JOE (JOE.ie and JOE.co.uk) is a distributed social media publisher aimed at young people in
Ireland
Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
and the
UK, with over 2 million unique visitors per month.
It is owned by
Maximum Media.
They are politically
left-leaning.
Background
The publisher's original website Joe.ie was founded by Irish entrepreneur
Niall McGarry.
Her.ie is a related website aimed at young women in Ireland. HerFamily.ie also forms part of the publishing group.
JOE.ie
The website was founded in 2010 and nominated in October of that year for a
Golden Spider Award
The Spider Awards (previously known as the Golden Spider Awards and for sponsorship reasons as the Eircom Spiders and later the Eir Spiders) is an annual awards ceremony for Irish contributions to online and digital media across a number of catego ...
in the ''One to Watch'' category.
It was nominated again for a Golden Spider Award in the ''News and Entertainment'' category in 2013.
Irish
showbiz website
Goss.ie described it as "more influential" than
traditional media in August 2016. It was edited by Paddy McKenna.
Audience & reach
The site's Android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews.
In November 2016, The
Advertising Standards Authority for Ireland upheld a complaint about an advert for
Sprite which was featured on the site.
SportsJOE.ie
SportsJOE.ie was launched in 2014, as an offshoot of JOE.ie, offering "in-depth analysis".
''
Daily Telegraph'' and ''
Sunday Independent'' sports columnist Dion Fanning moved to the site in 2015.
JOE.co.uk
Millennial
Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 20 ...
media website JOE.co.uk was launched in September 2015 with Tony Barrett of ''
The Times
''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper '' The Sunday Times'' ...
'' and former footballer
Ledley King among the contributors.
[
BBC political researcher Joey D'Urso cited content from JOE.co.uk, such as a video superimposing Labour leader ]Jeremy Corbyn
Jeremy Bernard Corbyn (; born 26 May 1949) is a British politician who served as Leader of the Opposition (United Kingdom), Leader of the Opposition and Leader of the Labour Party (UK), Leader of the Labour Party from 2015 to 2020. On the pol ...
's face onto that of the rapper Stormzy
Michael Ebenezer Kwadjo Omari Owuo Jr. (born 26 July 1993), known professionally as Stormzy, is a British rapper, singer and songwriter. In 2014, he gained attention on the UK underground music scene through his ''Wicked Skengman'' series of f ...
while the leader appears "to rap a list of policies", as an example of viral social media content which helped Labour's standing in the 2017 general election
This national electoral calendar for 2017 lists the national/federal elections held in 2017 in all sovereign states and their dependent territories. By-elections are excluded, though national referendums are included.
January
*5 November ...
(especially among the youth), but which was not directly funded by the party itself.
In 2018, the company hired Brian Whelan from Channel 4 News to oversee video operations and the BBC's Simon Clancy to run their podcast shows.
In 2020, JOE and Swedemason won the 2020 "Content Creator of the Year" award in The Drum's online media awards for their viral videos of mashing up politicians' words to fit a song.
References
External links
*
Irish news websites
British news websites
Men's websites
{{Ireland-media-stub