JetMagic was an

Irish Irish may refer to: Common meanings * Someone or something of, from, or related to: ** Ireland, an island situated off the north-western coast of continental Europe ***Éire, Irish language name for the isle ** Northern Ireland, a constituent unit ...

airline that operated between 2003 and 2004. It offered high-service flights aimed at business travelers, but at only a slight premium above the economy class rates. The average fares started at €75 and grew up to €250 based on demand. JetMagic sold itself on high quality and extra touches, like offering a free newspaper to all passengers, free catering, ice cream, etc. JetMagic operated a fleet of 2

Embraer 145 The Embraer ERJ family (for Embraer Regional Jet, model names EMB-135, EMB-140 and EMB-145) are regional jets designed and produced by the Brazilian aerospace company Embraer. The family includes the ERJ135 (37 passengers), ERJ140 (44 passenger ...

aircraft and 1 Embraer 135 aircraft on it services to

Belfast Belfast ( , ; from ga, Béal Feirste , meaning 'mouth of the sand-bank ford') is the capital and largest city of Northern Ireland, standing on the banks of the River Lagan on the east coast. It is the 12th-largest city in the United Kingdo ...

Edinburgh Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...

and London City. After an initial period with poor load factors, JetMagic increased its market share and offered routes that no other airline offered at the time. The airline operated a mixture of business and leisure routes from

Cork Airport Cork Airport ( ga, Aerfort Chorcaí, ) is the second-largest of the three principal international airports in Ireland, after Dublin and ahead of Shannon. It is located in Cork City, south of the city centre in an area known as Farmers Cross ...

The airline offered a schedule oriented toward business travellers on a number of routes, including a double daily service to

Brussels Airport Brussels Airport, nl, Luchthaven Brussel, vls, Vliegpling Brussel, german: Flughafen Brüssel is an international airport northeast of Brussels, the capital of Belgium. In 2019, more than 26 million passengers arrived or departed at Bruss ...

on weekdays, with an additional Sunday evening service. A service to

Belfast City Airport George Best Belfast City Airport is a single-runway airport in Belfast, Northern Ireland. Situated in County Down, it is adjacent to the Port of Belfast and is from Belfast City Centre. It shares the site with the Spirit AeroSystems (form ...

was also operated double daily on weekdays, with an additional Saturday morning service. The most frequent service was to London City Airport, which was served three times daily on weekdays, with an additional Saturday morning and Sunday evening service, partly owing to weekend restrictions at London City Airport. However, the airline had to lease in alternate aircraft types in its first few months as the Embraer 135 was not yet certified for London City Airport operations. Additional services to

Liverpool Airport Liverpool John Lennon Airport is an international airport in Liverpool, England, on the estuary of the River Mersey south-east of Liverpool city centre. Scheduled domestic, European, North African and Middle Eastern services are operated fr ...

and

Edinburgh Airport Edinburgh Airport is an airport located in the Ingliston area of Edinburgh, Scotland. It was the busiest airport in Scotland in 2019, handling over 14.7 million passengers. It was also the sixth-busiest airport in the United Kingdom by t ...

were later added. JetMagic also operated several leisure routes, including

Alicante Alicante ( ca-valencia, Alacant) is a city and municipality in the Valencian Community, Spain. It is the capital of the province of Alicante and a historic Mediterranean port. The population of the city was 337,482 , the second-largest in t ...

Nice Nice ( , ; Niçard: , classical norm, or , nonstandard, ; it, Nizza ; lij, Nissa; grc, Νίκαια; la, Nicaea) is the prefecture of the Alpes-Maritimes department in France. The Nice agglomeration extends far beyond the administrative c ...

and

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

as well as

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

and

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

, all of which were subsequently operated by Aer Lingus when JetMagic went out of business. Only

and

remain in operation today. All of these services were operated either two or three times weekly during JetMagic's operation. The airline also operated shorter leisure routes, 3 times weekly to Jersey and Nantes from 24 May 2003 until 17 August. It was noted that during its first summer that the sun routes were performing very well with 90% load factors in some cases to Nice, Alicante and Barcelona. JetMagic unexpectedly ceased operations 28 January 2004, after one of its planes was impounded by

Aer Rianta DAA (styled "daa"), previously Dublin Airport Authority, is a commercial semi-state airport company in Ireland. The company owns and operates Dublin Airport and Cork Airport. Its other subsidiaries include the travel retail business Aer Rianta ...

for failure to pay landing fees. The airline indefinitely suspended operations, and many passengers were left

out-of-pocket An out-of-pocket expense (or out-of-pocket cost, OOP) is the direct payment of money that may or may not be later reimbursed from a third-party source. For example, when operating a vehicle, gasoline, parking fees and tolls are considered out-of ...

for the cost of their tickets. Indeed, JetMagic had still been accepting bookings up until around 30 minutes before the news of its folding broke. After the demise of JetMagic, the services to

were taken up and subsequently cancelled by

Aer Arann Stobart Air, legally incorporated as ''Stobart Air Unlimited Company'', was an Irish regional airline headquartered in Dublin. It operated scheduled services under the brands Aer Lingus Regional, BA CityFlyer and KLM Cityhopper on behalf of the ...

. The service to

being operated by Ryanair and the route to

being operated by

under the Aer Lingus regional franchise. JetMagic's customer service desk at

remained unoccupied since then, and is absent from the new terminal.

References

JetMagic collapses due to financial difficulties
{{Portal bar, Ireland, Companies, Aviation Defunct airlines of the Republic of Ireland Airlines established in 2003 Airlines disestablished in 2004 Irish companies established in 2003 2004 disestablishments in Ireland