Jelen Pivo Live was a musical event held in Belgrade,

Serbia Serbia (, ; Serbian: , , ), officially the Republic of Serbia (Serbian: , , ), is a landlocked country in Southeastern and Central Europe, situated at the crossroads of the Pannonian Basin and the Balkans. It shares land borders with Hungar ...

from 2006 to 2012 in order to promote the

Apatin Brewery Apatin Brewery ( sr-Latn, Apatinska pivara), a member of the Molson Coors Europe, is a Serbian brewery based in Apatin. It is majority owned by the American company Molson Coors. The brewery's products are exported worldwide. Outside of Serbia, th ...

brand

Jelen pivo Jelen beer ( sr-cyr, Јелен пиво, ) is a pale lager produced by the Apatin Brewery from Serbia that belongs to American-Canadian concern Molson Coors. It contains 4,6% alcohol and belongs to the class of light lagers. Jelen has won various ...

. The first Jelen Pivo Live was organized as a festival featuring only Serbian

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

acts, but the following year beside Serbian bands, foreign acts were also included in the festival lineup. Foreign acts that performed on the festival include Ian Brown,

Happy Mondays Happy Mondays are an English rock band formed in Salford in 1980. The original line-up was Shaun Ryder (vocals), his brother Paul Ryder (bass), Gary Whelan (drums), Paul Davis (keyboard), and Mark Day (guitar). Mark "Bez" Berry later joine ...

, Gary Moore,

Dinosaur Jr. Dinosaur Jr. is an American rock band formed in Amherst, Massachusetts, in 1984, originally simply called Dinosaur until legal issues forced a change in name. The band was founded by J Mascis (guitar, vocals, primary songwriter), Lou Barlo ...

The Stooges The Stooges, originally billed as the Psychedelic Stooges, also known as Iggy and the Stooges, was an American rock band formed in Ann Arbor, Michigan, in 1967 by singer Iggy Pop, guitarist Ron Asheton, drummer Scott Asheton, and bassist Da ...

The Lemonheads The Lemonheads are an American alternative rock band formed in Boston, Massachusetts, in 1986 by Evan Dando, Ben Deily, and Jesse Peretz. Dando has remained the band's only constant member. After their initial punk-influenced releases and tour ...

, The Fall,

Heavy Trash Heavy Trash is an American rockabilly band based in New York City, formed by Jon Spencer of The Jon Spencer Blues Explosion and Matt Verta-Ray (formerly of New York bands Madder Rose and Speedball Baby). The band's music draws from an eclectic m ...

, Echo & the Bunnymen and

The Rakes The Rakes were an English post-punk band formed in London in 2003. Their first album ''Capture/Release'' released in 2005, received a nine out of ten review in the ''NME'' and was rated 13th best album of the year in the same paper. The band ci ...

. Since 2010, the event was held as a concert of one foreign act ( Guns N' Roses in 2010,

Slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash ...

in 2011 and Metallica in 2012).

2006

In 2006 the festival's inaugural edition was held in Belgrade's SKC (Students Cultural Centre) over two days - on December 15 and 16. The festival had two stages. On the opening night, the lineup featured Partibrejkers, Sunshine,

Eyesburn Eyesburn is a Serbian band that combines hardcore punk and crossover thrash with reggae music. History 1994–2007 The band was formed in 1994, and the original line-up featured former Dead Ideas guitarist Nemanja "Kojot" Kojić (guitar, b ...

Orthodox Celts Orthodox Celts is a Serbian band formed in Belgrade in 1992 which plays Irish folk music combined with rock elements. Despite their uncharacteristic genre in their home country, the band is one of the top acts of the Serbian rock scene and has ...

on the main stage as well as

Škabo Boško Ćirković (Serbian Cyrillic:Бошко Ћирковић) (born 4 December 1976) better known as Škabo (Serbian Cyrillic: Шкабо) is a rapper, beatmaker and producer from Belgrade, Serbia. He has released three albums as a member of B ...

, Straight Jackin', Discord, Irie FM, and Flip Out on the second stage. The second night, the main stage featured Discipline A Kitschme,

Obojeni Program Obojeni Program ( sr-cyr, Обојени Програм, trans. ''Colored Program'') is a Serbian alternative rock band from Novi Sad. The band are pioneers of the Serbian alternative rock scene. The first letters of the band's first seven studio a ...

Darkwood Dub Darkwood Dub was a Serbian alternative rock band formed in Belgrade in 1988. In the years after the formation the band gradually grew to prominence on the Serbian rock scene, eventually becoming one of the most notable acts of the 1990s and 2000 ...

and

Neočekivana Sila Koja Se Iznenada Pojavljuje i Rešava Stvar Neočekivana sila koja se iznenada pojavljuje i rešava stvar ( sr-Cyrl, Неочекивана сила која се изненада појављује и решава ствар; translated as ''An Unexpected Force Which Suddenly Appears and Re ...

and on the second stage appeared Intruder, Popečitelji, Repetitor, and Supernaut.

2007

In 2007,

decided to organize the festival at the larger venue and include foreign acts in the lineup beside the Serbian rock acts. The festival was held at the

Kalemegdan Fortress The Belgrade Fortress ( sr-Cyrl, Београдска тврђава, Beogradska tvrđava), consists of the old citadel (Upper and Lower Town) and Kalemegdan Park (Large and Little Kalemegdan) on the confluence of the Sava and Danube rivers, in ...

and lasted for three days, from September 7 to September 9. The lineup featured Ian Brown,

, Gary Moore, Hladno Pivo, Let 3, Discipline A Kitschme, Partibrejkers,

Plejboj Plejboj ( sr-cyr, Плејбој; transliteration for ''Playboy'') is a Serbian rock band from Belgrade. History Formation, rise to prominence (1992-1993) The band was formed in 1992 by former Euforija and Presing members, bassist Roman Go ...

Marčelo Marko Šelić (born in 1983), also known as Marčelo, is a Serbian rapper known for his socially conscious lyrics and eclectic approach to musical arrangements through hip-hop music. A Paraćin native, he moved to Belgrade, where he has had g ...

, Dado Topić & Time,

Darko Rundek Darko Rundek (Zagreb, January 30 1956) is a Croatian rock singer, songwriter, poet, and actor. His music career started in the early 1980s, as the frontman of the world music influenced rock band Haustor. He emigrated to France after the Yug ...

, and

Laibach Laibach () is a Slovenian avant-garde music group associated with the industrial, martial, and neo-classical genres. Formed in the mining town of Trbovlje (at the time in Yugoslavia) in 1980, Laibach represents the musical wing of the Neue ...

. As a special feature, the festival gave opportunity to young musicians to show their onstage ability.

2008

In 2008 the festival moved to Tašmajdan Stadium. This time the festival was chosen to last for only two days, September 5 and 6. The first evening on the festival appeared Repetitor,

Jarboli Jarboli ( sr-cyr, Јарболи; trans. '' The Masts'') is a Serbian alternative rock band from Belgrade. History 1990s The band was formed in 1991 by Daniel Kovač (guitar, vocals), Boris Mladenović (guitar, vocals), Žolt Kovač (bass gu ...

Hypnotized Hypnosis is a human condition involving focused attention (the selective attention/selective inattention hypothesis, SASI), reduced peripheral awareness, and an enhanced capacity to respond to suggestion.In 2015, the American Psychologica ...

Električni Orgazam Električni Orgazam ( sr-cyr, Електрични Оргазам, lit=Electric Orgasm, translit=) is a Serbian rock band from Belgrade. Originally starting as a combination of new wave, punk rock and post-punk, the band later slowly changed ...

and

. The second night featured

Strip Strip or Stripping may refer to: Places * Aouzou Strip, a strip of land following the northern border of Chad that had been claimed and occupied by Libya * Caprivi Strip, narrow strip of land extending from the Okavango Region of Namibia to ...

, Shiroko, Majke, Discipline A Kitschme,

and Partibrejkers. This year the festival was raising awareness about environmental issues by promoting a tin recycling campaign with the motto "Reciklirajte i Vi!" ("You, too, should recycle!").

2009

In 2009 the festival went back to SKC. It lasted for two days, September 18 and 19. The lineup featured The Fall,

, ŽeneKese and

Kanda, Kodža i Nebojša Kanda, Kodža i Nebojša ( sr-cyr, Канда, Коџа и Небојша; , trans. ''Probably, Plenty and Daredevil'') is a Serbian alternative rock band from Belgrade. History Formation, first releases (1991–1995) The band, consisting of ...

on the September 18, and Echo & the Bunnymen,

Eva Braun Eva Anna Paula Hitler (; 6 February 1912 – 30 April 1945) was a German photographer who was the longtime companion and briefly the wife of Adolf Hitler. Braun met Hitler in Munich when she was a 17-year-old assistant and model for his ...

, Nežni Dalibor and

Veliki Prezir Veliki Prezir ( sr-cyr, Велики Презир; trans. ''The Great Contempt'') is a Serbian alternative rock band from Vrbas. History 1990s Veliki Prezir was formed on June 1994 by a former Holidays member Vladimir Kolarić "Kole" (voca ...

on September 19. The

motto A motto (derived from the Latin , 'mutter', by way of Italian , 'word' or 'sentence') is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organisation. Mot ...

of this year's festival was "Kad pijem, ne vozim" ("When I drink, I don't drive"), as a part of the cooperation between Serbian breweries and

Serbian Ministry of Internal Affairs The Ministry of Internal Affairs of the Republic of Serbia ( sr, Mинистарство унутрашњих послова, Ministarstvo unutrašnjih poslova; abbr. MUP) or the Ministry of Interior, is a cabinet-level ministry in the Governmen ...

2010

The fifth Jelen Pivo Live was not organized as a festival, but rather as the Guns N' Roses concert, held on September 23 at the

Belgrade Arena Belgrade ( , ;, ; names in other languages) is the capital and largest city in Serbia. It is located at the confluence of the Sava and Danube rivers and the crossroads of the Pannonian Plain and the Balkan Peninsula. Nearly 1,166,763 million ...

. The concert featured the

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

band

Danko Jones Danko Jones is a Canadian hard rock trio from Toronto. The band consists of Danko Jones (vocals/guitar), John 'JC' Calabrese (bass), and Rich Knox (drums).Serbia Serbia (, ; Serbian: , , ), officially the Republic of Serbia (Serbian: , , ), is a landlocked country in Southeastern and Central Europe, situated at the crossroads of the Pannonian Basin and the Balkans. It shares land borders with Hungar ...

n band Night Shift as the opening acts.

2011

The sixth Jelen Pivo Live was organized as the

concert, on July 31 at the

. The Serbian band Tea Break performed as the opening act.

2012

The seventh Jelen Pivo Live was organized as the Metallica concert, on May 8 at the Ušće. At the concert, which featured Gojira and

Machine Head A machine head (also referred to as a tuning machine, tuner, or gear head) is a geared apparatus for tuning stringed musical instruments by adjusting string tension. Machine heads are used on mandolins, guitars, double basses and others, and ar ...

as opening acts, Metallica performed their 1991 eponymously titled album in its entirety. In 2012, Jelen Pivo Live also participated in the organization of IQ festival, which was held on June 9 in

, and featured Marylin Manson,

Mizar Mizar is a second- magnitude star in the handle of the Big Dipper asterism in the constellation of Ursa Major. It has the Bayer designation ζ Ursae Majoris ( Latinised as Zeta Ursae Majoris). It forms a well-known naked eye ...

, Block Out,

and

Dirty Vegas Dirty Vegas are an English house music group initially made up of Ben Harris and Paul Harris (no relation) on instruments and production and Steve Smith on vocals. The group formed in 2001, then broke up in 2005 before reforming in December 2008 ...

."IQ MUSIC FESTIVAL U BEOGRADSKOJ ARENI I Mansonovi i duhovna muzika"
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References

External links

Official page
{{Rock festival Rock festivals in Serbia Serbian rock music Music festivals established in 2006