Je Joue is a

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

-based luxury

sex toy A sex toy is an object or device that is primarily used to facilitate human sexual pleasure, such as a dildo, artificial vagina or vibrator. Many popular sex toys are designed to resemble human genitals, and may be vibrating or non-vibrating ...

company that produces high end vibrators,

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s, vibrating

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s and

Kegel exercise Kegel exercise, also known as pelvic-floor exercise, involves repeatedly contracting and relaxing the muscles that form part of the pelvic floor, now sometimes colloquially referred to as the "Kegel muscles". The exercise can be performed many ti ...

balls. Je Joue also has offices in China, Barcelona and US. What makes Je Joue different is that they set the frequency of their toys lower than other vibrator manufacturers. Having a low-frequency vibrator gives a "rumbling" sensation, rather than a buzzy sensation. Low-frequency vibrations also carry through the body better, accessing parts of the clitoris that other vibrators do not reach.

History

Je Joue was founded in 2008, the year in which the first toy, SaSi was released. In April 2009 SaSi was featured under "the cutting edge" section of "Modern Emotion" magazine: "SaSi is a totally unique product inspired by foreplay and it is, in actual fact, the only product on the market that uses movement as well as vibration as a form of clitoral stimulation." SaSi won the 2009 AVN 'O' award for Outstanding Innovation. 2009 saw the adjustable vibrator G-Ki to be released on the market. Clinical sexologist

Megan Andelloux Megan Andelloux is a certified sexologist and sexuality educator, accredited through The American Association of Sexuality Educators, Counselors and Therapists (AASECT) and The American College of Sexologists (ACS). Career A former member of th ...

described the G-Ki “Variation of vibration, rounded tip, owner control with the degree of pressure delivered, medically sound materials that are hypoallergenic (and waterproof) and yet, still friendly for our planet. Yes the G-Ki is even green.” An improved G-Ki was released at the start of 2014 with a complete overhaul. 2010 launched Ami, the Je Joue version of

balls. This year MiMi was also released as an external vibrator. 2011 saw Uma as the specific

followed shortly by FiFi which took on the style of the

rabbit vibrator A rabbit vibrator (also known as a Jack Rabbit vibrator or Jessica Rabbit vibrator) is a vibrating sex toy, usually made in the shape of a phallic shaft for vaginal stimulation with a clitoral stimulator attached to the shaft. The name of the dev ...

made famous by HBO's ''

Sex and the City ''Sex and the City'' is an American romantic comedy, romantic comedy-drama television series created by Darren Star for HBO. An adaptation of Candace Bushnell's Sex and the City (newspaper column), newspaper column and 1996 book anthology of the ...

'' Season 1, Episode 9. More recently in 2012 Je Joue introduced Mio the vibrating

s designed for specific couples use. An addition to the MiMi family, MiMi Soft was released in 2013, with a softer tip for clientele with different tastes. 2015 saw Je Joue launch a new brand, Ooh by Je Joue. The brand is more affordable and taking a more eco-friendly approach, providing one vibrating motor that you can mix and match into several silicone sleeves to create various styles of vibrators. 2017 saw the release of a contemporary bullet collection with 3 different models. All priced at US$59, they are very affordable compared to some of its competitors like Lelo and

We-Vibe We-Vibe is a brand of sex toys manufactured by Standard Innovation, a company founded by a Canadian couple in 2003. It is one of Canada's largest producers of adult toys. The company has sold millions of devices since the launch of its first vibrat ...

Recognition

Je Joue is often in the press for the best sex toys, as seen in Cosmopolitan, Marie Claire, etc. The Je Joue Mimi was voted "the best sex toy" in a 2014 survey by '' Good Housekeeping Magazine UK''.

References

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External links

Official WebsiteRose Sex Toy
Sex toy manufacturers 2008 establishments in the United Kingdom Companies based in the City of Westminster