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Joe Profit (born August 13, 1949) is a former
American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team wi ...
running back A running back (RB) is a member of the offensive backfield in gridiron football. The primary roles of a running back are to receive handoffs from the quarterback to rush the ball, to line up as a receiver to catch the ball, and block. Ther ...
for the Atlanta Falcons in the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
(NFL). He spent two seasons, plus part of a third, on the Atlanta Falcons before moving to the
New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the league's National Football Conference (NFC) South division. Since 1975, the te ...
. He was selected in the first round with the seventh overall pick in the
1971 NFL Draft The 1971 National Football League draft was held January 28–29, 1971, at the Belmont Plaza Hotel in New York City, New York. The Boston Patriots, who did not officially change their name to New England Patriots until after the draft, used th ...
. In his three seasons in the NFL, he rushed 133 times for 471 yards and three
touchdowns A touchdown (abbreviated as TD) is a scoring play in gridiron football. Whether running, passing, returning a kickoff or punt, or recovering a turnover, a team scores a touchdown by advancing the ball into the opponent's end zone. In Amer ...
. He spent the 1974 season with the
Birmingham Americans The Birmingham Americans were a professional American football team located in Birmingham, Alabama. They were members of the four-team Central Division of the World Football League (WFL). The Americans, founded in late December 1973, played in th ...
and 1975 with the
Birmingham Vulcans The Birmingham Vulcans were a professional American football team located in Birmingham, Alabama. They were members of the five-team Eastern Division of the World Football League (WFL). The Vulcans, founded in March 1975, played in the upstart lea ...
, both of the World Football League. He played college football at
Northeast Louisiana University The University of Louisiana Monroe (ULM) is a public university in Monroe, Louisiana. It is part of the University of Louisiana System. History ULM opened in 1931 as Ouachita Parish Junior College. Three years later it became the Northeast Ce ...
. Profit ran as a Republican in 2018 for
Congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of ...
in
Georgia's 4th congressional district Georgia's 4th congressional district is a congressional district in the U.S. state of Georgia. The district is currently represented by Democrat Hank Johnson, though the district's boundaries have been redrawn following the 2010 census, which ...
, losing to incumbent Democrat
Hank Johnson Henry Calvin Johnson Jr. (born October 2, 1954) is an American lawyer and politician serving as the U.S. representative for since 2007. He is a member of the Democratic Party. The district is anchored in Atlanta's inner eastern suburbs, includ ...
.


Early life and college career

Joseph Profit was one of nine children born to Simon and Ethel Profit in one of the poorest areas in America, Lake Providence,
Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is borde ...
. He graduated from Richwood High School in Monroe, Louisiana, and afterwards briefly attended Alcorn State before transferring to the
University of Louisiana, Monroe The University of Louisiana Monroe (ULM) is a public university in Monroe, Louisiana. It is part of the University of Louisiana System. History ULM opened in 1931 as Ouachita Parish Junior College. Three years later it became the Northeast Ce ...
. Profit “only played three (football) games as a high school senior.” In those three games he managed to score seven touchdowns. With such success, he received scholarship offers from various schools, including
Grambling Grambling State University (GSU, Grambling, or Grambling State) is a public historically black university in Grambling, Louisiana. Grambling State is home of the Eddie G. Robinson Museum and is listed on the Louisiana African American Heritag ...
, Southern and Alcorn. Profit chose Alcorn State. However, due to various reasons, Profit left Alcorn with his sights on the University of Louisiana-Monroe (ULM). While attending ULM, Profit “became the first black athlete to play football in the Gulf States Conference” (now the Sunbelt Conference). He was the Conference's all-time rushing champion with 2,818 yards, 538 carries and he set 10 school records, including most yards in a game. Unanimously, he was chosen as a member of the All–Sunbelt Conference team three years in a row. He also received first-team honors on the
1970 Little All-America college football team The 1970 Little All-America college football team is composed of college football players from small colleges and universities who were selected by the Associated Press (AP) as the best players at each position. For 1970, the AP selected three te ...
. He was, also, named Most Outstanding Running Back in the
Senior Bowl The Senior Bowl is a post-season college football all-star game played annually in late January or early February in Mobile, Alabama, which showcases the best NFL Draft prospects of those players who have completed their college eligibility. Pr ...
and was invited to play in the
North–South Shrine Game The North–South Shrine Game was an annual postseason college football all-star game played each December from 1948 to 1973 in Miami, and a final time in 1976 in Pontiac, Michigan. The game was sponsored by the fraternal group Shriners Interna ...
. According to Atlanta's Journal Sports Writer, Van Scott, during Profit's collegiate career, he scored 19 rushing touchdowns and, at one time, placed 27th in the NCAA College Division rushing statistics. Profit was the first athlete to have his number retired in the school's history.


Career


NFL

Profit was drafted in the first round of the 1971 NFL draft by the Atlanta Falcons. He was the first running back in Atlanta Falcons’ history to ever rush for 169 yards on 21 carries and two touchdowns in a single game. NFL Hall of Famer, Norm Van Brocklin, said “Joe was the best running back in the United States of America.” At the time, Profit was the single longest hold out in contract negotiations in Falcons history and the first running back to receive a multi-year six figure contract. After two years with the Falcons, Profit he was traded to the New Orleans Saints. In 1975, he signed with the Birmingham Americans in the World Football League (WFL), where he scored the first touchdown in the league.


Business career

As a businessman, Profit was the first African-American to purchase an International House of Pancakes (IHOP) franchise in Georgia. After selling it, he bought several Burger King Restaurants. In addition, Profit is founder and CEO of Communications International Inc., a telecommunications company. (CII). In 1991, CII was the first minority-owned firm to secure a multimillion-dollar contract to help in the reconstruction of the war-damaged country of Kuwait. Profit serves as president and CEO of Multimedia Digital Broadcast Corporation (MDBC). Founded in 2007, MDBC is a technology and marketing company that provides entertainment and information through a digital media delivery platform. The company specializes in a Proprietary Internet Protocol Television (IPTV) and broadband technologies. It, also, provides marketing, branding, advertising, strategic services and digital broadband content delivery services. Profit is the author of “Fields of Success - Raised Expectations.” It is a biography written to inspire others, especially our youths. For the past ten years, Profit has dedicated a great deal of his time focusing on his national Youth United for Prosperity, (YUP). Profit is the founder of Legends & Kids, a series of literacy workshops in cooperation with public and private schools systems across the nation.


Political career

Presidents Ronald Reagan and George H. W. Bush appointed him to various government advisory boards. He was appointed to the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
Small Business Advisory Committee (FCC), the International Trade Board Subcommittee for Policy, International Trade Board Subcommittee for Policy,
Federal Reserve Board The Board of Governors of the Federal Reserve System, commonly known as the Federal Reserve Board, is the main governing body of the Federal Reserve System. It is charged with overseeing the Federal Reserve Banks and with helping implement the m ...
, the White House Small Business Advisory Committee, and the
U.S. Department of Transportation The United States Department of Transportation (USDOT or DOT) is one of the executive departments of the U.S. federal government. It is headed by the secretary of transportation, who reports directly to the President of the United States and ...
Advisory Board.


2018 congressional campaign

In 2018, Profit challenged Democratic Congressman
Hank Johnson Henry Calvin Johnson Jr. (born October 2, 1954) is an American lawyer and politician serving as the U.S. representative for since 2007. He is a member of the Democratic Party. The district is anchored in Atlanta's inner eastern suburbs, includ ...
. He won the Republican primary unopposed. He lost to Johnson 79%-21%.The Washington Post
/ref>


2020 congressional campaign

Profit initially decided to run for the open seat in
Georgia's 7th congressional district Georgia's 7th congressional district is a congressional district in the U.S. state of Georgia. It is currently represented by Democrat Carolyn Bourdeaux. The district's boundaries have been redrawn following the 2010 census, which granted an ...
, but on December 23, 2019 decided to switch races to challenge one-term incumbent Congresswoman
Lucy McBath Lucia Kay McBath ( née Holman; born June 1, 1960) is an American politician serving as the U.S. representative from Georgia's 6th congressional district. The district, once represented by Republican Speaker of the House Newt Gingrich, include ...
. He was defeated by former Republican congresswoman
Karen Handel Karen Christine Handel (née Walker; born April 18, 1962) is an American businesswoman and politician. A member of the Republican Party, Handel served as chair of the Fulton County Board of Commissioners from 2003 to 2006, as Secretary of State ...
in the Republican primary election.


Personal life

Profit married his first wife, Deborah Robinson, in 1971 and had four children from that union. In 2008, he married his second wife, Wanda. Presently, Profit and his wife reside in Marietta, Georgia. Profit ran as a Republican for Georgia's 4th district.


References

{{DEFAULTSORT:Profit, Joe 1949 births American football running backs Atlanta Falcons players Birmingham Americans players Birmingham Vulcans players Living people Louisiana–Monroe Warhawks football players New Orleans Saints players People from Lake Providence, Louisiana Georgia (U.S. state) Republicans Candidates in the 2018 United States elections Candidates in the 2020 United States elections