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James Pearson Steyer (born 1956) is an American children's advocate, civil rights attorney, professor and author. He founded
Common Sense Media Common Sense Media (CSM) is an organization that reviews and provides ratings for media and technology with the goal of providing information on their suitability for children.
, an organization that "provides education and advocacy to families to promote safe technology and media for children."


Early life and education

Steyer was born in New York City in 1956. His mother, Marnie (née Fahr), was a remedial reading teacher at the Brooklyn House of Detention, and his father, Roy Henry Steyer, was a partner in the New York law firm of Sullivan & Cromwell.New York Times: "Kathryn Taylor Weds T.F. Steyer"
August 17, 1986
His father was
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
and his mother Episcopalian.Ten Mile Lake Organization: "Obituaries 2002 - Marnie Fahr Steyer"
2002
He has two brothers: Hume Steyer and
Tom Steyer Thomas Fahr Steyer (born June 27, 1957) is an American climate investor, businessman, hedge fund manager, philanthropist, environmentalist, and liberal activist. Steyer is the co-founder and co-chair of Galvanize Climate Solutions, founder and ...
. Steyer was highly influenced by his mother, who would sometimes bring him to class as her teaching assistant. In an article in the
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
, Steyer’s college friend, Mike Tollin, said " im’swhole focus on kids comes from his close relationship with his mother…She was the kind of woman who would sit you down, ask you how things were, and you felt like you needed to tell her the truth." Steyer graduated early from Phillips Exeter Academy in
New Hampshire New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec to the nor ...
and worked with his mother teaching remedial reading at a public school in
Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street on the north; Fifth Avenue on the east; and Central Park North on the south. The greater Ha ...
. Steyer later graduated
Phi Beta Kappa The Phi Beta Kappa Society () is the oldest academic honor society in the United States, and the most prestigious, due in part to its long history and academic selectivity. Phi Beta Kappa aims to promote and advocate excellence in the liberal ...
from Stanford University where he was awarded the Lindsey Peters Award for Outstanding Work in American Government. After two years of community development work in Asia, he attended Stanford Law School and graduated in 1983. During law school, Steyer was part of a group that founded the
East Palo Alto East Palo Alto (abbreviated E.P.A.) is a city in San Mateo County, California, United States. As of the 2020 census, the population of East Palo Alto was 30,034. It is situated on the San Francisco Peninsula, roughly halfway between the cities of ...
Community Law Project, a non-profit
legal services In its most general sense, the practice of law involves giving legal advice to clients, drafting legal documents for clients, and representing clients in legal negotiations and court proceedings such as lawsuits, and is applied to the professi ...
center for low-income families in East Palo Alto, California. After Stanford, he became a law clerk for Justice Allen Broussard of the
California Supreme Court The Supreme Court of California is the highest and final court of appeals in the courts of the U.S. state of California. It is headquartered in San Francisco at the Earl Warren Building, but it regularly holds sessions in Los Angeles and Sac ...
. He then served as a civil rights attorney for the NAACP Legal Defense Fund. There, he helped spearhead the Poverty and Justice Program, focused on developing national legal and legislative strategies on behalf of disadvantaged African Americans.


Career

Steyer has been teaching courses as a professor at Stanford University in political science, education,
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life o ...
and civil liberties for 35 years. He has also authored three books: ''The Other Parent: The Inside Story of the Media’s Effect on our Children'' in 2002, which focuses on the effects certain media and government regulators have on children, ''Talking Back to Facebook: The Common Sense Guide to Raising Kids in the Digital Age'' in 2012, and ''Which Side of History: How Technology Is Reshaping Democracy & Our Lives'' in 2021. His former students include New Jersey Senator
Cory Booker Cory Anthony Booker (born April 27, 1969) is an American politician and attorney who has served as the junior United States senator from New Jersey since 2013. A member of the Democratic Party, Booker is the first African-American U.S. se ...
, former National Security Adviser Susan Rice, and
Chelsea Clinton Chelsea Victoria Clinton (born February 27, 1980) is an American writer and global health advocate. She is the only child of former U.S. President Bill Clinton and former U.S. Secretary of State and 2016 presidential candidate Hillary Clinto ...
, who he raved was such a “star student” that he hired her as a teaching assistant and research aide. Steyer founded his first child advocacy venture, Children Now, in 1988. Children Now was one of the main
lobbying In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, which ...
groups that fought for the three-hour-a-week educational children's programming
quota Quota may refer to: Economics * Import quota, a trade restriction on the quantity of goods imported into a country * Market Sharing Quota, an economic system used in Canadian agriculture * Milk quota, a quota on milk production in Europe * Indi ...
which eventually became law. The group also became well known for publishing a “report card” on California’s children. This report card helped to shed light on important statistics. One of the red flags the report card raised was that one-fifth of California children lacked health insurance and only half were immunized. Shortly after starting Children Now, Steyer noticed a serious need for high-quality educational TV programs for kids. In response he started JP Kids in 1996, a for-profit company that produced such shows as ''
The Famous Jett Jackson ''The Famous Jett Jackson'' is a coming-of-age television series for the Disney Channel. The show is about a boy named Jett Jackson ( Lee Thompson Young) who plays a teenage secret agent on a fictional show-within-a-show called ''Silverstone''. ...
'', which aired on the Disney Channel. Steyer served as the company’s Chairman and CEO. Under Steyer’s guidance, the company used various platforms to broadcast more educational and entertaining content. JP Kids also provided an online outlet for teens to share opinions, explore alternative points of views and discuss political and environmental topics. Steyer was awarded Stanford's highest teaching honor, the Walter J. Gores Award for Excellence in Teaching, which is awarded annually to three Stanford professors, in 2010. Stanford students also voted for him to be Class Day speaker during Stanford’s graduation exercises. In 2011, the ''New York Times'' reported that Steyer was helping build the Center for the Next Generation, a nonprofit that aims to influence
public policy Public policy is an institutionalized proposal or a decided set of elements like laws, regulations, guidelines, and actions to solve or address relevant and real-world problems, guided by a conception and often implemented by programs. Public p ...
debates focused on national children’s and
energy In physics, energy (from Ancient Greek: ἐνέργεια, ''enérgeia'', “activity”) is the quantitative property that is transferred to a body or to a physical system, recognizable in the performance of work and in the form of hea ...
issues. When
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
announced in January 2012 that it would be compiling data about users from across its many sites, Steyer was quoted as saying that "Even if the company believes that tracking users across all platforms improves their services, consumers should still have the option to opt out — especially the kids and teens who are avid users of
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
,
Gmail Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clients via the POP and ...
and
Google Search Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
. In 2012, the Department of Education and the F.C.C. recruited Steyer as the chairman of the Leading Education by Advancing Digital (LEAD) Commission, which enhances digital devices and curriculums in schools. Steyer was also a partner with
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
on the Too Small to Fail initiative. In June 2016, Steyer was included on Tech & Learning's 2016 List of the Most Influential People in Edtech. That same year, Steyer launched the Common Sense Kids campaign through Common Sense Media creating "a mass army for kids" by focusing on children's issues in the political field.


Future of Tech Commission

Steyer launched the Future of Tech Commission with former
Massachusetts Governor The governor of the Commonwealth of Massachusetts is the chief executive officer of the government of Massachusetts. The governor is the head of the state cabinet and the commander-in-chief of the commonwealth's military forces. Massachuset ...
Deval Patrick and former Education Secretary Margaret Spellings in April 2021. As co-chairs, this commission will compile solutions for a comprehensive tech policy agenda under President Biden and Congress on topics as privacy, antitrust, digital dequity, and content moderation/platform accountability.


Common Sense Media

Founded in 2003, Steyer’s nonprofit organization,
Common Sense Media Common Sense Media (CSM) is an organization that reviews and provides ratings for media and technology with the goal of providing information on their suitability for children.
, focuses on the effects that media and technology have on young users. Steyer describes the group as “nutritional labeling of media." The leading national media advocacy group is financed by donations from foundations and individuals and fees from media partners. Common Sense Media distributes its content to more than 100 million US homes via partnerships with Comcast, Time Warner Cable, DIRECTV,
NBC Universal The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are ...
,
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
, Best Buy,
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
, Yahoo!, AOL, Huffington Post, Fandango,
Trend Micro is an American-Japanese multinational cyber security software company with global headquarters in Tokyo, Japan and Irving, Texas, United State.Other regional headquarters and R&D centers are located around East Asia, Southeast Asia, Europe, and ...
, Verizon Foundation,
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
, and more. Steyer’s advocacy has reached tens of millions of parents a month in articles, reviews and advice columns. Common Sense Media helps parents and their children to identify content that could be harmful to a younger audience. During a U.S. House of Representatives hearing in December 2021, Steyer claimed that Common Sense Media had 1.2 million registered teacher members. Their education programs focus on digital literacy and citizenship for students & parents and are in use in more than 90,000 schools across the U.S. Common Sense Media played a major role in the passage of the 2005
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
law restricting the sale of violent video games, but was struck down by the Supreme Court. In March 2012 the
feature length A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
documentary ''Bully'' was released into
AMC Theatres AMC Entertainment Holdings, Inc. (d/b/a AMC Theatres, originally an abbreviation for American Multi-Cinema; often referred to simply as AMC and known in some countries as AMC Cinemas or AMC Multi-Cinemas) is an American movie theater chain fou ...
with a "Pause 13+" rating designated by Common Sense Media. The film had previously been rated R by the
MPAA The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, as well as the video streaming service Netflix. Founded in 1922 as the Motion Picture Producers and Distribu ...
. Under the new rating, AMC theaters allowed entrance to viewers under 17 provided they had a signed permission slip.


Privacy

In 2014, Steyer supported California's "Eraser Bill," which lets California children under age 18 remove their postings from social media websites. The same year, Steyer called the passage of California Senate Bill 1177 "a big win for kids". The bill prohibits the sale and disclosure of schools' online student data. The bill also forbids targeted ads based on school information and the creation of student profiles when not used for education purposes. In 2016, Steyer led Common Sense to launch Common Sense Legislative Ratings in an effort to publicize legislative bills that would help children and expose bills that could harm them. Common Sense Media supported the U.S. Department of Commerce's creation of an "online privacy policy", which would include a "Privacy Bill of Rights" and would make clear which types of personal information companies are allowed to keep on clients. Steyer has also called for updates to the
Children's Online Privacy Protection Act The Children's Online Privacy Protection Act of 1998 (COPPA) is a United States federal law, located at (). The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under U.S. juri ...
(COPPA), calling the time of the act's creation "the stone age of digital media" and pointing out the lack of platforms such as Google, YouTube, Facebook and Twitter at the time. In 2018 Steyer wrote in favor of sweeping privacy legislation, similar to the European Union's GDPR (2018), writing in the San Francisco Chronicle: "California families also deserve the right to informed consent when it comes to their personal information." Common Sense and Steyer sponsored the California Consumer Privacy Act of 2018 which guarantees new data privacy rights for the state's consumers, with extra protections for kids under 16. The legislation, AB 375, took effect in 2020. They also endorsed the 2020 California Proposition 24, the Consumer Personal Law and Agency Initiative. Also in 2018 Steyer joined with former Google employee Tristan Harris and Facebook investor Roger McNamee on the "Truth About Tech" campaign. In 2018, Steyer was included in an article by ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' called "The New Tech Avengers", "an unlikely triumvirate of Silicon Valley insiders ..holding the tech industry accountable on privacy and addiction." On 25 September 2020, Steyer was named as one of the 25 members of the "Real Facebook Oversight Board", an independent monitoring group over
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
.


Writing

Steyer is the author of ''The Other Parent: The Inside Story of the Media’s Effect on Our Children''. According to '' Stanford Magazine'', the book "paints a frightening picture of greedy media companies, indifferent government regulators and parents too overwhelmed to pay attention." He has served on numerous non-profit boards including Children Now, the National Parenting Association and the San Francisco Free Clinic. In 2012, Steyer released ''Talking Back to Facebook'', a book that deals with the presence of digital media in the lives of children. The book, with a foreword written by
Chelsea Clinton Chelsea Victoria Clinton (born February 27, 1980) is an American writer and global health advocate. She is the only child of former U.S. President Bill Clinton and former U.S. Secretary of State and 2016 presidential candidate Hillary Clinto ...
, advocates for larger parental involvement in children's technological activities. ''Talking Back to Facebook'' outlines strategies for safeguarding against a potentially dangerous digital world. During a May 2012 segment of
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
's ''
Fresh Air ''Fresh Air'' is an American radio talk show broadcast on National Public Radio stations across the United States since 1985. It is produced by WHYY-FM in Philadelphia, Pennsylvania. The show's host is Terry Gross. , the show was syndicated to ...
'' with
Terry Gross Terry Gross (born February 14, 1951) is an American journalist who is the host and co-executive producer of '' Fresh Air'', an interview-based radio show produced by WHYY-FM in Philadelphia and distributed nationally by NPR. Since joining N ...
, Steyer noted that, "In a world where everything's photographed, where kids are constantly snapping photos on their cellphones and where youthful indiscretion is exactly the same as it's always been, the consequences can be much greater". In 2020, Steyer authored ''Which Side of History: How Technology is Reshaping Democracy and Our Lives''. Bruce Reed, Deputy Chief of Staff to President Joe Biden, co-wrote a chapter pushing for reforms of the Communications Decency Act.
Sacha Baron Cohen Sacha Noam Baron Cohen (born 13 October 1971) is an English actor, comedian, producer, and screenwriter. He is best known for his creation and portrayal of the fictional satirical characters Ali G, Borat Sagdiyev, Brüno Gehard, and Admiral ...
and Michael Bloomberg were also contributors.


Personal life

Steyer lives in the Bay Area with his wife, Elizabeth (née Butler), and their four children: Lily, Kirk, Carly, and Jesse.New York Times: "Breakfast Can Wait. The Day’s First Stop Is Online" By BRAD STONE
August 9, 2009
His wife was Acting Executive Director for ''Legal Services for Children'' in San Francisco, the first not-for-profit law firm in the United States dedicated to providing "comprehensive direct legal advocacy for children" utilizing attorneys and social workers in a combined effort. She now serves as Acting Executive Director of the Athletic Scholars Advancement Program, an independent, nonprofit organization that works to cultivate a college-bound culture by providing access to summer school programs, one-on-one mentoring, individualized academic guidance and college counseling services at public high schools in San Francisco.Athletic Scholars Advancement Program website:"Liz Steyer, Board Member"
retrieved December 28, 2024.
Since 2002, Steyer has donated over $5,300 to Democratic candidates, including $2,300 to Hillary Clinton's 2016 presidential campaign.


References


External links


Stanford's Common Sense MediaJim Steyer on Charlie Rose
{{DEFAULTSORT:Steyer, Jim 1956 births Living people American philanthropists Jewish American philanthropists American chief executives 21st-century American Jews American civil rights lawyers