Joe Slade White (March 8, 1950 - May 5, 2021) was a Democratic

political strategist Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tel ...

and

media consultant A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a ...

. On April 4, 2014 White was named "National Democratic Strategist of the Year" by the American Association of Political Consultants. White's past clients have included presidential candidates, U.S. Senators, governors, members of Congress, and mayors, as well as statewide and local initiatives throughout the country. In 2013, ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

'' described White as then-

Vice President A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...

Joe Biden's "long-time strategist."

Career

At the age of 21, White was hired by the 1972 presidential campaign of U.S. Senator George McGovern, joining the campaign's traveling staff and finding a place on President

Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...

's "White House Enemies List."http://www.carrollspaper.com/main.asp?SectionID=1&SubSectionID=335&ArticleID=11677 White worked briefly as a press secretary to McGovern. When he was 23, White launched his own political consulting firm and was mentored by famed admaker Tony Schwartz. White worked to elect the first Native American to the

United States Senate The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and pow ...

, the first woman Attorney General and Governor of Michigan, and worked on the first campaign in the nation to defeat a ban on bilingual education for Hispanic children. He has also served as an advisor and created television advertisements for Vice President Joe Biden, T. Boone Pickens, Michigan Governor

Jennifer Granholm Jennifer Mulhern Granholm (born February 5, 1959) is a Canadian-American lawyer, educator, author, political commentator, and politician serving as the 16th United States secretary of energy since 2021. A member of the Democratic Party, she pre ...

, General

Wesley Clark Wesley Kanne Clark (born December 23, 1944) is a retired United States Army officer. He graduated as valedictorian of the class of 1966 at West Point and was awarded a Rhodes Scholarship to the University of Oxford, where he obtained a degree ...

, U.S. Senator

Ben Nighthorse Campbell Ben Nighthorse Campbell (born April 13, 1933) is an American Cheyenne politician who represented Colorado's 3rd congressional district in the United States House of Representatives from 1987 to 1993, and as a United States Senator from Colorado f ...

Speaker of the House The speaker of a deliberative assembly, especially a legislative body, is its presiding officer, or the chair. The title was first used in 1377 in England. Usage The title was first recorded in 1377 to describe the role of Thomas de Hungerf ...

Tip O'Neill Thomas Phillip "Tip" O'Neill Jr. (December 9, 1912 – January 5, 1994) was an American politician who served as the 47th speaker of the United States House of Representatives from 1977 to 1987, representing northern Boston, Massachusetts, as ...

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...

and others. A number of his television campaigns have won national recognition. The

American Association of Political Consultants The American Association of Political Consultants (AAPC) is the trade group for the political consulting profession in the United States. Founded in 1969, it is the world's largest organization of political consultants, public affairs profession ...

has recognized White's television work with more " Pollie Awards" than they have bestowed on any of his Democratic peers. The 1989 book ''30-Second Politics'' states that White produced the "first truly wordless ad" for a successful gubernatorial campaign in Oregon. In 2010, White served as media strategist for Illinois Governor Pat Quinn’s campaign, which was named by RealClearPolitics.com as the #5 upset in the country. I In 2012, White helped elect the only Democratic female governor in the country,

New Hampshire Governor The governor of New Hampshire is the head of government of New Hampshire. The governor is elected during the biennial state general election in November of even-numbered years. New Hampshire is one of only two states, along with bordering Verm ...

Maggie Hassan Margaret Coldwell Hassan (; née Wood; born February 27, 1958) is an American politician and attorney serving as the junior United States senator from New Hampshire. A Democrat, Hassan was elected to the Senate in 2016 while serving as the 81st ...

Personal life and education

White was born and raised in

Carroll, Iowa Carroll is a city in, and the county seat of, Carroll County, Iowa, United States, along the Middle Raccoon River. The population was 10,321 in the 2020 census. History Carroll was laid out in 1867. It took its name from Carroll County, which ...

. He resided in

East Aurora, New York East Aurora is a village in Erie County, New York, United States, southeast of Buffalo. It lies in the eastern half of the town of Aurora. The village population was 5,998 per the 2020 census. It is part of the Buffalo–Niagara Falls Metr ...

. He had five children. He was a graduate of

Georgetown University Georgetown University is a private university, private research university in the Georgetown (Washington, D.C.), Georgetown neighborhood of Washington, D.C. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789 as Georg ...

Washington D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...

References

External links

Roll Call Magazine 2011 Profile on Joe Slade White, "Joseph Biden Consultant Makes Ads Memorable"

Joe Slade White & Company
Official Website
Joe Slade White Ads on YouTube

Joe Slade White Ads on Facebook

Joe Slade White's 8 principles of Winning Campaigns

Newsburst Media Buying method
Time buy method invented by Joe Slade White {{DEFAULTSORT:White, Joe Slade 1950 births Living people People from Carroll, Iowa People from East Aurora, New York Georgetown University alumni