Gerald Baldwin is an American businessman. He and two other entrepreneurs,

Gordon Bowker Gordon Bowker is an American entrepreneur. He began as a writer and went on to co-found Starbucks with Jerry Baldwin and Zev Siegl. He was later a co-owner of Peet's Coffee & Tea and Redhook Ale Brewery. Biography Following the death of his ...

and

Zev Siegl Zev Siegl (December 28, 1942) is an American keynote speaker and presenter. He co-founded Starbucks, with Gordon Bowker and Jerry Baldwin, in 1971, and served as a director of the company during its first decade. Early life Zev Siegl was born ...

, founded

Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...

in Seattle, in 1971. He is a

Sonoma Valley Sonoma Valley is a valley located in southeastern Sonoma County, California, in the North Bay region of the San Francisco Bay Area. Known as the birthplace of the California wine industry, the valley is home to some of the earliest vineyards a ...

vintner A winemaker or vintner is a person engaged in winemaking. They are generally employed by wineries or wine companies, where their work includes: *Cooperating with viticulturists *Monitoring the maturity of grapes to ensure their quality and to dete ...

, and co-founder of J. Baldwin Wines.

Career

Jerry Baldwin learned the

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. S ...

trade from

Alfred Peet Alfred H. Peet (March 10, 1920 – August 29, 2007) was a Dutch-American entrepreneur and the founder of Peet's Coffee & Tea in Berkeley, California, in 1966. Peet is widely credited with starting the specialty coffee revolution in the US. Am ...

, whose store

Peet's Coffee And Tea Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company via JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to its darker roasted ...

, was the inspiration for Starbucks. Starbucks purchased roasted coffee beans from Peet's during its first year of operation. Baldwin has recalled Peet as being a "very generous" mentor. In 1984, when Peet's was offered for sale, Baldwin led a group of investors, including Bowker, to purchase the company. In 1987, he sold his interests in Starbucks. Baldwin was chairman of Peet's until 2001 when Peet's went public, and he became a director of the company. Baldwin served as director and founding chairman of the Technical Standards Committee of the

Specialty Coffee Association of America The Specialty Coffee Association of America (SCAA), founded in 1982, was a non-profit trade organization for the specialty coffee industry. With members located in more than 40 countries, SCAA represented different segments of the specialty coffee ...

; president of Association Scientifique International du Cafe (ASIC); and chairman of the Coffee Quality Institute. He was honored with a Lifetime Achievement Award by

. He is a director of

TechnoServe TechnoServe is an international nonprofit that promotes business solutions to poverty in the developing world by linking people to information, capital and markets. It is a registered 501(c)(3) based in Washington, D.C., with over 1,540 empl ...

, an NGO working in Latin America and Africa. In 2000, he and his wife,

photographer A photographer (the Greek language, Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs. Duties and types of photographe ...

Jane Baldwin, established J. Baldwin Wines, a

zinfandel Zinfandel (also known as Primitivo) is a variety of black-skinned wine grape. The variety is grown in over 10 percent of California vineyards. DNA analysis has revealed that it is genetically equivalent to the Croatian grapes Crljenak Kaštel ...

and

petite sirah Durif is a variety of red wine grape primarily grown in Australia, California, France, and Israel. Since the end of the 20th century, wineries located in Washington's Yakima River Valley, Maryland, Arizona, Texas, West Virginia, Chile, Mexico ...

grower and producer located in Sonoma Valley, California. Jerry Baldwin's

net worth Net worth is the value of all the non-financial and financial assets owned by an individual or institution minus the value of all its outstanding liabilities. Since financial assets minus outstanding liabilities equal net financial assets, net ...

was estimated to be $2.4 billion in 2018.Jerry Baldwin Net Worth
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References

{{DEFAULTSORT:Baldwin, Jerry Year of birth missing (living people) Living people Starbucks people Businesspeople in coffee Businesspeople from San Francisco University of San Francisco alumni American winemakers American food company founders American chairpersons of corporations Directors of Starbucks