Jessica Butcher
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Jessica Butcher is the co-founder of
Blippar Blippar, which was one of the UK's first tech unicorns, specialises in augmented reality (AR) content creation and publishing to smartphones and the web. Blippar's product offerings include in-house bespoke AR content creation, with a focus o ...
and
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
video platform Tick. In 2012, she was listed as '' Fortune'' "10 Most Powerful Women Entrepreneurs", and one of the BBC's 100 Women in 2014. She was one of four new Equality and Human Rights Commission (EHRC) board commissioners appointed in November 2020. She is the daughter of late Conservative MP for Coventry South West, John Butcher.


Views on feminism and gender pay gap

Butcher has described herself as an "old-school feminist" who is critical of
modern feminism Feminism is a range of socio-political movements and ideology, ideologies that aim to define and establish the political, economic, personal, and social gender equality, equality of the sexes. Feminism incorporates the position that socie ...
. In a
TEDx talk TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Sau ...
in 2018 called "Is modern feminism starting to undermine itself?" Butcher said: "Feminism, like other forms of identity politics, has become obsessed with female victimhood. Whereas it once used to be about the portrayal of women as mature, equal partners in society, it now seems more to be about girl power – and yet it disempowers, assumes that we're weak and defenceless, like children." She added: "Working-class girls have been deprived of jobs that they love such as
Page 3 Page 3, or Page Three, was a British newspaper convention of publishing a large image of a topless female glamour model (known as a Page 3 girl) on the third page of mainstream red-top tabloids. '' The Sun'' introduced the feature, publishi ...
girls and ormula Onegrid girls because other women disapprove of them. What happened to ' my body, my choice'?" She has argued that feminists have a
victim mentality Victim mentality is an acquired personality trait in which a person tends to recognize or consider themselves a victim of the negative actions of others, and to behave as if this were the case in the face of contrary evidence of such circumstances ...
and seek to find discrimination where none exists, and that where gender discrimination "the most productive reaction to ender discriminationis not wounded insecurity ... ut totake the onus to circumvent the situation in some way", adding: "It should be about resilience, and I feel that the narrative of discrimination and victimhood undermines both that confidence and that resilience and also the individual onus to take ownership of how you put yourself forward, and to mould yourself, change yourself to the circumstances as required." She also criticised the MeToo movement, arguing that ruined the careers of men indiscriminately; "some possibly justly, but without any due process, no innocence until proven guilty". Butcher is a critic of narratives around the gender pay gap; in a 2018
CityAM ''City A.M.'' is a free business-focused newspaper distributed in and around London, England, with an accompanying website. Its certified distribution was 85,738 copies a day in February 2020, according to statistics compiled by the ABC, and h ...
article she wrote that "these disparities are hugely affected by a potential positive: female choice". In her TEDx talk, she said "the pay gap is negligible". This was criticised by Sian Elliott, policy officer at the
Trades Union Congress The Trades Union Congress (TUC) is a national trade union centre, a federation of trade unions in England and Wales, representing the majority of trade unions. There are 48 affiliated unions, with a total of about 5.5 million members. Frances ...
, who said: "Women's choices are constrained when it comes to work because of the unequal division of care between men and women, and that women have very little choice but to go into part-time work because of the lack of flexible quality jobs, and a lack of affordable flexible childcare. ... It is a necessity that many women have to go into part-time work because they need to be able to balance work and care."


EHRC role

She is currently one of four Equality and Human Rights Commission (EHRC) board commissioners appointed by
Liz Truss Mary Elizabeth Truss (born 26 July 1975) is a British politician who briefly served as Prime Minister of the United Kingdom and Leader of the Conservative Party from September to October 2022. On her fiftieth day in office, she stepped down ...
,
Minister for Women and Equalities The minister for women and equalities is a ministerial position in the United Kingdom which leads the Government Equalities Office. This is an independent department within the wider Cabinet Office that has responsibility for addressing all fo ...
, whose job it is to enforce the
Equality Act 2010 The Equality Act 2010 is an Act of Parliament of the United Kingdom passed during the Brown ministry with the primary purpose of consolidating, updating and supplementing the numerous prior Acts and Regulations, that formed the basis of anti-d ...
, and in doing so reduce inequalities, prejudice and discrimination. The EHRC periodically intervenes in legal action against discrimination, including a case where a job offer was withdrawn because the woman was pregnant. Butcher's views on feminism and the gender pay gap have been criticised as incompatible with her EHRC role; the pay gap is a major focus for the EHRC, which takes legal action against employers that fail to report gender pay gaps for their workforces. Her appointment was criticised by Sam Smethers, (then) chief executive of the
Fawcett Society The Fawcett Society is a membership charity in the United Kingdom which campaigns for women's rights. The organisation dates back to 1866, when Millicent Garrett Fawcett dedicated her life to the peaceful campaign for women's suffrage. Original ...
, and British historian Kate Williams. However, figures such as
fathers' rights The fathers' rights movement is a social movement whose members are primarily interested in issues related to family law, including child custody and child support, that affect fathers and their children. Many of its members are fathers who desi ...
group
Fathers4Justice Fathers 4 Justice (or F4J) is a fathers’ rights organisation in the United Kingdom. Founded in 2001, the group aims to gain public and parliamentary support for changes in UK legislation on fathers' rights, mainly using stunts and protest ...
and Brexit activist
Darren Grimes Darren Grimes (born 22 July 1993) is a British right-wing political commentator and activist. A Liberal Democrat activist before dropping out of university, he then worked for a number of Brexit campaigns. He set up the website Reasoned in May ...
have supported her appointment to the role.


References

{{DEFAULTSORT:Butcher, Jessica Living people Women in the United Kingdom Members of the Order of the British Empire Year of birth missing (living people)