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Jia Junpeng was an
internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
and catchphrase that became popular on the Internet in China in 2009.


Origins

A post in Chinese titled "Jia Junpeng, your mother is calling you home for dinner" (贾君鹏你妈妈喊你回家吃饭) appeared on the Chinese portal Baidu in the forum for the game World of Warcraft at 10:59 a.m on 16 July 2009. The body of the thread content consisted of only 2 letters, namely RT (), an abbreviation that simply means "as the title (suggests)".China's internet phenomenon: the sudden popularity of 'Jia Junpeng'
(22 July 2009) ''People's Daily''
The poster used the IP address of "222.94.255.***"; his identity and motivation are unknown. Soon, a post authored by 'Jia Junpeng', replied, "I'm not going home for dinner, I'm having dinner at the Internet café. Please tell my mom that." Users later found that this user had registered only three minutes after the initial post. After six hours, it attracted more than 17,000 replies from 400,000 viewers, most of whom were young people. Some forum users who joined in with replies had changed their user names to "Jia Junpeng's dad", "Jia Junpeng's grandpa", "Jia Junpeng's sister", "Jia Junpeng's dog", etc. forming a huge Jia family. Follow-up posts grew exponentially, and became more and more ridiculous and meaningless. Users doctored photos, started cyberhunts, and the rate of replies reached several thousand per second. The page registered in excess of 243,000 replies and 6 million hits by 9 pm the next day. The thread stopped when it became saturated at 1:38 pm on 20 July – the 315,649 comments received translated into 10,421 pages. The ''Los Angeles Times'' declared in September that "the catchphrase has gone viral in recent weeks."


Interpretation, reception and after-effects

According to China Hush website, World of Warcraft had been inaccessible with the host,
NetEase NetEase, Inc. () is a Chinese Internet technology company providing online services centered on content, community, communications, and commerce. The company was founded in 1997 by Ding Lei. NetEase develops and operates online PC and mobile game ...
, claiming it was suffering outages due to a competitor's attack. Five million Chinese WoW players were frustrated and impatient, so "Jia Junpeng, your mom tells you to go home to eat" has been interpreted by WoW players as "Netease hurry up and start the World of Warcraft service".China Internet Phenomenon, "Jia Junpeng (贾君鹏), your mom tells you to go home to eat"
17 July 2009
Some people attribute the popularity of the meme to the childhood memories it arouses. However, some are also of the opinion that such a deep analysis is unwarranted, since they consider the "Jia Junpeng Phenomenon" to be merely kuso culture from internet. A ''China Daily'' editorial called it "a demonstration of collective boredom."Pierson, David (5 September 2009)
China's favorite Internet craze: 'Jia Junpeng, your mom is calling you to come home and eat.'
''Los Angeles Times''
According to one analyst, the newly popular internet phenomenon reflects some characteristics of popular culture such as anti-intellectualism, an unwillingness to care about something's original value, confusion, a willingness to follow the crowd, decadence, and immaturity.Zhang Xu (21 July 2009)
Jia Junpeng -- A China Internet Phenomenon
CRIENGLISH.com
"Jia Junpeng, Your Mom Wants You To Go Home To Eat!"
- chinaSMACK
Hu Jiqing, associate professor from the College of Journalism and Communications at Nanjing University, said the unprecedented popularity of the post may be easily explained because the common saying "Your mother is calling you home for dinner," resonates – as young people addicted to Internet games often feel guilty about their families – and causes people to reflect. The meme has sparked various
Photoshop contest A Photoshop contest, or sometimes Photoshop battle (often abbreviated to PS Battle), is an online game, in which a website or user of an Internet forum will post a starting image — usually a photograph — and ask others to manipulate the image ...
s throughout internet forums, where the catchphrase is often
photoshopped Photograph manipulation involves the transformation or alteration of a photograph using various methods and techniques to achieve desired results. Some photograph manipulations are considered to be skillful artwork, while others are conside ...
into various places, such as banners, signs in public places, or as a caption to a humorous image. Jia Junpeng's popularity is indicated by its use on T-shirts, blogs and in song. The expression has also been used by human rights activists to demand the release of a jailed legal scholar. Businesses have also sought to capitalise by using the meme: car dealer in Sichuan created a banner that read: "Jia Junpeng, your mom is calling you to drive home a
Roewe 550 The Roewe 550 is a compact car that is produced by Roewe in China, and was launched at the 2008 Beijing Motor Show. The 550 was reported to be derived from the MG Rover RDX60 project (itself based on the platform of the Rover 75) which was under ...
." One restaurant sign was spotted with the slogan: "Jia Junpeng, your mom is calling you to eat Yanjing Hotpot!"


See also

* List of internet phenomena * Internet in the People's Republic of China * Very erotic very violent * Baidu 10 Mythical Creatures


References

{{reflist


External links


贾君鹏你妈妈喊你回家吃饭 Actual Baidu threadJia Junpeng: A Common Boy Known by the Entire China Internet in 6 Hours
* ttps://web.archive.org/web/20090722095329/http://www.shxb.net/html/20090719/20090719_180141.shtml 贾君鹏回家吃饭出现国际版br>网易关服网民无限寂寞 "吃饭"水贴充当引爆火线
* ttp://news.sina.com.cn/s/2009-07-18/020518245297.shtml "贾君鹏"蹿红网络背后:网民们自称很寂寞br>"妈妈喊你回家吃饭"背后的孤寂
Internet memes introduced in 2009 Chinese Internet slang Baidu Tieba