Jeremiah Weed is a brand of

bourbon whiskey Bourbon () is a type of barrel-aged American whiskey made primarily from corn. The name derives from the French Bourbon dynasty, although the precise source of inspiration is uncertain; contenders include Bourbon County in Kentucky and Bourbo ...

-based products. The Jeremiah Weed brand is owned and marketed by

Diageo Diageo plc () is a Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweich ...

Range

Their offerings include a 90 proof

blended whiskey A blended whiskey (or blended whisky) is the product of blending different types of whiskeys and sometimes also neutral grain spirits, colorings, and flavorings. It is generally the product of mixing one or more higher-quality straight or single ...

distilled in

Kentucky Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virginia to ...

, and a bourbon-based 100-proof

liqueur A liqueur (; ; ) is an alcoholic drink composed of spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-aged beyond ...

manufactured in

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...

. In 2011, Jeremiah Weed entered the flavored malt beverages market with five blends, three marketed in the

U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and two in the UK. The U.S.-market blends are 5.8%

ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

, and the UK-market blends are 4.0% ABV. In 2009, Jeremiah Weed introduced a blend of flavored vodka, Southern Style Sweet Tea, followed in 2010 by a lemonade blend called Half and Half. 2011 saw the introduction of three flavored malt beverages (a category sometimes referred to as

alcopop An alcopop (or cooler, spirit cooler n South African English">South_African_English.html" ;"title="n South African English">n South African English or malternative n American English is any of certain flavored alcoholic beverages with relati ...

) — Lightning Lemonade, Roadhouse Tea, and Spiked Cola. Also in 2011, Jeremiah Weed launched two Brews into the UK: Jeremiah Weed Sour Mash Brew which has a bourbon taste and Jeremiah Weed Root Brew which has a ginger taste.

Promotion

Gary Jules Gary Jules Aguirre Jr. (born March 19, 1969) is an American singer-songwriter, one-hit wonder, known primarily for his cover version of the Tears for Fears song "Mad World#Michael Andrews and Gary Jules version, Mad World", which he recorded wi ...

produced a song titled "Jeremiah Weed" in 1998. The brand was also promoted by the folk rock band

Dos Gringos Dos Gringos is a rock band formed by two US Air Force F-16 pilots, Chris "Snooze" Kurek and Rob "Trip" Raymond in 2001. The group has put out four albums about their experiences as fighter pilots and military life. The band is popular in the Ai ...

in their 2003 song, "Jeremiah Weed" in which the product's stance as a favorite of

United States Air Force The United States Air Force (USAF) is the air service branch of the United States Armed Forces, and is one of the eight uniformed services of the United States. Originally created on 1 August 1907, as a part of the United States Army Signal ...

fighter pilots is heavily referenced, as both of the singers are veteran

F-16 Fighting Falcon The General Dynamics F-16 Fighting Falcon is a single-engine multirole fighter aircraft originally developed by General Dynamics for the United States Air Force (USAF). Designed as an air superiority day fighter, it evolved into a successful ...

pilots. Ohio folk singer Eric Nassau also performed a song with the same title in 2008.YouTube.com [https://ericnassauandfriends.bandcamp.com Eric Nassau]: Jeremiah Weed
/ref> Jeremiah Weed was promoted extensively by

The Adam Carolla Podcast ''The Adam Carolla Show'' (formerly ''The Adam Carolla Podcast'') is a comedy podcast hosted by comedian and radio-television personality Adam Carolla. Its first episode went online on February 23, 2009. The show is the flagship program of Car ...

. American Southern rock band

ZZ Top ZZ Top is an American rock band formed in 1969 in Houston, Texas. For 51 years, they comprised vocalist-guitarist Billy Gibbons, drummer Frank Beard and vocalist-bassist Dusty Hill, until Hill's death in 2021. ZZ Top developed a signature sound ...

is also a current promoter of the brand, as shown in a video on Jeremiah Weed's YouTube page. In 2012, Jeremiah Weed released its first TV commercial, "Alligator" exclusively in the United Kingdom. It was directed by

The General Assembly (directors) The General Assembly were a music video and commercial directing duo based in Los Angeles, CA. They directed music videos for such artists as A.C. Newman, Grum, The Wombats, Totally Enormous Extinct Dinosaurs, Jason Lytle, Fruit Bats (band) and ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. The spot features a real 7-foot alligator. In 2013, Diageo changed the advertising of Jeremiah Weed in the UK, including the Alligator advert to describe the product as a

cider Cider ( ) is an alcoholic beverage made from the fermented juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and the Republic of Ireland. The UK has the world's highest per capita consumption, ...

References

External links

* {{Official website, http://www.jeremiahweed.com, Jeremiah Weed official website
Check-Six.com - The True Story of 'Jeremiah Weed'

Fighter Pilots that sing about Jeremiah Weed
Whiskies of the United States