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Uptown Janesville (formerly Janesville Mall) is an enclosed
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
located in
Janesville, Wisconsin Janesville is a city in Rock County, Wisconsin, United States. It is the county seat and largest city in the county. It is a principal municipality of the Janesville, Wisconsin, Metropolitan Statistical Area and is included in the Madison–Jan ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
. Opened in 1973, the mall has more than 68 tenants. The anchor stores are Dick's Sporting Goods,
Ulta Beauty Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high-end and low-end cosmetics, fragra ...
, and
Kohl's Kohl's (stylized in all caps) is an American department store retail chain, operated by Kohl's Corporation. it is the largest department store chain in the United States, with 1,165 locations, operating stores in every U.S. state except Haw ...
. There are 3 vacant anchor stores that were once
Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
, Boston Store, and
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...
.


Origins

In 1970, developer Roger Benjamin began scouting a site to construct a
strip mall A strip mall, strip center or strip plaza is a type of shopping center common in North America where the stores are arranged in a row, with a sidewalk in front. Strip malls are typically developed as a unit and have large parking lots in front. ...
featuring Welles, a Midwestern discount department store chain. Flying over southern Wisconsin, he identified acres of open land in the Town of Harmony along Milton Avenue, between the main downtown streets and
Interstate 90 Interstate 90 (I-90) is an east–west transcontinental freeway and the longest Interstate Highway in the United States at . It begins in Seattle, Washington, and travels through the Pacific Northwest, Mountain West, Great Plains, Midwest, and ...
. Benjamin determined that with nearly 200,000 people, the Janesville trading area had a large enough population and sufficient financial resources to support a mall.
Montgomery Ward Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The curren ...
had already begun to build a store on one of the sites he was considering. Benjamin and two partners created Janesville Properties Company, which purchased of land adjoining the Montgomery Ward site, and began planning the development. With the agreement of Montgomery Ward management, Benjamin modified his original plan for a strip mall in favor of an enclosed mall where Welles and Montgomery Ward would serve as anchor stores. Within a year, Rockford-based department store Charles V. Weise (owned by
Bergner's P.A. Bergner & Co. (also known as Bergner's) was an upscale Midwestern department store established in 1889. The chain is now an online retailer operated by BrandX.com, Inc. The flagship store was located in Peoria, Illinois at The Shoppes at Gr ...
) signed on to become a third anchor; its store was located midway between the other department stores, and a prominent central courtyard was planned outside its entrance. Plans to construct the $10 million enclosed mall were announced in November 1970 with groundbreaking set for spring 1971. The parent company of Welles filed for bankruptcy while the mall was still being built. Their anchor was then taken by J. C. Penney and extended into the mall at their request.


1970s and 1980s

Janesville Mall opened in September 1973, featuring the three anchor stores and 12 other tenants. Unlike nearby Beloit Plaza in Beloit, the newer mall was enclosed, and thus considered more desirable in Wisconsin's often cold climate. The remaining interior spaces of the mall soon filled up with national chain tenants. In 1985,
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
-based
Bergner's P.A. Bergner & Co. (also known as Bergner's) was an upscale Midwestern department store established in 1889. The chain is now an online retailer operated by BrandX.com, Inc. The flagship store was located in Peoria, Illinois at The Shoppes at Gr ...
acquired the Boston Store chain and then re-branded the Charles V. Weise stores as Bergner's. Also in 1985, Montgomery Ward closed and was replaced later that same year by
Kohl's Kohl's (stylized in all caps) is an American department store retail chain, operated by Kohl's Corporation. it is the largest department store chain in the United States, with 1,165 locations, operating stores in every U.S. state except Haw ...
. Mall management undertook a multimillion-dollar remodeling in 1986, refinishing the mall courts with new flooring, new benches, and live fig trees.


1990s

The nearby Beloit Plaza began losing stores because of competition from the upgraded Janesville Mall. When Bergner's declared Chapter 11 bankruptcy in 1991, its store at Beloit Plaza was closed, and the Bergner's anchor at Janesville Mall was re-branded to Boston Store. The mall was remodeled again in 1991, this time featuring a brighter, pastel-based color scheme; the fig trees were removed. Janesville Mall's management approached the
Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
chain in 1996 in a second attempt to bring a Sears anchor to the mall. This time, Sears was offered the opportunity to shutter its Beloit Plaza store in favor of a new store at Janesville Mall; various financial incentives, including tax breaks, were also part of this deal. Sears accepted the offer and, by 1997, a new , two-story Sears was built onto Janesville Mall as a fourth anchor, while the older Beloit Plaza Sears was closed. In 1998, the mall was acquired by CBL & Associates Properties, Inc., a real estate trust based in
Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...
. That same year,
Kohl's Kohl's (stylized in all caps) is an American department store retail chain, operated by Kohl's Corporation. it is the largest department store chain in the United States, with 1,165 locations, operating stores in every U.S. state except Haw ...
expanded its store into what had previously been smaller mall shops. The mall's movie theater closed, with
Chuck E. Cheese's Chuck E. Cheese (formerly known as Chuck E. Cheese's Pizza Time Theatre, Chuck E. Cheese's Pizza and simply Chuck E. Cheese's) is an American family entertainment center and pizza restaurant chain founded in 1977 by Atari's co-founder Nolan Bu ...
taking its place.


2000s and 2010s

Since the addition of the
Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
anchor, the mall has been in size. On May 3, 2014, the Janesville Mall J. C. Penney anchor closed, one of 33 closures nationwide by that chain. In December, 2014, CBL announced plans for a multimillion-dollar renovation of Janesville Mall. On October 2, 2015, Dick's Sporting Goods opened in 40,000 square feet of the former J. C. Penney space. On July 27, 2018, CBL sold Janesville Mall to Houston-based RockStep Capital for $18 million, after paying $33 million to buy the mall in 1998. The Boston Store anchor closed in August 2018 as part of the closure of the entire Bon-Ton department store group. On November 8, 2018,
Sears Holdings Sears Holdings Corporation was an American holding company headquartered in Hoffman Estates, Illinois. It was the parent company of the chain stores Kmart and Sears and was founded after the former purchased the latter in 2005. It was the 20th- ...
announced that the Sears anchor and the Sears Auto Center would be closing in February 2019 which left Dick's Sporting Goods and
Kohl's Kohl's (stylized in all caps) is an American department store retail chain, operated by Kohl's Corporation. it is the largest department store chain in the United States, with 1,165 locations, operating stores in every U.S. state except Haw ...
as the only anchors left. Unlike the J. C. Penney and Boston Store anchors, Sears owns both the mall anchor and the Auto Center. Janesville Mall was renamed to Uptown Janesville in July 2020. In 2022, Janesville-based
Woodman's Markets Woodman's Markets is an employee-owned American regional supermarket chain based in Janesville, Wisconsin. Founded in 1919 as a produce stand, Woodman's has grown to operate nineteen stores in Wisconsin and northern Illinois. Woodman's appeared o ...
proposed adding a convention center and ice arena to Uptown Janesville in place of the Sears anchor. This building would be known as the Woodman's Sports & Convention Center. Funding for this $50.3 million project remains uncertain, however, especially following the removal of $15 million intended for this project from the State of Wisconsin's biennial budget.
"Joint Finance Committee cuts out $15 million requested for Woodman's Center"


References

*Leute, Jim. "My, How Time Flies". ''The Janesville Gazette'', February 3, 1997. *"Annual Report 2003" and "Janesville Mall Demographics 2004", from the CBL & Associates Properties, Inc., Website


External links


Uptown Janesville website
{{Shopping malls in Wisconsin Shopping malls established in 1973 Buildings and structures in Janesville, Wisconsin Shopping malls in Wisconsin Tourist attractions in Rock County, Wisconsin 1973 establishments in Wisconsin