Jeongja-dong (정자동) is a neighbourhood in the

Bundang-gu Bundang-gu is the largest and most populous district ('' gu'') of Seongnam, a major city in the Seoul Capital Area, South Korea. Bundang-gu is one of South Korea's wealthiest and highest developed areas, being the nation's first and largest comple ...

district of

Seongnam Seongnam () is the fourth largest city in South Korea's Gyeonggi Province after Suwon and the 10th largest city in the country. Its population is approximately one million. Seongnam is a satellite city of Seoul. It is largely a residential cit ...

Gyeonggi-do Gyeonggi-do (, ) is the most populous province in South Korea. Its name, ''Gyeonggi'', means "京 (the capital) and 畿 (the surrounding area)". Thus, ''Gyeonggi-do'' can be translated as "Seoul and the surrounding areas of Seoul". Seoul, the na ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

. It is a very wealthy and relatively new neighbourhood, particularly on the western bank of the

Tancheon Tancheon, a tributary of Seoul's Han River, is a stream beginning in the city of Yongin in Gyeonggi-do and flowing through Seongnam and then between the districts of Songpa-gu and Gangnam-gu in Seoul before entering flowing into the Han River. ...

. As recently as 2004, a view of this portion of Jeongja from the northern neighbouring Sunae-dong revealed primarily cranes and buildings under construction. By 2006, most of this construction was completed and several upscale businesses and affluent citizens had moved into the neighbourhood. The plaza between the Paragon apartments, I-Park apartments, and Santeview Apartments is particularly known for its Western-style cafes, and has been used for the filming of both television commercials, dramas, and magazine advertisements. Other residential flats include Adena Palace, Adena Luce, Parkview, Pavilion and Time Bridge. Head office of

Naver Corporation The Naver Corporation is a South Korean internet conglomerate headquartered in Seongnam that operates the search engine Naver. Naver established itself as an early pioneer in the use of user-generated content through the creation of the onlin ...

and

Korea Telecom KT Corporation ( Hangul: 주식회사 케이티), formerly Korea Telecom, is a South Korean telecommunications company. KT is the second-largest wireless carrier in South Korea, with 16.493 million subscribers as of Q4 2017. The formerly full ...

and Bundang Police Station are also situated in Jeongja-dong.

References

Bundang Neighbourhoods in South Korea {{SouthKorea-geo-stub