Jay Westerveld (also spelled ''Westervelt'' and ''Westerveldt'') is an ecologist and researcher of habitats associated with endangered species including the Clam shrimp, Bog turtle, and the Northern Cricket frog. Westerveld coined the term "

greenwashing Greenwashing (a compound word modeled on " whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aim ...

" and has mounted ecological preservation efforts in the state of

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

Career

In 1986, Westerveld coined the term "

greenwash Greenwashing (a compound word modeled on " whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aim ...

" in a 1986 essay examining practices of the hotel industry. In 2009, Westerveld claimed to discover a new population of rare Clam Shrimp; if confirmed, it would be the fourth population recorded in New York state out of approximately a dozen worldwide. He was also responsible for locating the habitat of additional members of a recently discovered species of frog. Between 2008 and 2010, Westerveld opposed construction on the Glenmere mansion restoration project. Westerveld writes that the Glenmere Lake hosts New York's largest population of the endangered Northern Cricket Frog. In 2010, the

New York State Department of Environmental Conservation The New York State Department of Environmental Conservation (informally referred to as NYSDEC, DEC, EnCon or NYSENCON) is a department of New York state government. The department guides and regulates the conservation, improvement, and protection ...

halted the construction when it became apparent that the developers were operating without the required environmental permits and paperwork. The mansion's developers were fined and cited by the New York Department of Environmental Conservation for violations of having proper paperwork in regard to the impact of construction on the endangered Northern Cricket Frog. Subsequent studies found no frog habitats on the property and the Mansion and grounds were restored.

References

{{DEFAULTSORT:Westerveld, Jay American environmentalists Living people 1962 births