Jesse Jackson 1984 Presidential Campaign
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In 1984, Jesse Jackson became the second African American (after
Shirley Chisholm Shirley Anita Chisholm ( ; ; November 30, 1924 – January 1, 2005) was an American politician who, in 1968, became the first black woman to be elected to the United States Congress. Chisholm represented New York's 12th congressional distr ...
) to mount a nationwide campaign for
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
, running as a
Democrat Democrat, Democrats, or Democratic may refer to: Politics *A proponent of democracy, or democratic government; a form of government involving rule by the people. *A member of a Democratic Party: **Democratic Party (United States) (D) **Democratic ...
. In the primaries, Jackson, who had been written off by pundits as a fringe candidate with little chance at winning the nomination, surprised many when he took third place overall, behind Senator Gary Hart and former
Vice President A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...
Walter Mondale Walter Frederick "Fritz" Mondale (January 5, 1928 – April 19, 2021) was an American lawyer and politician who served as the 42nd vice president of the United States from 1977 to 1981 under President Jimmy Carter. A U.S. senator from Minnesota ...
, who eventually won the nomination. Jackson garnered 3,282,431 primary votes, or 18.2 percent of the total, in 1984. He won five primaries and caucuses: Louisiana, the District of Columbia, South Carolina, Virginia, and one of two separate contests in Mississippi. He thus became the first African-American candidate to win any major-party state primary or caucus. As he had gained 21 percent of the popular vote but only eight percent of delegates, Jackson afterwards complained that he had been handicapped by party rules. While Mondale (in the words of his aides) was determined to establish a precedent with his vice presidential candidate by picking a woman or visible minority, Jackson criticized the screening process as a "p.r. parade of personalities". He also mocked Mondale, saying that
Hubert Humphrey Hubert Horatio Humphrey Jr. (May 27, 1911 – January 13, 1978) was an American pharmacist and politician who served as the 38th vice president of the United States from 1965 to 1969. He twice served in the United States Senate, representing Mi ...
was the "last significant politician out of the St. Paul–Minneapolis" area.Thomas, Evan. "Trying to Win the Peace"
''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
'', July 2, 1984


Campaign platform

In both races, Jackson ran on what many considered to be a very
liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...
platform. Declaring that he wanted to create a "Rainbow Coalition" of various minority groups, including
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
s,
Hispanic The term ''Hispanic'' ( es, hispano) refers to people, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to viceroyalties forme ...
s,
Arab-American Arab Americans ( ar, عَرَبٌ أَمْرِيكِا or ) are Americans of Arab ancestry. Arab Americans trace ancestry to any of the various waves of immigrants of the countries comprising the Arab World. According to the Arab American Ins ...
s, Asian Americans, Native Americans, family farmers, the poor and
working class The working class (or labouring class) comprises those engaged in manual-labour occupations or industrial work, who are remunerated via waged or salaried contracts. Working-class occupations (see also " Designation of workers by collar colo ...
, and
homosexuals Homosexuality is romantic attraction, sexual attraction, or sexual behavior between members of the same sex or gender. As a sexual orientation, homosexuality is "an enduring pattern of emotional, romantic, and/or sexual attractions" to pe ...
, as well as
white White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White o ...
progressives Progressivism holds that it is possible to improve human societies through political action. As a political movement, progressivism seeks to advance the human condition through social reform based on purported advancements in science, techno ...
who fit into none of those categories, Jackson ran on a platform that included: *creating a
Works Progress Administration The Works Progress Administration (WPA; renamed in 1939 as the Work Projects Administration) was an American New Deal agency that employed millions of jobseekers (mostly men who were not formally educated) to carry out public works projects, i ...
-style program to rebuild America's infrastructure and provide jobs to all Americans, *reprioritizing the
War on Drugs The war on drugs is a global campaign, led by the United States federal government, of drug prohibition, military aid, and military intervention, with the aim of reducing the illegal drug trade in the United States.Cockburn and St. Clair, 1 ...
to focus less on
mandatory minimum sentences Mandatory sentencing requires that offenders serve a predefined term for certain crimes, commonly serious and violent offenses. Judges are bound by law; these sentences are produced through the legislature, not the judicial system. They are inst ...
for drug users (which he views as racially biased) and more on harsher punishments for
money-laundering Money laundering is the process of concealing the origin of money, obtained from illicit activities such as drug trafficking, corruption, embezzlement or gambling, by converting it into a legitimate source. It is a crime in many jurisdictions ...
banker A bank is a financial institution that accepts deposits from the public and creates a demand deposit while simultaneously making loans. Lending activities can be directly performed by the bank or indirectly through capital markets. Becaus ...
s and others who are part of the "supply" end of " supply and demand" *reversing
Reaganomics Reaganomics (; a portmanteau of ''Reagan'' and ''economics'' attributed to Paul Harvey), or Reaganism, refers to the neoliberal economic policies promoted by U.S. President Ronald Reagan during the 1980s. These policies are commonly associat ...
-inspired
tax cuts A tax cut represents a decrease in the amount of money taken from taxpayers to go towards government revenue. Tax cuts decrease the revenue of the government and increase the disposable income of taxpayers. Tax cuts usually refer to reductions in ...
for the richest ten percent of Americans and using the money to finance
social welfare Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifical ...
programs *cutting the budget of the
Department of Defense Department of Defence or Department of Defense may refer to: Current departments of defence * Department of Defence (Australia) * Department of National Defence (Canada) * Department of Defence (Ireland) * Department of National Defense (Philipp ...
by as much as fifteen percent over the course of his administration *declaring
Apartheid Apartheid (, especially South African English: , ; , "aparthood") was a system of institutionalised racial segregation that existed in South Africa and South West Africa (now Namibia) from 1948 to the early 1990s. Apartheid was ...
-era
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...
to be a rogue nation *instituting an immediate
nuclear freeze The Nuclear Freeze campaign was a mass movement in the United States during the 1980s to secure an agreement between the U.S. and Soviet governments to halt the testing, production, and deployment of nuclear weapons. Background The idea of simply ...
and beginning
disarmament Disarmament is the act of reducing, limiting, or abolishing weapons. Disarmament generally refers to a country's military or specific type of weaponry. Disarmament is often taken to mean total elimination of weapons of mass destruction, such as ...
negotiations with the
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, ...
*giving reparations to descendants of black slaves *supporting family farmers by reviving many of
FDR Franklin Delano Roosevelt (; ; January 30, 1882April 12, 1945), often referred to by his initials FDR, was an American politician and attorney who served as the 32nd president of the United States from 1933 until his death in 1945. As the ...
's New Deal-era farm programs *creating a single-payer system of
universal health care Universal health care (also called universal health coverage, universal coverage, or universal care) is a health care system in which all residents of a particular country or region are assured access to health care. It is generally organized ar ...
*ratifying the Equal Rights Amendment *increasing federal funding for lower-level public education and providing free
community college A community college is a type of educational institution. The term can have different meanings in different countries: many community colleges have an "open enrollment" for students who have graduated from high school (also known as senior se ...
to all *applying stricter enforcement of the
Voting Rights Act The Voting Rights Act of 1965 is a landmark piece of federal legislation in the United States that prohibits racial discrimination in voting. It was signed into law by President Lyndon B. Johnson during the height of the civil rights movement ...
and *supporting the formation of a
Palestinian state Palestine ( ar, فلسطين, Filasṭīn), officially the State of Palestine ( ar, دولة فلسطين, Dawlat Filasṭīn, label=none), is a state located in Western Asia. Officially governed by the Palestine Liberation Organization ( ...
. With the exception of a resolution to implement sanctions against South Africa for its apartheid policies, none of these positions made it into the party's platform in either 1984 or 1988.


Legacy

In 1984, a young
Conrad Tillard Conrad Bennette Tillard (born September 15, 1964) is an American Baptist minister, radio host, activist, politician, and author. Tillard was in his early years a prominent minister of the black nationalist organization the Nation of Islam (NOI) ...
worked as a coordinator of the presidential campaign, first in Philadelphia and then at Jackson's national headquarters in Washington, D.C. Years later Tillard said: "I became discouraged and almost bitter against the political process, because I felt that he was disrespected, but that was in my immaturity." Jackson campaigned again in
1988 File:1988 Events Collage.png, From left, clockwise: The oil platform Piper Alpha explodes and collapses in the North Sea, killing 165 workers; The USS Vincennes (CG-49) mistakenly shoots down Iran Air Flight 655; Australia celebrates its Bicenten ...
when he more than doubled his results.


References


Further reading

* {{Refend


External links


Race summary in Ourcampaigns.com
1984 United States presidential campaigns Democratic Party (United States) presidential campaigns 1984 presidential campaign