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Jelmoli is a
In 1952, management was reorganized to begin building a chain of stores, which opened the first store in 1954 in Oerlikon, followed by at least 50 more Jelmoli department stores throughout Switzerland. In 1963, Romandie Jelmoli expanded through the acquisition of stores in Lausanne and Au Grand Passage Geneva. In 1968, a second store in Lausanne (Sébeillon) was completed.
The diversification of the department store group began in 1972 with the construction of Jelmoli Travel, the Molino restaurant chain, and Terlinden-Jelmoli dry cleaners. Jelmoli Group reached its zenith in 1988 at 231 locations, 5200 employees and a gross revenue of 1471 million Swiss Francs.
In the 1990s, sales and profits were steadily declining in all department stores industry wide, part of a Swiss consumer spending change. As a result, in 1995–1996, Jelmoli pulled back significantly from the department store business, closing all stores except the glass palace in Zürich. Thus, the distribution centers were unnecessary, and the majority of the Jelmoli shipping was sold. Since 1997, Jelmoli brands itself as a shop-within-a-shop gallery under the slogan "The House of Brands".
department store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
in Zürich
Zürich () is the list of cities in Switzerland, largest city in Switzerland and the capital of the canton of Zürich. It is located in north-central Switzerland, at the northwestern tip of Lake Zürich. As of January 2020, the municipality has 43 ...
, Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
. It is one of the oldest and best known in the world. It introduced features such as no-haggle pricing and a mail order catalog. It is located along the famous Bahnhofstrasse
Bahnhofstrasse is Zürich's main downtown street and one of the world's most expensive and exclusive shopping avenues. In 2011, a study named the ''Bahnhofstrasse'' the most expensive street for retail property in Europe, and the third most expens ...
in Zürich.
History
The original store was founded in 1833 by Johann Peter Jelmoli Ciolina as a fashion shop. The original property was in theSchipfe Schipfe is a residential district in Zürich, Switzerland, located on the eastern slope of the Lindenhof, one of the oldest parts of the Helvetii Oppidum Zürich-Lindenhof, by the river Limmat. Historians and the '' Weinplatz'' suggest that the ...
, Zürich's oldest continually inhabited district, on the river Limmat.
The store opened with the new concept of ''fixed price
A fixed price is a price set for a good or a service that is not subject to bargaining. The price may be fixed because the seller has set it, or because the price is regulated by the authorities under price controls.
Bargaining is very commo ...
s'' where prices were posted and no price negotiation was expected.
Thanks to immediate success, expansion began in earnest in the mid-1880s by Jelmoli's descendants. The company founded in 1896 became a limited company (SA Jelmoli department stores in 1899) to raise capital for the construction of a new department store. The shipping business began in 1897 with the first mail order catalog as a retail store with shipping.
The new store was designed as a ''glass palace'' after Parisian department stores and became the new headquarters of Jelmoli. The building was completed in 1898 at the site of the former silk farms with 72 employees.
Gradually, and with major expansions in 1931–1938, 1947, and 1958–1961, grew into a glass palace with a closed courtyard. Due to the construction history, the exterior style differs significantly on two faces. Razing of adjacent properties (stone mill, vehicle fuel station) led to construction of the store's car park, and created new commercial space where, among other businesses, the Hiltl, the oldest vegetarian restaurant in Switzerland now exists.
In 1940, under pressure from anti-semitism in Switzerland, the Jewish board members of Jelmoli quit and emigrated to the United States.
In 1952, management was reorganized to begin building a chain of stores, which opened the first store in 1954 in Oerlikon, followed by at least 50 more Jelmoli department stores throughout Switzerland. In 1963, Romandie Jelmoli expanded through the acquisition of stores in Lausanne and Au Grand Passage Geneva. In 1968, a second store in Lausanne (Sébeillon) was completed.
The diversification of the department store group began in 1972 with the construction of Jelmoli Travel, the Molino restaurant chain, and Terlinden-Jelmoli dry cleaners. Jelmoli Group reached its zenith in 1988 at 231 locations, 5200 employees and a gross revenue of 1471 million Swiss Francs.
In the 1990s, sales and profits were steadily declining in all department stores industry wide, part of a Swiss consumer spending change. As a result, in 1995–1996, Jelmoli pulled back significantly from the department store business, closing all stores except the glass palace in Zürich. Thus, the distribution centers were unnecessary, and the majority of the Jelmoli shipping was sold. Since 1997, Jelmoli brands itself as a shop-within-a-shop gallery under the slogan "The House of Brands".
References
External links
* {{Authority control Organisations based in Zürich Department stores of Switzerland Buildings and structures in Zürich Tourist attractions in Zürich