Jean-Claude Usunier is an Honorary Professor of Marketing at
HEC Lausanne
HEC Lausanne (standing for ''Faculté des Hautes études commerciales''), also called the Faculty of Business and Economics of the University of Lausanne, is the affiliated business school of the University of Lausanne. Since 1911, HEC Lausanne h ...
,
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
,
and author of various books on marketing and culture, including ''International Marketing: A Cultural Approach'', ''Marketing Across Cultures'' and ''International and Cross-Cultural Management Research''.
Selected bibliography
''(listed in order of first year of publication)''
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References
Year of birth missing (living people)
Living people
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