Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012,

Blonville-sur-Mer Blonville-sur-Mer (, literally ''Blonville on Sea'') is a commune in the Calvados department in the Normandy region in northwestern France. It is a seaside resort on the Côte Fleurie with a long sandy beach. Transport Blonville-sur-Mer is on ...

), was the founder of the

Leader Price Leader Price, (full name: ''Société S.A. Leader Price Holding''), is a French discount store chain of the Groupe Casino, headquartered in Paris Paris () is the capital and most populous city of France, with an estimated population of 2 ...

and Franprix retail brands, today part of

Groupe Casino Casino Group or Casino Guichard-Perrachon is a French mass-market retail group. It was founded on 2 August 1898 by Geoffroy Guichard under the corporate name Guichard-Perrachon & Co. Casino Group is the source of many innovations such as the f ...

, though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix."Jean Baud, le papy flingueur de la grande distribution"
''Rayon Boissons'', 21 May 2009 In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like

Aldi Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when ...

and

Lidl Lidl Stiftung & Co. KG (; ) is a German international discount retailer chain that operates over 11,000 stores across Europe and the United States. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, whi ...

, then expanding into France. His book, ''Coup de tonnerre dans la grande distribution'', was published in 2008.Jean Baud, ''Coup de tonnerre dans la grande distribution'', François Bourin (2008),

References

1919 births 2012 deaths People from Choisy-le-Roi 20th-century French businesspeople French company founders {{France-business-bio-stub