Joaquín Vargas Gómez
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Joaquín Vargas Gómez (28 September 1925 – 28 November 2009) was a Mexican
media mogul A media proprietor, media mogul or media tycoon refers to a entrepreneur who controls, through personal ownership or via a dominant position in any media-related company or enterprise, media consumed by many individuals. Those with significant co ...
and owner of
MVS Comunicaciones MVS Comunicaciones (MVS) is a Mexican media conglomerate. The company owns MASTV, MVS Radio operator of four national radio networks, MVS Televisión operator and distributor of seven pay television networks, E-Go wireless broadband internet and ...
, a conglomerate that owns a radio station group known as
MVS Radio {{primary sources, date=December 2011 MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor, FM Globo and MVS No ...
, with stations in Mexico and in many
Latin American Latin Americans ( es, Latinoamericanos; pt, Latino-americanos; ) are the citizens of Latin American countries (or people with cultural, ancestral or national origins in Latin America). Latin American countries and their diasporas are multi-eth ...
countries, as well as some in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
. He also founded Corporación Mexicana de Restaurantes (CMR), an owner and operator of various restaurants.


Early life and education

Vargas Gómez was born in
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
, but considered himself an adopted child of
Linares, Nuevo León Linares is a small city in the state of Nuevo León, Mexico. The city serves as the administrative centre for the surrounding municipality of the same name and it is the largest urban centre of the so-called "orange belt" region. The city had a 20 ...
. In Mexico City, he attended Secondary School No. 3 and the
Heroico Colegio Militar The Heroic Military College (officially in es, Heroico Colegio Militar) is the major military educational institution in Mexico. It was founded in 1823 and located in the former Palace of the Inquisition in Mexico City. Initially designated as t ...
, where he graduated with the rank of sublieutenant. He went to the military school because he did not have the means to attend a private university. He also took courses in business administration from the Instituto Panamericano de Alta Dirección de Empresas (IPADE).


Career

Vargas was an entrepreneur who created dozens of businesses in a variety of fields, including tool factories and gas stations in the Mexico City area. In 1965, on a visit to the United States, Vargas was impressed by the quality of the stereo sound in his car. On April 15, 1967, listeners in
Monterrey Monterrey ( , ) is the capital and largest city of the northeastern state of Nuevo León, Mexico, and the third largest city in Mexico behind Guadalajara and Mexico City. Located at the foothills of the Sierra Madre Oriental, the city is anchor ...
were treated to the launch of Mexico's first stereo FM station, Stereorey, named for its stereo audio and for the city where it first launched. Stereorey would later become a national network, as Vargas acquired concessions for additional FM radio stations at a time when the band was mostly ignored and most cars sold in the country only had AM radios. By the 2000s,
MVS Radio {{primary sources, date=December 2011 MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor, FM Globo and MVS No ...
, the group built from those initial stations, operated four formats and two national networks. Another audio business that sprang from Vargas was Programusic, a
Muzak Muzak is an American brand of background music played in retail stores and other public establishments. The name has been in use since 1934, and has been owned by a division or subsidiary of one or another company ever since. In 1981, Westingh ...
-like service offering CD-quality audio for businesses and convention centers. Shortly after he founded Stereorey, he became the president and director general of another innovative broadcaster based in Monterrey,
Televisión Independiente de México Televisión Independiente de México (''Independent Mexican Television'', known on air as TIM or Cadena TIM) was a Mexican national television network founded in 1965 by Eugenio Garza Sada. It operated until 1973, when it merged with its primary ...
(TIM). After leaving TIM, he returned to television in 1976 by founding Telerey, the first production and postproduction center in Mexico. In the late 1980s and early 1990s, MVS expanded to television, initially using the Telerey name. MVS established the first MMDS broadcast system in Mexico, known as MVS Multivisión and later rebranded MásTV. Multivisión was considered the only true challenger to Cablevisión in the 1990s. Vargas also founded the ''Corporación Mexicana de Restaurantes'' (Mexican Restaurant Corporation or CMR), a company that today owns 132 restaurants including concepts such as ''Los Almendros'' and ''Restaurante del Lago'', as well as franchises of
Chili's Chili's Grill & Bar is an American casual dining restaurant chain. The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International. History Chili's first location, a converted postal statio ...
,
Olive Garden Olive Garden is an American casual dining restaurant chain specializing in Italian-American cuisine. It is a subsidiary of Darden Restaurants, Inc., which is headquartered in Orange County, Florida. As of 2012, Olive Garden restaurants accounted ...
and
Red Lobster Red Lobster Hospitality LLC is an American casual dining restaurant chain headquartered in Orlando, Florida. The company has operations across most of the United States (including Puerto Rico, Guam) and Canada, as well as in China, Ecuador, Hong ...
. The first location of the concept that launched CMR, ''Wings'', was established in a retired North Star DC-4 parked near the
Mexico City International Airport Mexico City International Airport ( es, link=yes, Aeropuerto Internacional de la Ciudad de México, AICM); officially ''Aeropuerto Internacional Benito Juárez'' (Benito Juárez International Airport) is the main international airport serving ...
. Through his life, Vargas served in a variety of industry capacities, including a term as president of the National Chamber of the Radio and Television Industry (CIRT), the national association of broadcasters, as well as seats on the boards of CONCANACO,
Banamex #redirect Grupo Financiero Banamex Grupo Financiero Banamex S.A. de C.V. has its origins and is the owner of the Banco Nacional de México or Citibanamex (formerly Banamex). It is the second-largest bank in Mexico. The Banamex Financial Group wa ...
, the
Universidad Anáhuac The Anahuac University Network is a private universities system grouped and administered by the religious congregation of the Legion of Christ. The network is composed of several universities, some with different names and educational approaches. ...
and '' El Universal'' newspaper.


Retirement and death

In 1996, Vargas retired from MVS and CMR, leaving the businesses in the hands of his children. He died on 28 November 2009 of natural causes, after having suffered from Parkinson's disease since the 1990s;
President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
Felipe Calderón Felipe de Jesús Calderón Hinojosa (; born 18 August 1962) is a Mexican politician who served as the 63rd president of Mexico from 1 December 2006 to 30 November 2012 and Secretary of Energy during the presidency of Vicente Fox between 2003 a ...
issued an official statement lamenting the loss of "a businessman who contributed to the development of the radio industry in Mexico".


References

{{DEFAULTSORT:Vargas Gomez, Joaquin Mexican radio company founders Businesspeople from Mexico City Businesspeople from Nuevo León People from Linares, Nuevo León 1925 births 2009 deaths