It was founded by Stanley E. Hubbard. The corporation has broadcast outlets scattered across Minnesota, Wisconsin, Missouri, ...
, the owners of KSTP. The Garage Logic Podcast can be found by downloading the PodMN app, on Apple Podcasts, or wherever you get your podcasts. It can also be found on www.GarageLogic.com


References

{{DEFAULTSORT:Soucheray, Joe American male journalists American radio personalities Radio in Minnesota Living people 1949 births