Jari Sarasvuo (born ''Jari Heinonen''; 12 June 1965, in Turku) is the founder, chief owner and CEO of Trainers' House, a Finnish company that arranges training and lectures particularly for marketing topics. Sarasvuo has worked as an

editor Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, orga ...

and

chief editor An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

in several

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

s and also in Helsinki's Radio City. His first publicity was as a host in a talk show called

Hyvät, pahat ja rumat ''Hyvät, pahat ja rumat'' (English: ''The Good, the Bad and the Ugly'') was a popular 1990s Finnish comedy chat show presented on MTV3 MTV3 ( fi, MTV Kolme, sv, MTV Tre) is a Finnish commercial television station. It had the biggest audie ...

on the Finnish channel MTV3 in the 1990s. After leaving jobs in television, he has worked as a lecturer and as a motivational coach, also publishing six books on the same topic. One of his famous concepts is the "inner hero" (''sisäinen sankari''), and he has also coined the term ''huomiotalous'' ("attention economy"), describing the central role of publicity in the today's economy. Sarasvuo studied business administration, but has not finished the degree. In his conscript duty, he was an editor of the army newspaper '' Ruotuväki'', and was promoted to Second Lieutenant (''

vänrikki ''Vänrikki'' () (Second lieutenant, Swedish: ''Fänrik''), from the German ''fähnrich'', is a Finnish commissioned officer rank (OF1). A typical assignment for a professional ''vänrikki'' is as junior instructor of recruits. Finland The ra ...

'') in reserve. Sarasvuo was the host in ''

Diili ''The Apprentice'' is a Reality competition, reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with variou ...

'', a localized version of '' The Apprentice''. Sarasvuo has often appeared in publicity and his company hosted Bill Clinton's lecture in Tampere. Sarasvuo owns about a third of Trainer's House, and if evaluated, the stock is valued at some 34 million euros (January 2008). He has also contributed to charity in the form of providing

microcredit :''This article is specific to small loans, often provided in a pooled manner. For direct payments to individuals for specific projects, see Micropatronage. For financial services to the poor, see Microfinance. For small payments, see Micropayme ...

and taking part in a project to support Bangladeshi women to become entrepreneurs. Sarasvuo has been married to former cross-country skier Virpi Sarasvuo (née Kuitunen) since 2010. They have one child, a daughter born in 2011. Sarasvuo also has two children from a previous relationship.

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* 1965 births Living people People from Turku Finnish journalists Finnish television presenters Finnish businesspeople {{finland-bio-stub