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''Joe 90'' is a British science fiction television series created by
Gerry Gerry is both a surname and a masculine or feminine given name. As a given name, it is often a short form (hypocorism) of Gerard, Gerald or Geraldine. Notable people with the name include: Surname *Elbridge Gerry (1744–1814), fifth US vice presi ...
and Sylvia Anderson and filmed by their production company, Century 21, for
ITC Entertainment The Incorporated Television Company (ITC), or ITC Entertainment as it was referred to in the United States, was a British company involved in production and distribution of television programmes. History Incorporated Television Programme Compan ...
. It follows the exploits of nine-year-old schoolboy Joe McClaine, who becomes a spy after his adoptive father invents a device capable of recording expert knowledge and experience and transferring it to another human brain. Armed with the skills of the world's top academic and military minds, Joe is recruited by the World Intelligence Network (WIN) as its "Most Special Agent". First broadcast on the ITV regional franchises between 1968 and 1969, the 30-episode series was the sixth and last of the Andersons' productions to be made primarily using a form of marionette puppetry dubbed "
Supermarionation Supermarionation (a portmanteau of the words "super", "marionette" and " animation")La Rivière 2009, p. 67. is a style of television and film production employed by British company AP Films (later Century 21 Productions) in its puppet T ...
". Their final puppet series, '' The Secret Service'', would include extensive footage of live actors. As in the preceding series, '' Captain Scarlet and the Mysterons'', the puppets of ''Joe 90'' are of natural body proportions as opposed to the caricatured design used for '' Thunderbirds'' and earlier Supermarionation productions. Though not as successful as Century 21's earlier efforts, ''Joe 90'' has been praised for the characterisation of its main puppet cast and the quality of its
scale model A scale model is a physical model which is geometrically similar to an object (known as the prototype). Scale models are generally smaller than large prototypes such as vehicles, buildings, or people; but may be larger than small prototypes ...
sets and special effects. Commentators have interpreted the spy-fi theme and use of a boy protagonist as both a "kids-play-
Bond Bond or bonds may refer to: Common meanings * Bond (finance), a type of debt security * Bail bond, a commercial third-party guarantor of surety bonds in the United States * Chemical bond, the attraction of atoms, ions or molecules to form chemical ...
" concept and an enshrinement of children's imagination. The series has drawn some criticism for its lack of female characters, especially when compared to earlier Supermarionation productions. As with its earlier productions, Century 21 produced
tie-in A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original prope ...
s from comic strips to toy cars. The series was syndicated in the United States in 1969, repeated in the UK in the 1990s and released on DVD in the 2000s. A live-action film adaptation has been proposed more than once but remains undeveloped.


Premise

''Joe 90'' is widely believed to be set in 2012 and 2013. The scriptwriters' guide stated that the year is 1998, while other sources place the series at an unspecified point in the early 21st century.Bentley: ''Episode Guide'', p. 142. The episode "
The Unorthodox Shepherd "The Unorthodox Shepherd" is the eighth episode of ''Joe 90'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company Century 21 for ITC Entertainment. Written by Tony Barwick an ...
" is implied to be set in 2013. Episode 13. The series revolves around the eponymous Joe, a nine-year-old schoolboy and the adopted son of widowed computer expert Professor Ian "Mac" McClaine. Ostensibly an ordinary father-and-son pair, the McClaines live in an
Elizabethan-style Elizabethan architecture refers to buildings of a certain style constructed during the reign of Queen Elizabeth I of England and Ireland from 1558–1603. Historically, the era sits between the long era of the dominant architectural style o ...
cottage on the
Dorset Dorset ( ; archaically: Dorsetshire , ) is a county in South West England on the English Channel coast. The ceremonial county comprises the unitary authority areas of Bournemouth, Christchurch and Poole and Dorset (unitary authority), Dors ...
coast. In the basement of the cottage is a secret laboratory containing Mac's latest invention, the Brain Impulse Galvanoscope Record And Transfer (referred to by the acronym "BIG RAT"): a machine capable of recording a person's knowledge and experience and transferring it to the mind of another. The BIG RAT is centred around the "Rat Trap": a spinning, spherical cage in which the pre-recorded "brain patterns" are uploaded to the recipient. Sam Loover, a friend of Mac and an agent of the World Intelligence Network (WIN), recognises the potential of Joe and the BIG RAT and persuades the McClaines to pledge their services to the organisation. With the aid of the BIG RAT, Joe becomes a spy unlike any other: by taking on the brain patterns of expert adults, he gains the skills needed to undertake dangerous missions, while his youth helps him to avoid arousing enemy suspicion. Episode 1. As long as he wears a pair of special glasses, which contain electrodes that store the transferred brain patterns, he is able to carry out all manner of assignments – from piloting fighter aircraft Episode 20. Episode 25. Episode 27. to performing
neurosurgery Neurosurgery or neurological surgery, known in common parlance as brain surgery, is the medical specialty concerned with the surgical treatment of disorders which affect any portion of the nervous system including the brain, spinal cord and peri ...
Episode 12. to playing the piano. Episode 8. Known as WIN's "Most Special Agent", Joe 90 reports to Shane Weston, the network's commander-in-chief in London, and carries a specially-adapted school case featuring a secret compartment that contains a radio transceiver and high-capacity handgun.There is some inconsistency as to why Joe is codenamed "90". According to the series' publicity, he is so called because he is the 90th WIN agent to be based in London. However, the episode "Project 90" implies that it originates from "File Number 90", WIN's secret dossier on the BIG RAT (La Rivière, p. 185). Episode 4. The series ends with a
clip show A clip show is an episode of a television series that consists primarily of excerpts from previous episodes. Most clip shows feature the format of a frame story in which cast members recall past events from past installments of the show, depicte ...
episode set on Joe's 10th birthday, in which a number of his missions are recalled as flashbacks during a surprise party. Episode 30. Like earlier Supermarionation series, ''Joe 90'' features secret organisations, Episode 3. rescue missions, Episode 11. global security threatsCull, p. 197. and advanced technology: Episode 18. the latter exemplified by the "Jet Air Car", a land-sea-air vehicle invented by Mac as the primary means of transport for him and Joe. Like the World Aquanaut Security Patrol (WASP) in ''
Stingray Stingrays are a group of sea rays, which are cartilaginous fish related to sharks. They are classified in the suborder Myliobatoidei of the order Myliobatiformes and consist of eight families: Hexatrygonidae (sixgill stingray), Plesiobatidae ( ...
'', the World Intelligence Network (WIN) is a global organisation referred to by an acronym.Cull, p. 199. In the fictional world of ''Joe 90'', the
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because the ...
– significant when the series was first broadcast, due to the
1968 invasion of Czechoslovakia The Warsaw Pact invasion of Czechoslovakia refers to the events of 20–21 August 1968, when the Czechoslovak Socialist Republic was jointly invaded by four Warsaw Pact countries: the Soviet Union, the Polish People's Republic, the People's Rep ...
– has ended and a
world government World government is the concept of a single political authority with jurisdiction over all humanity. It is conceived in a variety of forms, from tyrannical to democratic, which reflects its wide array of proponents and detractors. A world gove ...
has been formed.Cull, p. 205. WIN is the successor to the
Secret Intelligence Service The Secret Intelligence Service (SIS), commonly known as MI6 ( Military Intelligence, Section 6), is the foreign intelligence service of the United Kingdom, tasked mainly with the covert overseas collection and analysis of human intelligenc ...
, the
Central Intelligence Agency The Central Intelligence Agency (CIA ), known informally as the Agency and historically as the Company, is a civilian foreign intelligence service of the federal government of the United States, officially tasked with gathering, processing, ...
and the
KGB The KGB (russian: links=no, lit=Committee for State Security, Комитет государственной безопасности (КГБ), a=ru-KGB.ogg, p=kəmʲɪˈtʲet ɡəsʊˈdarstvʲɪn(ː)əj bʲɪzɐˈpasnəsʲtʲɪ, Komitet gosud ...
, which all merged to form the new global spy network. Although the first episode sees Joe hi-jack a prototype Russian fighter and bring it to England, this is revealed to be a fiction imagined by Weston to explain the types of espionage that the boy will perform as a WIN agent. This plot twist, which also reveals that Russia and the West are now allies, has been praised by media historian Nicholas J. Cull for its "progressiveness of spirit" and for demonstrating Gerry Anderson's wish to "
ake Ake (or Aké in Spanish orthography) is an archaeological site of the pre-Columbian Maya civilization. It's located in the municipality of Tixkokob, in the Mexican state of Yucatán; 40 km (25 mi) east of Mérida, Yucatán. The name ...
an end to the Cold War as a given in his work". Cull states that Anderson was motivated by what he viewed as a "duty to the rising generation to avoid perpetuating Cold War stereotypes". However, despite the existence of a world government, the nations of Earth are still divided into Western and Eastern blocs. Here, Cull argues, ''Joe 90'' is similar to earlier Anderson series in that it "unashamedly capitalised on the Cold War cult of the secret agent whose skills defend the home from enemies unknown". Hostile entities include the Eastern Alliance, which dominates Asia and appears in the episodes "Attack of the Tiger" and "Mission X-41". "Arctic Adventure" and "Attack of the Tiger" combine the threat from the East with dangerous nuclear technology: in the former, Joe attempts to recover a lost atomic warhead from the ocean floor while avoiding enemy submarines; in the latter, he must destroy a nuclear device before it is launched into orbit to hold the world to ransom. Episode 15.Cull, p. 198. In contrast, "Big Fish" portrays nuclear technology as a force for good: in this episode, Joe pilots a damaged nuclear submarine out of the territorial waters of a
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
n police state. Episode 10.


Production

''Joe 90'' was intended to be a different kind of Supermarionation series, with the emphasis less on action, gadgetry and special effects and more on characterisation and plots that were more
spy thriller Spy fiction is a genre of literature involving espionage as an important context or plot device. It emerged in the early twentieth century, inspired by rivalries and intrigues between the major powers, and the establishment of modern intelligen ...
than science fiction.Bentley: ''Episode Guide'', p. 137.Bentley: ''Captain Scarlet'', p. 112.La Rivière, p. 182. According to Gerry Anderson, "The show majored on its characters, which I thought were all very good. The puppets had become so lifelike, I now strongly believed that they could carry the action without the usual massive assistance from futuristic hardware."Archer and Nicholls, p. 140. When it came to devising the series, Anderson was inspired by his early work as an assistant editor on films such as '' The Wicked Lady'' (1945), for which he handled recording tape on a daily basis.La Rivière, p. 177. While reflecting on the uses of the tape, Anderson made an association with the workings of the human brain: "I read somewhere that the human brain is controlled by electrical impulses and how thoughts are stored electronically. I started toying with the story potential of a process that would allow the recording of brain patterns and transferring them to another brain. I was really likening it to magnetic recording, where material could be stored or transferred to another tape." As to naming the main character, Anderson remembered that Steve Zodiac, the protagonist of '' Fireball XL5'', was originally to have had the surname "Ninety".La Rivière, p. 185.Archer and Hearn, p. 166. The series was commissioned by
Lew Grade Lew Grade, Baron Grade, (born Lev Winogradsky; 25 December 1906 – 13 December 1998) was a British media proprietor and impresario. Originally a dancer, and later a talent agent, Grade's interest in television production began in 1954 ...
in the autumn of 1967. Pre-production was completed in October while the last episodes of ''Captain Scarlet'' were being filmed.La Rivière, p. 179.
Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as actor ...
ran from 13 November 1967 to mid-August 1968 on the two puppet stages at Century 21's studios on the Slough Trading Estate in Berkshire.Archer and Hearn, p. 168.La Rivière, p. 184.Bentley: ''Captain Scarlet'', p. 114. Slough Trading Estate: (principal photography and editing) Each episode took an average of two weeks to film. The script for the first episode, " The Most Special Agent", was written by Anderson and his wife Sylvia as had been the case on earlier series created by the couple. Before WIN was devised, Joe was to have become the "Most Special Agent" of the
CIA The Central Intelligence Agency (CIA ), known informally as the Agency and historically as the Company, is a civilian intelligence agency, foreign intelligence service of the federal government of the United States, officially tasked with gat ...
. Most of the episodes were written by
Tony Barwick Anthony Clive "Tony" Barwick (10 July 1934 – 18 August 1993)https://www.myheritage.com/research/collection-10182/biographical-summaries-of-notable-people?itemId=447240&action=showRecord was a British television scriptwriter who worked ex ...
, with
Shane Rimmer Shane Rimmer (born Shane Lance Deacon; May 28, 1929 – March 29, 2019) was a Canadian actor and screenwriter who spent the majority of his career in the United Kingdom. The self-proclaimed "Rent-A-Yank" of the British entertainment industry, he ...
contributing six scripts. Rimmer was hired while co-authoring a book with Barwick, who initially offered him a two-script contract (these were filmed as the episodes "Splashdown" and "Big Fish"). Occupied by ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British Science fiction film, science fiction puppet film based on ''Thunderbirds (TV series), Thunderbirds'', a Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by ...
'' and his live-action film ''
Doppelgänger A doppelgänger (), a compound noun formed by combining the two nouns (double) and (walker or goer) (), doppelgaenger or doppelganger is a biologically unrelated look-alike, or a double, of a living person. In fiction and mythology, a doppelg ...
'', Gerry Anderson was unable to serve as producer as he had on ''Captain Scarlet''. The role was assumed by
Reg Hill Reginald Eric Hill (16 May 1914 – 1999) was an English model-maker, art director, producer, and freelance storyboard artist. He is most prominently associated with the work of Gerry Anderson. Early life Born on 16 May 1914, Hill started his ...
and David Lane. Lane remembered that as producer he was responsible for "looking at the scripts, the effects, the puppets, the whole thing really". He found support in Anderson's long-serving collaborator
Desmond Saunders Desmond "Des"''Full Boost Vertical - The Supercar Story'' Saunders (24 June 1926 – 21 April 2018) was a British television director and film editor. He had a long association with producer Gerry Anderson, having served as a director for the s ...
, who directed the first episode and stayed on as production manager for the rest of the series. ''Joe 90''s other directors included Leo Eaton, Alan Perry and Ken Turner, all of whom had directed episodes of ''Captain Scarlet'', and Peter Anderson, who was promoted from
assistant director The role of an assistant director on a film includes tracking daily progress against the filming production schedule, arranging logistics, preparing daily call sheets, checking cast and crew, and maintaining order on the set. They also have to tak ...
to replace Brian Burgess and Robert Lynn. A Christmas-themed episode, "
The Unorthodox Shepherd "The Unorthodox Shepherd" is the eighth episode of ''Joe 90'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company Century 21 for ITC Entertainment. Written by Tony Barwick an ...
", featured location shooting to an extent that Century 21 had never attempted before. The final Supermarionation series, '' The Secret Service'', advanced this hybrid format by combining puppet sequences with extensive footage of live actors.Archer and Hearn, p. 180.


Design

Keith Wilson and Grenville Nott took over from Bob Bell as heads of the art department and built the inside of Culver Bay Cottage from a design by
Mike Trim Mike Trim (born 26 August 1945) is an artist famous for illustrating the cover of ''Jeff Wayne's Musical Version of The War of the Worlds'', which depicts a Martian tripod striking down the heroic ''Thunder Child''. A book of his illustrations en ...
. Anderson remembered being pleased with the cottage set: "The interior, with its beams and lovely soft furnishings, was really beautiful." The BIG RAT model was built by the newly-formed Century 21 Props (or Electronics), which was based in Bourne EndCentury 21 Props: (props and electronics) and was responsible for making the gadget props that appear in the series.Archer and Hearn, p. 171.Archer and Nicholls, p. 141. Though busy with ''Thunderbird 6'' and ''Doppelgänger'', Derek Meddings briefly reprised his role as special effects director to construct Mac's Jet Air Car. The vehicle was a disappointment to Anderson, who commented that it "looked like no other piece of hardware we had had previously, but I was wary of canning it as I feared I might be becoming stereotyped."Archer and Hearn, p. 170. Stephen La Rivière, author of ''Filmed in Supermarionation: A History of the Future'', considers the Jet Air Car an update of Supercar from Anderson's series of the same name. However, he agrees that while the car is ''Joe 90''s "star vehicle", it is unimpressive compared to the "beautiful, sleek design of its predecessor".


Puppets

The Supermarionation puppets of ''Joe 90'' were the naturally-proportioned kind that had been introduced for ''Captain Scarlet''. The drive for increased realism in all design aspects that had begun with the preceding series continued in ''Joe 90''. Except for Captains Scarlet and
Blue Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. It lies between violet and cyan on the spectrum of visible light. The eye perceives blue when obs ...
, all of the main character puppets from ''Captain Scarlet'' were re-used. Few new puppets were made, the only notable exceptions being Mac (who was sculpted on " bouncing bomb" designer
Barnes Wallis Sir Barnes Neville Wallis (26 September 1887 – 30 October 1979) was an English engineer and inventor. He is best known for inventing the bouncing bomb used by the Royal Air Force in Operation Chastise (the "Dambusters" raid) to attack ...
), Joe and Mrs Harris. Joe was the first child marionette to be made as part of the new generation of Supermarionation puppets.La Rivière, p. 180. The puppets of Sam Loover and Shane Weston had each made several guest appearances in ''Captain Scarlet''. For their regular roles in ''Joe 90'' they were given a range of alternative "mood" heads, including "smilers", "frowners" and "blinkers". The Weston puppet was also re-wigged. Many of Century 21's "revamp puppets", which had played supporting characters in ''Captain Scarlet'', were copied in darker skin colours to portray a range of ethnicities. As two stages were being used for filming, the "expressionless" main character puppets were also duplicated. Like ''Captain Scarlet'', ''Joe 90'' also featured "under-control" puppets that were manipulated by levers from under the set instead of wires from an overhead gantry.


Music

The theme and
incidental music Incidental music is music in a play, television program, radio program, video game, or some other presentation form that is not primarily musical. The term is less frequently applied to film music, with such music being referred to instead as t ...
were composed by Barry Gray. Episodes begin with either a
cold open A cold open (also called a teaser sequence) is a narrative technique used in television and films. It is the practice of jumping directly into a story at the beginning of the show before the title sequence or opening credits are shown. In Ameri ...
(a first for an Anderson series) or the title sequence, which sees Joe receiving a brain pattern from the BIG RAT. The opening theme is dominated by the notes of guitarist Vic Flick, known for performing lead guitar in the " James Bond Theme" from the film '' Dr. No'' (1962). In Anderson's biography, ''What Made Thunderbirds Go!'', the ''Joe 90'' theme is described as a "dizzying piece of
psychedelic Psychedelics are a subclass of hallucinogenic drugs whose primary effect is to trigger non-ordinary states of consciousness (known as psychedelic experiences or "trips").Pollan, Michael (2018). ''How to Change Your Mind: What the New Science of ...
pop art that could have been produced only in the late Sixties". The closing credits are superimposed over images of objects such as Joe's spectacles and WIN badge. While the concepts for these images were photographic, the final versions were augmented with airbrush artwork. Besides the music for the first episode, "The Most Special Agent", Gray composed incidental music for a further 20 episodes. This music was recorded between 18 January and 27 September 1968, beginning with the titles and the first episode tracks in a session at the Olympic Sound Studios in London Olympic Sound Studios: (music recording) and ending with the music for " See You Down There" at CTS Studios. Recording was sometimes conducted at Gray's house in Esher.Barry Gray Studio: (music recording) Gray's compositions occasionally required guest talent. The piano music in the episode "International Concerto" was performed by
Robert Docker Robert Docker (5 June 1918 – 9 May 1992) was an English composer, arranger and pianist, especially noted for his orchestral arrangements and original light music compositions.Philip Scowcroft7th Garland Retrieved 17 November 2010 The son of a P ...
(while the child's hands seen in the close-up shots of Joe playing belonged to Gray's son, Simon).Bentley: ''Episode Guide'', p. 141. "Lone-Handed 90" features a recurring harmonica played by Tommy Reilly.Bentley: ''Episode Guide'', p. 146. Silva Screen Records released a ''Joe 90'' soundtrack CD in 2006. Rating the CD three-and-a-half stars out of five,
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
reviewer William Ruhlmann comments that while the music is "not great writing" it remains "perfectly adequate, if not inspired." Earlier releases include a 45 rpm gramophone record, ''Title Theme from the ATV Series Joe 90'', which also featured various incidental music.


Voice cast

Compared to ''Captain Scarlet'', ''Joe 90'' features a smaller cast of just five regular characters. Like the preceding series, it has been described as more "English-sounding" than ''Thunderbirds'', the Andersons having dispensed with the idea that the main character should be a "square-jawed, fair-skinned male with a Mid-Atlantic accent".Archer and Hearn, p. 169. Instead, ''Joe 90'' focuses on the strong American supporting characters of Sam Loover and Shane Weston. *
Len Jones Len Jones (born ) is a British former child actor and Voice acting, voice actor of the 1960s and 70s. In his youth, Jones appeared in television series such as ''Z-Cars'' (1964–68), ''Adam Adamant Lives!'' (1966), ''Dixon of Dock Green'' (196 ...
as Joe McClaine. For realism, Joe was voiced by child actor Jones instead of an actress (as was usually the case for child characters in earlier Supermarionation series).La Rivière, p. 181. Gerry Anderson commented that having a woman voice a boy "always sounded rather odd to me. It never sounded like a real little boy ... With ''Joe 90'', I suggested finding a British kid and making him repeat the lines parrot fashion." He described Jones' performance as "only adequate, but at least it sounded authentic." * Rupert Davies as Professor Ian "Mac" McClaine. At the time of production, Davies was well known for playing Maigret in the TV series of the same name, a role that had left him typecast. He was the most distinguished actor yet to contribute to an Anderson series. In Gerry Anderson's biography ''What Made Thunderbirds Go!'', Simon Archer and Marcus Hearn describe Mac's "warm yet distinguished" English tones as a "perfect counterpoint" to Sam Loover and Shane Weston. * Keith Alexander as Sam Loover. Alexander had previously voiced characters in ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British Science fiction film, science fiction puppet film based on ''Thunderbirds (TV series), Thunderbirds'', a Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by ...
'' as a replacement for Ray Barrett. During the 1960s, he also provided the voice of another puppet character, Topo Gigio, on '' The Ed Sullivan Show'' in the US. * David Healy as Shane Weston. Healy, an American expatriate actor, had voiced guest characters in ''Captain Scarlet'' and often played transatlantic characters in British television. * Sylvia Anderson as Mrs Harris, the McClaines' housekeeper, who is unaware of their involvement with WIN. Anderson was best known for voicing Lady Penelope in ''Thunderbirds'' and its film sequels. Supporting characters were voiced by Alexander, Healy and Anderson as well as returning voice actors Gary Files, Martin King, Jeremy Wilkin,
Shane Rimmer Shane Rimmer (born Shane Lance Deacon; May 28, 1929 – March 29, 2019) was a Canadian actor and screenwriter who spent the majority of his career in the United Kingdom. The self-proclaimed "Rent-A-Yank" of the British entertainment industry, he ...
and (for one episode, "Viva Cordova")
Liz Morgan Elizabeth Morgan is a British actress and writer. She has acted primarily in supporting roles, in films, television, and onstage. Biography She was born as Elizabeth Morgan in Llanelli, Wales. She appeared in the 1979 Emmy Award-winning BBC ...
. Rimmer and Morgan were not credited for their contributions.Bentley: ''Episode Guide'', p. 139. Files said that he was "tickled pink" to be working with Davies, commenting: "I hated the way that so many so-called producers wouldn't meet his eye. He was Maigret forever, you see, in their eyes." On her one role in ''Joe 90'', Morgan said: "They needed a voice, they called around and everyone else was out shopping. So they called me in."


Broadcast

''Joe 90'' debuted on ATV Midlands and Tyne Tees Television in late September 1968. Broadcasts on LWT,
Southern Television Southern Television was the ITV broadcasting licence holder for the South and South-East of England from 30 August 1958 to 31 December 1981. The company was launched as 'Southern Television Limited' and the title 'Southern Television' was con ...
and Anglia Television began shortly after. The series reached Harlech and Channel Television in November and
Granada Television ITV Granada, formerly known as Granada Television, is the ITV franchisee for the North West of England and Isle of Man. From 1956 to 1968 it broadcast to both the north west and Yorkshire but only on weekdays as ABC Weekend Television was it ...
on Christmas Day. Granada, which started its run with the Christmas-themed "
The Unorthodox Shepherd "The Unorthodox Shepherd" is the eighth episode of ''Joe 90'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company Century 21 for ITC Entertainment. Written by Tony Barwick an ...
" rather than " The Most Special Agent", was one of several broadcasters to transmit the series under the alternative title ''The Adventures of Joe 90''. In the US, ''Joe 90'' aired in
first-run syndication Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where ...
in 1969. The series had several UK re-runs during the 1970s but was not shown on Yorkshire Television until 1981.''Supermarionation Classics'', p. 290. Some broadcasters used an alternative version of the title sequence beginning with a zoom-in shot of Joe's special glasses accompanied by a voice-over from Tim Turner stating: "These are Joe 90's special glasses. Without them, he's a boy. Wearing them, he's an expert." These words, intended to warn young viewers not to endanger themselves by copying Joe's exploits, have sometimes been wrongly attributed to Keith Alexander. In 1994, ''Joe 90'' was shown on BBC1 as part of the Children's BBC strand.Archer and Hearn, p. 260. Rights holder
PolyGram PolyGram N.V. was a multinational entertainment company and major music record label formerly based in the Netherlands. It was founded in 1962 as the Grammophon-Philips Group by Dutch corporation Philips and German corporation Siemens, to be a ...
cleared the series for broadcast on the condition that the title sequence's "zooming" ''Joe 90'' logo be replaced with a static version to distinguish it from the logo for G.I. Joe toys. The video tapes used for broadcast were 16 mm transfers of the original 35 mm film and were edited for timing reasons: cold opens were moved so that all episodes began with the title sequence, while the end titles were shrunk to allow a CBBC presenter to read out viewer birthday cards. A simultaneous run on Nickelodeon presented the episodes in their original forms. The series was shown several more times on the BBC until 1997. In 2009, the series aired on the UK Sci Fi Channel alongside ''Thunderbirds'' and ''Captain Scarlet''.


Reception

Author
John Peel John Robert Parker Ravenscroft (30 August 1939 – 25 October 2004), known professionally as John Peel, was an English disc jockey (DJ) and radio presenter. He was the longest-serving of the original BBC Radio 1 DJs, broadcasting regularly fr ...
questions Mac's ethics in "experimenting on" Joe to further the development of the BIG RAT.Peel, p. 247. On Joe as a secret agent he jokingly remarks "presumably there are no child labour laws in the future!" La Rivière's attention is drawn to Mac's line at the end of the first episode: the admonition "Don't come crying to me if you get hurt!" demonstrates the professor's willingness to "abnegate all parental responsibility". Noting ''Joe 90''s subscription to "wider themes in Cold War culture", Cull likens the BIG RAT's capabilities to brainwashing but concludes that fundamentally it is "benign" technology. The stronger violence introduced in ''Captain Scarlet'' is sometimes evident in ''Joe 90'': in "
Hi-jacked This is the list of episodes of the Gerry Anderson television series ''Joe 90'', filmed by Century 21 Productions for ITC Entertainment and first broadcast from 1968 to 1969 on Associated Television. Episodes are listed in the recommended broadcas ...
", Joe kills an enemy with a grenade, while in "Project 90", Mac narrowly avoids having his head pulverised by a drill.
Desmond Saunders Desmond "Des"''Full Boost Vertical - The Supercar Story'' Saunders (24 June 1926 – 21 April 2018) was a British television director and film editor. He had a long association with producer Gerry Anderson, having served as a director for the s ...
comments: "There was an unpleasant side to
he series He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...
which I never really understood. There was something about it that was very strange and sinister." Producer David Lane praises the series for its humour, contrasting this with the darker tone of ''Captain Scarlet''. He believes ''Joe 90'' to be considerably more family-friendly, summing it up as "a great little programme". Anthony Clark of the British Film Institute commends ''Joe 90'' for including more effective characterisation than ''Captain Scarlet'', also praising the writing and Barry Gray's musical score. La Rivière highlights the connection between the boy protagonist and the theme of espionage, writing that the series' premise "taps into the fantasy indulged by most boys that they, even at nine years old, can be James Bond." Writer John R. Cook agrees with La Rivière's points on viewer self-identification, describing the series as "wish-fulfilment fantasy" and Joe as a reflection of the young target audience.Cook, p. 97. Comparisons have been made to other media featuring child spies, such as the '' Spy Kids'' films and the '' Alex Rider'' novels. La Rivière notes the intimacy of the premise and the predominantly male characters, suggesting that ''Joe 90'' is "very much a ''Boy's Own'' adventure." Of the 30 episodes, only ten feature female characters, a fact that La Rivière attributes to Century 21's pre-occupation with ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British Science fiction film, science fiction puppet film based on ''Thunderbirds (TV series), Thunderbirds'', a Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by ...
'' and ''
Doppelgänger A doppelgänger (), a compound noun formed by combining the two nouns (double) and (walker or goer) (), doppelgaenger or doppelganger is a biologically unrelated look-alike, or a double, of a living person. In fiction and mythology, a doppelg ...
''. Peel suggests that the absence of women makes ''Joe 90'', along with several other Anderson productions, inferior to '' Thunderbirds''.Peel, p. 243. Grouping ''Joe 90'' with '' Supercar'' and '' The Secret Service'', Peel concludes that it is "hardly coincidental that these tend to be the least-loved of nderson'sseries; he had, after all, ignored half of his potential audience." He also questions comparisons to the ''James Bond'' films, arguing that "being a somewhat nerdy kid with glasses and brain implants was not really thrilling." Both Anderson and Cull suggest that the series, with its bespectacled protagonist, boosted the self-confidence of young viewers who wore glasses. The name "Joe 90" has become a popular term of endearment for both children and adults who wear glasses similar to Joe's, such as snooker player Dennis Taylor. During the 1990s, comparisons were made between Joe and then-Prime Minister
John Major Sir John Major (born 29 March 1943) is a British former politician who served as Prime Minister of the United Kingdom and Leader of the Conservative Party (UK), Leader of the Conservative Party from 1990 to 1997, and as Member of Parliament ...
, also known for his large glasses. Jeff Evans, author of ''The Penguin TV Companion'', criticises the glasses as a plot device, writing that they make Joe "look more like the class swot than a secret agent." Cook reads further into the series' theme of child empowerment, writing that ''Joe 90'' creates a "
technological utopia Technological utopianism (often called techno-utopianism or technoutopianism) is any ideology based on the premise that advances in science and technology could and should bring about a utopia, or at least help to fulfill one or another utopian i ...
" around youth. He comments: "Through the character of Joe, his brain hardwired at the start of each episode into the BIG RAT supercomputer, the young are shown to be literally at one with technology." Cook suggests that BIG RAT's ability to provide Joe with instant access to brain patterns could be interpreted as a prediction of the development of the Internet. With his added knowledge and experience, Joe becomes the manifestation of ''
homo superior The term superhuman refers to humans or human-like beings with enhanced qualities and abilities that exceed those naturally found in humans. These qualities may be acquired through natural ability, self-actualization or technological aids. Th ...
'', and yet his youth and imagination grant him the power to change the world in ways that no adult could. In this respect, Cook regards ''Joe 90'' as a forerunner of '' The Tomorrow People'', another series featuring themes of transcendence in children. This concept, Cook suggests, is evident in the title "''Joe 90''" itself: "No longer is oea nine-year-old boy but instead his status and capacities have been multiplied tenfold to transform him into agent 'Joe 90', his name an appealing futuristic echo of the then distant year of 1990." Ultimately, ''Joe 90'' has proven to be less successful than earlier Anderson productions.Bentley: ''Captain Scarlet'', p. 115. The authors of ''Supermarionation Classics'' praise the writing and model work but add that the series "failed to arouse more than a passing interest" with some fans. Stephen Hulse refers to ''Joe 90'' as "technically accomplished" and "clearly the most child-oriented" of the Andersons' later puppet productions, but also calls it one of their "lesser series". The series' spy-fi theme was further developed in the following Supermarionation series, ''The Secret Service'', which like ''Joe 90'' features an unconventional secret agent (a vicar – Father
Stanley Unwin Stanley Unwin may refer to: * Stanley Unwin (comedian) (1911–2002), South African-born comedic writer and performer * Stanley Unwin (publisher) Sir Stanley Unwin, KCMG (19 December 1884 – 13 October 1968) was a British publisher, who founde ...
) and an intelligence agency with an acronym for a name (BISHOP – short for "British Intelligence Service Headquarters, Operation Priest").


Toys, comics and books

Tie-ins included a range from Century 21 Toys comprising friction-drive and battery-operated versions of the Jet Air Car and Sam Loover's car. Also available were Joe's WIN briefcase (complete with replica gadgets and pistol) and his WIN badge (reading "Most Special Agent"). ''Joe 90'' was also given its own weekly comic, ''Joe 90 Top Secret'', published by City Magazines, which ran for 34 issues and presented the TV episodes in strip form, while also including strips based on the TV shows '' The Champions'' and '' Land of the Giants''. In September 1969, ''Joe 90 Top Secret'' merged with '' TV21'' (formerly ''TV Century 21'') to form ''TV21 and Joe 90''. After a further 36 issues, the ''Joe 90'' strips were dropped and the title reverted to ''TV21''. Other print media included 1968 and 1969 ''Joe 90'' annuals by Century 21 Publishing/City Magazines as well as two short novels by May Fair Books: ''Joe 90 and the Raiders'' and ''Joe 90 in Revenge''. During the 1990s, ''Joe 90'' appeared as a comic strip in the ''
Funday Times The ''Funday Times'' was a section of the UK '' Sunday Times.'' It was intended mainly for children, and included several comic strips, including ''Dennis and Gnasher'', '' Rex and Tex'', ''Beryl the Peril'', '' Fans Utd.'', ''Scooby-Doo'', '' ...
''. Strips from the discontinued ''Joe 90 Top Secret'' were reprinted in a new publication, ''Joe 90'', which was launched to tie in with the 1994 BBC repeats. After seven issues, this merged into Fleetway's ''Thunderbirds'' comic.


Later productions

In 1981, the New York branch of
ITC Entertainment The Incorporated Television Company (ITC), or ITC Entertainment as it was referred to in the United States, was a British company involved in production and distribution of television programmes. History Incorporated Television Programme Compan ...
released a ''Joe 90'' compilation film, ''The Amazing Adventures of Joe 90'', comprising the episodes " The Most Special Agent", "Splashdown", "Attack of the Tiger" and "Arctic Adventure".Bentley: ''Episode Guide'', p. 361.Bentley: ''Episode Guide'', p. 362. Intended to boost US syndication sales, the film was one of several Anderson anthologies to be released in the 1980s under the promotional banner "Super Space Theater". "The Most Special Agent" was re-edited to remove its
framing sequence Framing may refer to: * Framing (construction), common carpentry work * Framing (law), providing false evidence or testimony to prove someone guilty of a crime * Framing (social sciences) * Framing (visual arts), a technique used to bring the foc ...
s, thus giving the impression that Joe's theft of the MiG-242 is a real mission rather than a fiction. The British Board of Film Classification rated the film PG, though the episodes are individually rated U. In 2001, three ''Joe 90''-themed "trailers" were filmed to accompany the BBC nostalgia series '' I Love The '90s''. Each of these depicts Joe entering the BIG RAT and receiving the brain pattern of a 1990s household name, from Liam Gallagher to Vic Reeves to the character of Garth (played by Dana Carvey) from the film ''Wayne's World (film), Wayne's World''. The trailers are included as a special feature on the ''Joe 90'' Region 2 DVD box set. In the 1980s, the rights to the ITC productions belonged to PolyGram Filmed Entertainment, PolyGram Television. They were later sold to Carlton Communications, Carlton International and then Granada plc, Granada International, which merged with Carlton in 2004 to form ITV Global Entertainment, a division of ITV plc. In the 1990s, PolyGram proposed a live-action film adaptation of ''Joe 90''. In 2003, ''Variety (magazine), Variety'' reported that a film version was in the planning stages with Disney producing. The film remains undeveloped. In 2005, while discussing obtaining remake rights from Granada, Anderson said: "We have regular meetings and although they are very polite and very nice, nothing ever happens." Anderson died in 2012.


Home media

In the 1980s, Channel 5 (later PolyGram Video) released the series on home video in the UK. The eight-volume set featured the episodes " The Most Special Agent", "Splashdown", "Attack of the Tiger" and "Arctic Adventure" in their re-edited forms from the 1981 compilation film ''The Amazing Adventures of Joe 90'', which itself received three video releases in the 1980s. Re-released in 1992, the set used 16 mm prints of poorer quality than the original film. In 2002, Carlton Communications, Carlton released a five-disc DVD region code, Region 2 DVD box set and a VHS box set of 5 tapes sourced from a digital remaster of the original 35 mm prints. This was followed by DVD Region 1 and Region 4 releases in 2003. A French-language release – ''Joe 90: Agent Très Spécial'' – hit the Canadian market in 2004. Through these releases, the episodes that make up the compilation film were made commercially available in their unedited forms for the first time.


DVD


Blu-ray (UK)


Notes


References

Primary sources Secondary sources Works cited * * * * * * * * * Production locations


External links

*
BIG RAT
{{ITC Distributions Joe 90, 1960s British children's television series 1960s British science fiction television series 1968 British television series debuts 1969 British television series endings British children's action television series British children's science fiction television series British English-language television shows British spy television series British television shows featuring puppetry Fiction about brain–computer interface Fiction about flying cars Fictional British spies First-run syndicated television programs in the United States ITV children's television shows Marionette films Television series about intelligence agencies Television series about orphans Television series by ITC Entertainment Television series set in 2012 Television series set in 2013 Television shows adapted into comics Television shows adapted into novels Television shows set in Dorset Television shows set in London