JOE (JOE.ie and JOE.co.uk) is a distributed social media publisher aimed at young people in
Ireland
Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
and the
UK, with over 2 million unique visitors per month.
It is owned by
Maximum Media
In mathematical analysis, the maxima and minima (the respective plurals of maximum and minimum) of a function, known collectively as extrema (the plural of extremum), are the largest and smallest value of the function, either within a given ra ...
.
They are politically
left-leaning
Left-wing politics describes the range of political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically involve a concern for those in soci ...
.
Background
The publisher's original website Joe.ie was founded by Irish entrepreneur
Niall McGarry
Niall McGarry is an Irish entrepreneur who was the owner and founder of JOE.ie and Her.ie, male and female-focused websites in Ireland. Both websites fell under the banner of Maximum Media, the umbrella company founded by McGarry, who owned an ...
.
Her.ie is a related website aimed at young women in Ireland. HerFamily.ie also forms part of the publishing group.
JOE.ie
The website was founded in 2010 and nominated in October of that year for a
Golden Spider Award in the ''One to Watch'' category.
It was nominated again for a Golden Spider Award in the ''News and Entertainment'' category in 2013.
Irish
showbiz website
Goss.ie
Goss.ie is an Irish entertainment news website based in Dublin, featuring content focused on both Irish and international celebrities. The site was set up by Alexandra Ryan in June 2014.
Goss.ie also broadcasts a daily show business
Show bu ...
described it as "more influential" than
traditional media
Old media, or legacy media, are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television.
Old media institutions ar ...
in August 2016. It was edited by Paddy McKenna.
Audience & reach
The site's Android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews.
In November 2016, The
Advertising Standards Authority for Ireland
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its code was introduced with effect from March 2016. It has a Complaints Committee to deal w ...
upheld a complaint about an advert for
Sprite which was featured on the site.
SportsJOE.ie
SportsJOE.ie was launched in 2014, as an offshoot of JOE.ie, offering "in-depth analysis".
''
Daily Telegraph
Daily or The Daily may refer to:
Journalism
* Daily newspaper, newspaper issued on five to seven day of most weeks
* ''The Daily'' (podcast), a podcast by ''The New York Times''
* ''The Daily'' (News Corporation), a defunct US-based iPad new ...
'' and ''
Sunday Independent'' sports columnist Dion Fanning moved to the site in 2015.
JOE.co.uk
Millennial
Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...
media website JOE.co.uk was launched in September 2015 with Tony Barrett of ''
The Times
''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...
'' and former footballer
Ledley King
Ledley Brenton King (born 12 October 1980) is a former player who was a one-club man, spending his entire career at Tottenham Hotspur and playing 323 competitive matches for the club from 1999 to 2012. He is currently a club ambassador for Tot ...
among the contributors.
[
]BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
political researcher Joey D'Urso cited content from JOE.co.uk, such as a video superimposing Labour leader
(especially among the youth), but which was not directly funded by the party itself.
In 2018, the company hired Brian Whelan from
to oversee video operations and the BBC's Simon Clancy to run their podcast shows.
In 2020, JOE and
won the 2020 "Content Creator of the Year" award in The Drum's online media awards for their viral videos of mashing up politicians' words to fit a song.