Jane Hathaway (Beverly Hillbillies Character)
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''The Beverly Hillbillies'' is an American television
sitcom A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use ne ...
that was broadcast on CBS from 1962 to 1971. It had an
ensemble cast In a dramatic production, an ensemble cast is one that is composed of multiple principal actors and performers who are typically assigned roughly equal amounts of screen time.Random House: ensemble acting Linked 2013-07-17 Structure In contrast to ...
featuring
Buddy Ebsen Buddy Ebsen (born Christian Ludolf Ebsen Jr., April 2, 1908 – July 6, 2003), also known as Frank "Buddy" Ebsen, was an American actor and dancer, whose career spanned seven decades. One of his most famous roles was as Jed Clampett in the CBS ...
,
Irene Ryan Irene Ryan (born Irene Noblitt, Noblett, or Noblette; October 17, 1902 – April 26, 1973) was an American actress and comedienne who found success in vaudeville, radio, film, television, and Broadway. She is most widely known for her por ...
,
Donna Douglas Donna Douglas (born Doris Ione Smith; September 26, 1932 – January 1, 2015) was an American actress and singer, known for her role as Elly May Clampett on ''The Beverly Hillbillies'' (1962–1971). Following her acting career, Douglas became ...
, and
Max Baer Jr. Maximilian Adelbert Baer Jr. (born December 4, 1937) is an American actor, producer, comedian, and director widely known for his role as Jethro Bodine, the dim-witted relative of Jed Clampett (played by Buddy Ebsen) on ''The Beverly Hillbillies' ...
as the Clampetts, a poor, backwoods family from the hills of the
Ozarks The Ozarks, also known as the Ozark Mountains, Ozark Highlands or Ozark Plateau, is a physiographic region in the U.S. states of Missouri, Arkansas, Oklahoma and the extreme southeastern corner of Kansas. The Ozarks cover a significant port ...
, who move to posh
Beverly Hills, California Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. B ...
, after striking oil on their land. The show was produced by
Filmways Filmways, Inc. (also known as Filmways Pictures and Filmways Television) was a television and film production company founded by American film executive Martin Ransohoff and Edwin Kasper in 1952. It is probably best remembered as the production c ...
and was created by
Paul Henning Paul William Henning (September 16, 1911 – March 25, 2005) was an American TV producer and screenwriter. Most famous for creating the television sitcom ''The Beverly Hillbillies'', he was also crucial in developing the "rural" comedies ''Pett ...
. It was followed by two other Henning-inspired "country cousin" series on CBS: ''
Petticoat Junction ''Petticoat Junction'' is an American television sitcom that originally aired on CBS from September 1963 to April 1970. The series takes place at the Shady Rest Hotel, which is run by Kate Bradley; her three daughters Billie Jo, Bobbie Jo, and B ...
'' and its spin-off ''
Green Acres ''Green Acres'' is an American television sitcom starring Eddie Albert and Eva Gabor as a couple who move from New York City to a country farm. Produced by Filmways as a sister show to ''Petticoat Junction'', the series was first broadcast on ...
'', which reversed the rags-to-riches, country-to-city model of ''The Beverly Hillbillies''. ''The Beverly Hillbillies'' ranked among the top 20 most-watched programs on television for eight of its nine seasons, ranking as the No. 1 series of the year during its first two seasons, with 16 episodes that still remain among the 100 most-watched television episodes in American history. It accumulated seven Emmy nominations during its run. It remains in syndicated reruns, and its ongoing popularity spawned a 1993 film adaptation by
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
.


Premise

The series starts with Jed Clampett, an impoverished and widowed
hillbilly Hillbilly is a term (often derogatory) for people who dwell in rural, mountainous areas in the United States, primarily in southern Appalachia and the Ozarks. The term was later used to refer to people from other rural and mountainous areas west ...
living alongside an oil-rich
swamp A swamp is a forested wetland.Keddy, P.A. 2010. Wetland Ecology: Principles and Conservation (2nd edition). Cambridge University Press, Cambridge, UK. 497 p. Swamps are considered to be transition zones because both land and water play a role in ...
with his daughter and mother-in-law. The start of each episode shows Jed discovering oil while shooting at a rabbit. However, in the first episode the oil is discovered by a surveyor for the OK Oil Company who realizes the size of the oil field, and the company pays him a fortune for the right to drill on his land. Patriarch Jed's cousin Pearl Bodine prods him to move to California after being told his modest property could yield millions of dollars, and pressures him into taking her son Jethro along. The family moves into a mansion in wealthy Beverly Hills, California, next door to Jed's banker, Milburn Drysdale, and his wife, Margaret, who has zero tolerance for hillbillies. The Clampetts bring a moral, unsophisticated, and minimalistic lifestyle to the swanky, sometimes self-obsessed and superficial community.
Double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, of which one is typically obvious, whereas the other often conveys a message that would be too socially ...
s and cultural misconceptions are the core of the sitcom's humor. Plots often involve Drysdale's outlandish efforts to keep the Clampetts' money in his bank, and his wife's efforts to rid the neighborhood of "those hillbillies". The family's periodic attempts to return to the mountains are often prompted by Granny's perceiving a slight from one of the "city folk".


Characters


Jed Clampett

Jed Clampett (portrayed by
Buddy Ebsen Buddy Ebsen (born Christian Ludolf Ebsen Jr., April 2, 1908 – July 6, 2003), also known as Frank "Buddy" Ebsen, was an American actor and dancer, whose career spanned seven decades. One of his most famous roles was as Jed Clampett in the CBS ...
), has little formal education and is completely naïve about the world outside the area where he lives, but has a great deal of wisdom and common sense. His forebears are revealed in series 1 episode 25 that his family came to America before the ''
Mayflower ''Mayflower'' was an English ship that transported a group of English families, known today as the Pilgrims, from England to the New World in 1620. After a grueling 10 weeks at sea, ''Mayflower'', with 102 passengers and a crew of about 30, r ...
'' arrived. However he later denies this to keep Mrs. Drysdale happy. He is the widower of Granny's daughter, Rose Ellen (though Buddy Ebsen was only 5 years Irene Ryan's junior). He is the son of Luke Clampett and his wife, and has a sister called Myrtle. In episode 13 it is revealed that his grandfather was 98 when he married his grandmother who was 18. Jed is a good-natured man and the head of the family. In a very early episode Jed tells Elly May that she is the spitting image of her mother. The huge oil pool in the swamp he owned was the beginning of his rags-to-riches journey to Beverly Hills. He is usually the straight man to Granny and Jethro's antics. His
catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...
is, "Welllllll, doggies!" Jed was one of the three characters to appear in all 274 episodes of the series.


Granny

Daisy May Moses (portrayed by
Irene Ryan Irene Ryan (born Irene Noblitt, Noblett, or Noblette; October 17, 1902 – April 26, 1973) was an American actress and comedienne who found success in vaudeville, radio, film, television, and Broadway. She is most widely known for her por ...
in all 274 episodes), called "Granny" by all, is Jed's mother-in-law, so is often called "Granny Clampett" in spite of her last name, and despite the fact that in the pilot episode Milburn Drysdale refers to her as Jed's mother. She is a descendant of the Moses clan who learnt her feuding when the Moses drove the Bodkins out of Napoleon, Tennessee. She has an abrasive personality and is quick to anger, but is often overruled by Jed. She is a devout
Confederate Confederacy or confederate may refer to: States or communities * Confederate state or confederation, a union of sovereign groups or communities * Confederate States of America, a confederation of secessionist American states that existed between 1 ...
and fancies herself a
Baptist Baptists form a major branch of Protestantism distinguished by baptizing professing Christian believers only (believer's baptism), and doing so by complete immersion. Baptist churches also generally subscribe to the doctrines of soul compete ...
Christian (" dunked, not sprinkled") with forgiveness in her heart. A self-styled "M.D." ("mountain doctor"), Granny uses her " white lightning" brew as a form of
anesthesia Anesthesia is a state of controlled, temporary loss of sensation or awareness that is induced for medical or veterinary purposes. It may include some or all of analgesia (relief from or prevention of pain), paralysis (muscle relaxation), ...
when commencing painful treatments such as
leech Leeches are segmented parasitic or predatory worms that comprise the subclass Hirudinea within the phylum Annelida. They are closely related to the oligochaetes, which include the earthworm, and like them have soft, muscular segmented bodie ...
bleeding and using pliers for teeth-pulling. Like the other Clampetts, she is known to take things literally, having thought Mrs. Drysdale had turned herself into a bird using
black magic Black magic, also known as dark magic, has traditionally referred to the use of supernatural powers or magic for evil and selfish purposes, specifically the seven magical arts prohibited by canon law, as expounded by Johannes Hartlieb in 145 ...
(
astrology Astrology is a range of Divination, divinatory practices, recognized as pseudoscientific since the 18th century, that claim to discern information about human affairs and terrestrial events by studying the apparent positions of Celestial o ...
) and mistook an escaped
kangaroo Kangaroos are four marsupials from the family Macropodidae (macropods, meaning "large foot"). In common use the term is used to describe the largest species from this family, the red kangaroo, as well as the antilopine kangaroo, eastern gre ...
for a giant
jackrabbit Hares and jackrabbits are mammals belonging to the genus ''Lepus''. They are herbivores, and live solitarily or in pairs. They nest in slight depressions called forms, and their young are able to fend for themselves shortly after birth. The gen ...
(but failed to convince anyone of its existence). Paul Henning discarded the idea of making Granny Jed's mother, which would have changed the show's dynamics, making Granny the matriarch and Jed her subordinate.


Elly May Clampett

Elly May (portrayed by
Donna Douglas Donna Douglas (born Doris Ione Smith; September 26, 1932 – January 1, 2015) was an American actress and singer, known for her role as Elly May Clampett on ''The Beverly Hillbillies'' (1962–1971). Following her acting career, Douglas became ...
in all 274 episodes), the only child of Jed and Rose Ellen Clampett, is a mountain beauty with the body of a
pin-up girl A pin-up model (known as a pin-up girl for a female and less commonly male pin-up for a male) is a model whose mass-produced pictures see widespread appeal as part of popular culture. Pin-up models were variously glamour models, fashion models ...
and the soul of a
tomboy A tomboy is a term for a girl or a young woman with masculine qualities. It can include wearing androgynous or unfeminine clothing and actively engage in physical sports or other activities and behaviors usually associated with boys or men. W ...
. In a very early episode Jed tells Elly May that she is the spitting image of her mother. She can throw a
fastball The fastball is the most common type of pitch thrown by pitchers in baseball and softball. "Power pitchers," such as former American major leaguers Nolan Ryan and Roger Clemens, rely on speed to prevent the ball from being hit, and have thro ...
and " wrassle" most men to a fall, and she can be as tender with her friends, animals, and family as she is tough with anyone she wrassles. She says once that animals can be better companions than people, but as she grows older, she allows that, "fellas kin be more fun than critters." In addition to the family dog, Duke (an old
Bloodhound The bloodhound is a large scent hound, originally bred for hunting deer, wild boar and, since the Middle Ages, for tracking people. Believed to be descended from hounds once kept at the Abbey of Saint-Hubert, Belgium, in French it is called, ''l ...
), a number of pets live on the Clampett estate thanks to animal-lover Elly. In the 1981 TV movie, Elly May is the head of a zoo. Elly is a terrible cook. Family members cringe whenever, for plot reasons, Elly takes over the kitchen.


Jethro Bodine

Jethro (portrayed by
Max Baer Jr. Maximilian Adelbert Baer Jr. (born December 4, 1937) is an American actor, producer, comedian, and director widely known for his role as Jethro Bodine, the dim-witted relative of Jed Clampett (played by Buddy Ebsen) on ''The Beverly Hillbillies' ...
in 272 episodes) is the
dim-witted Stupidity is a lack of intelligence, understanding, reason, or wit. It may be innate, assumed or reactive. The word ''stupid'' comes from the Latin word ''stupere''. Stupid characters are often used for comedy in fictional stories. Walter B ...
son of Jed's cousin, Pearl Bodine (though he addresses Jed as "Uncle Jed", as Elly May addresses Pearl as "Aunt Pearl", a customary generational practice). Pearl's mother and Jed's father were siblings. He drives the Clampett family to their new home in California and stays on with them to further his education. In the first series he is in the fifth grade, having spent three years in the fourth grade and two years in the first grade. He went to Oxford school and this is confused with Oxford University. The others boast of Jethro's education, in later series it is referred to as his "sixth-grade education"; Jethro himself often speaks enthusiastically of his abilities in "cipherin'" (1 and 1 is 2, 2 and 2 is 4), and "gazintas" (4 gazinta 8 2 times, 3 gazinta 12 4 times). However, he is ignorant about nearly every aspect of modern California life. In one episode, he decides to go to college. He enrolls late in the semester at a local secretarial school and "earns" his diploma by the end of the day because he is so disruptive. This was an ironic
in-joke An in-joke, also known as an inside joke or a private joke, is a joke whose humour is understandable only to members of an ingroup; that is, people who are ''in'' a particular social group, occupation, or other community of shared interest. It i ...
– in real life, Max Baer Jr. has a bachelor's degree in business administration, minoring in
philosophy Philosophy (from , ) is the systematized study of general and fundamental questions, such as those about existence, reason, knowledge, values, mind, and language. Such questions are often posed as problems to be studied or resolved. Some ...
, from
Santa Clara University Santa Clara University is a private Jesuit university in Santa Clara, California. Established in 1851, Santa Clara University is the oldest operating institution of higher learning in California. The university's campus surrounds the historic Mis ...
. Many story lines involve Jethro's endless career search. He once deliberated over becoming a brain surgeon or a fry cook. His other ambitions included being a millwright, street car conductor, "double-naught" spy, telephone lineman,
soda jerk Soda jerk (or soda jerker) is an American term used to refer to a person — typically a young man — who would operate the soda fountain in a pharmacy (shop), drugstore, preparing and serving carbonated drink, soda drinks and ice cream sodas. T ...
,
chauffeur A chauffeur is a person employed to drive a passenger motor vehicle, especially a luxury vehicle such as a large sedan or limousine. Originally, such drivers were often personal employees of the vehicle owner, but this has changed to speciali ...
,
USAF The United States Air Force (USAF) is the air service branch of the United States Armed Forces, and is one of the eight uniformed services of the United States. Originally created on 1 August 1907, as a part of the United States Army Sign ...
general, sculptor, restaurant owner (with Granny's cooking), psychiatrist, and once as a bookkeeper for Milburn Drysdale's bank; an
agent Agent may refer to: Espionage, investigation, and law *, spies or intelligence officers * Law of agency, laws involving a person authorized to act on behalf of another ** Agent of record, a person with a contractual agreement with an insuranc ...
for "cousin" Bessie and "Cousin Roy" (see below); Hollywood producer (a studio flunky remarks Jethro has the "right qualifications" for being a
producer Producer or producers may refer to: Occupations *Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does not ...
: a sixth-grade education and an uncle who owns the studio; this in-joke gag as a movie producer was replayed in the 1981 movie). More often than not, his overall goal in these endeavors is to meet pretty girls. He only manages to gain (but is oblivious to) the affections of the plain Miss Jane Hathaway. Of all the Clampett clan, he is the most eager to embrace city life. A running gag is that Jethro is known as the "six-foot stomach" for his huge appetite; in one episode, he eats a jetliner's entire supply of steaks, and in another, Jethro tries to set himself up as a Hollywood agent for cousin "Bessie" the chimpanzee – with a fee of 10,000 bananas for Bessie and 1,000 for him. Jethro does not appear in the third- or second-to-last episodes, but Baer remains billed in the title credits. With the January 2015 death of Donna Douglas, Baer is the only surviving main cast member.


Milburn Drysdale

Mr. Drysdale (portrayed by
Raymond Bailey Raymond Thomas Bailey (May 6, 1904 – April 15, 1980) was an American actor, and comedian on the Broadway stage, films, and television. He is best known for his role as greedy banker Milburn Drysdale in the television series ''The Beverly Hill ...
in 247 episodes) is the Clampetts' banker, confidant, and next-door neighbor. He is obsessed with money, and to keep the Clampetts' $96,000,000 (in 1969; ) in his Commerce Bank, Mr. Drysdale will do everything he can to cater to their every wish. He often forces others, especially his long-suffering secretary, to help fulfill their outlandish requests. He is a descendant of the Bodkins from Tennessee. It is revealed in the first series that Granny's clan, the Moses, feuded with the Bodkins and drove them from Napoleon, Tennessee.


Jane Hathaway

Jane Hathaway (portrayed by
Nancy Kulp Nancy Jane Kulp (August 28, 1921 – February 3, 1991) was an American character actress and comedienne best known as Miss Jane Hathaway on the CBS television series ''The Beverly Hillbillies''. Early life Kulp was born to Robert Tilden and Mar ...
in 246 episodes), whom the Clampetts address as "Miss Jane", is Drysdale's loyal, highly educated, and efficient secretary. Though she reluctantly carries out his wishes, she is genuinely fond of the family and tries to shield them from her boss's greed. Miss Hathaway frequently has to "rescue" Drysdale from his schemes, receiving little or no thanks for her efforts. The Clampetts consider her family; even Granny, the one most dead-set against living in California, likes her very much. Jane harbors something of a crush on Jethro for most of the series' run. In 1999, ''TV Guide'' ranked Jane Hathaway number 38 on its list titled "50 Greatest TV Characters of All Time".


Episodes


Theme music

The show's
theme song Theme music is a musical composition that is often written specifically for radio programming, television shows, video games, or films and is usually played during the title sequence, opening credits, closing credits, and in some instances at so ...
, "The Ballad of Jed Clampett", was written by producer and writer Paul Henning and originally performed by bluegrass artists
Foggy Mountain Boys Flatt and Scruggs were an American bluegrass duo. Singer and guitarist Lester Flatt and banjo player Earl Scruggs, both of whom had been members of Bill Monroe's band, the Bluegrass Boys, from 1945 to 1948, formed the duo in 1948. Flatt and Scr ...
, led by
Lester Flatt Lester Raymond Flatt (June 19, 1914 – May 11, 1979) was an American bluegrass guitarist and mandolinist, best known for his collaboration with banjo picker Earl Scruggs in the duo Flatt and Scruggs. Flatt's career spanned multiple decades, ...
and
Earl Scruggs Earl Eugene Scruggs (January 6, 1924 – March 28, 2012) was an American musician noted for popularizing a three-finger banjo picking style, now called "Scruggs style", which is a defining characteristic of bluegrass music. His three-fin ...
. The song is sung by Jerry Scoggins (backed by Flatt and Scruggs) over the opening and end credits of each episode. Flatt and Scruggs subsequently cut their own version of the theme (with Flatt singing) for
Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...
; released as a single, it reached number 44 on ''Billboard'' Hot 100 pop music chart and number one on the ''Billboard'' Hot Country chart (the lone country chart-topper for the duo).
Perry Botkin Jr. Perry Botkin Jr. (April 16, 1933 – January 18, 2021) was an American composer, producer, arranger, and musician. The tune "Nadia's Theme", composed by Botkin and Barry De Vorzon, peaked at No. 8 on the ''Billboard'' Hot 100 in 1976 and became ...
, who composed the score for ''
Murder by Contract ''Murder by Contract'' is a 1958 American film noir crime film directed by Irving Lerner. Academy Award-nominated screenwriter Ben Maddow did uncredited work on the film. Centering on an existentialist hit man assigned to kill a woman, the film i ...
'', composed many songs for ''The Beverly Hillbillies'', e.g., "Elly May’s Theme". Botkin's upbeat tune from ''Murder by Contract'', played during scenes of sunny LA, signaled scenes at the Commerce Bank of Beverly Hills. The six main cast members participated on a 1963 Columbia soundtrack album, which featured original song numbers in character. Additionally, Ebsen, Ryan, and Douglas each made a few solo recordings following the show's success, including Ryan's 1966 novelty single, "Granny's Miniskirt". The series generally features no
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
beyond the bluegrass banjo theme song, although country star Roy Clark and the team of Flatt and Scruggs occasionally play on the program. Pop singer Pat Boone appears in one episode as himself, under the premise that he hails from the same area of the country as the Clampetts, although Boone is a native of
Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the largest city by area in the contiguous United States as of 2020. It is the seat of Duval County, with which the ...
. The 1989 film ''
UHF Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter (on ...
'' featured a
"Weird Al" Yankovic Alfred Matthew "Weird Al" Yankovic ( ; born October 23, 1959) is an American singer, musician, songwriter, record producer, actor and author. He is best known for creating comedy songs that make light of pop culture and often parody specifi ...
parody music video, "
Money for Nothing/Beverly Hillbillies* "Money for Nothing/Beverly Hillbillies*" is a song by "Weird Al" Yankovic. It is a cover of " Money for Nothing" by Dire Straits with the lyrics replaced by those of ''The Beverly Hillbillies'' theme song. The music video, which appeared as pa ...
", combining "
The Ballad of Jed Clampett "The Ballad of Jed Clampett" is the theme song for the television series ''The Beverly Hillbillies'' and the later movie of that name, providing the introductory story for the series. The song was composed by Paul Henning, and recorded first by ...
" and English rock band
Dire Straits Dire Straits were a British rock band formed in London in 1977 by Mark Knopfler (lead vocals and lead guitar), David Knopfler (rhythm guitar and backing vocals), John Illsley (bass guitar and backing vocals) and Pick Withers (drums and percuss ...
' 1985 hit song " Money for Nothing".


Reception

''The Beverly Hillbillies'' received generally poor reviews from contemporary critics. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' called the show "strained and unfunny"; ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' called it "painful to sit through".Staiger, Janet ''Blockbuster TV: Must-See Sitcoms in the Network Era'' ch. 2 Film professor
Janet Staiger Janet Staiger (; born 1946) is the William P. Hobby Centennial Professor Emeritus of Communication in the Department of Radio-Television-Film and Professor Emeritus of Women's and Gender Studies at the University of Texas at Austin. Education She ...
writes that "the problem for these reviewers was that the show confronted the cultural elite's notions of quality entertainment." The show did receive a somewhat favorable review from noted critic
Gilbert Seldes Gilbert Vivian Seldes (; January 3, 1893 – September 29, 1970) was an American writer and cultural critic. Seldes served as the editor and drama critic of the seminal modernist magazine ''The Dial'' and hosted the NBC television program '' The ...
in the December 15, 1962 ''
TV Guide TV Guide is an American digital media company that provides television program Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or t ...
'': "The whole notion on which ''The Beverly Hillbillies'' is founded is an encouragement to ignorance... But it ''is'' funny. What can I do?" Regardless of the poor reviews, the show shot to the top of the
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
shortly after its premiere and stayed there for several seasons. During its first two seasons, it was the number-one program in the U.S; during its second season, it earned some of the highest ratings ever recorded for a half-hour sitcom. The season-two episode "The Giant Jackrabbit" also became the most-watched telecast up to the time of its airing, and remains the most-watched half-hour episode of a sitcom, as well. The series enjoyed excellent ratings throughout its run, although it had fallen out of the top 20 most-watched shows during its final season. In 1997, the season-three episode "Hedda Hopper's Hollywood" was ranked number 62 on " ''TV Guide''s 100 Greatest Episodes of All Time".


Nielsen ratings


Cancellation

The show was canceled in the spring of 1971 after 274 episodes. The CBS network, prompted by pressure from
advertisers Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
seeking a more sophisticated
urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...
audience, decided to refocus its schedule on new urban-themed shows and, to make room for them, the two remaining series of CBS's rural-themed comedies were cancelled. This action came to be known as "the
Rural Purge The "rural purge" of American television networks (in particular CBS) was a series of cancellations in the early 1970s of still-popular rural-themed shows with demographically skewed audiences, the majority of which occurred at the end of the ...
".
Pat Buttram Maxwell Emmett "Pat" Buttram (June 19, 1915 – January 8, 1994) was an American character actor. Buttram was known for playing the sidekick of Gene Autry and for playing the character of Mr. Haney in the television series ''Green Acres''. He had ...
, who played Mr. Haney on ''
Green Acres ''Green Acres'' is an American television sitcom starring Eddie Albert and Eva Gabor as a couple who move from New York City to a country farm. Produced by Filmways as a sister show to ''Petticoat Junction'', the series was first broadcast on ...
'', famously remarked, "It was the year CBS cancelled everything with a tree – including Lassie."


Reunions


1981 CBS film

In 1981, ''
Return of the Beverly Hillbillies ''Return of the Beverly Hillbillies'' is a 1981 American made-for-television comedy film based on the 1962–1971 sitcom ''The Beverly Hillbillies'' which reunited original cast members Buddy Ebsen, Donna Douglas and Nancy Kulp reprising their cha ...
'' television film, written and produced by series creator Henning, was aired on the CBS network. Irene Ryan had died in 1973, and Raymond Bailey had died in 1980. The script acknowledged Granny's passing, but featured
Imogene Coca Imogene Coca (born Emogeane Coca; November 18, 1908 – June 2, 2001) was an American comic actress best known for her role opposite Sid Caesar on ''Your Show of Shows''. Starting out in vaudeville as a child acrobat, she studied ballet and wishe ...
as Granny's mother. Max Baer decided against reprising the role that both started and stymied his career, so the character of Jethro Bodine was given to another actor, Ray Young. The film's plot had Jed back in his old homestead in Bugtussle, having divided his massive fortune among Elly May and Jethro, both of whom stayed on the West Coast. Jane Hathaway had become a Department of Energy agent and was seeking Granny's "White Lightnin'" recipe to combat the
energy crisis An energy crisis or energy shortage is any significant bottleneck in the supply of energy resources to an economy. In literature, it often refers to one of the energy sources used at a certain time and place, in particular, those that supply n ...
. Since Granny had gone on to "her re-ward", it was up to Granny's centenarian "Maw" (
Imogene Coca Imogene Coca (born Emogeane Coca; November 18, 1908 – June 2, 2001) was an American comic actress best known for her role opposite Sid Caesar on ''Your Show of Shows''. Starting out in vaudeville as a child acrobat, she studied ballet and wishe ...
) to divulge the secret brew's ingredients. Subplots included Jethro playing an egocentric, starlet-starved Hollywood producer, Jane and her boss (
Werner Klemperer Werner Klemperer (March 22, 1920 – December 6, 2000) was an American actor. He was known for playing Colonel Wilhelm Klink on the CBS television sitcom ''Hogan's Heroes'', for which he twice won the award for Outstanding Supporting Actor in ...
) having a romance, and Elly May owning a large petting zoo. The four main characters finally got together by the end of the story. Having been filmed a mere decade after the final episode of the original series, viewer consensus was that the series' original spirit was lost to the film on many fronts, chief of which being the deaths of Ryan and Bailey and Baer's absence, which left only three of the six original cast members available to reprise their respective roles. Further subtracting from the familiarity was the fact that the legendary Clampett mansion (the
Sumner Spaulding Sumner Spaulding (1892–1952) was an American architect and city planner. He is best known for designing the Harold Lloyd Estate, Greenacres, in Beverly Hills, California, the Catalina Casino in Avalon on Santa Catalina Island, California, and t ...
-designed
Chartwell Mansion The Chartwell Mansion is a Chateauesque mansion in Bel-Air, California. Built in 1933, it is best known for its role as the Clampett family home in the 1960s television sitcom ''The Beverly Hillbillies''. It was the most expensive home for ...
) – was unavailable for a location shoot as the owners' lease was too expensive. Henning himself admitted sheer embarrassment when the finished product aired, blaming his inability to rewrite the script due to the
1981 Writers Guild of America strike The 1981 Writers Guild of America strike was a 3-month strike action taken to establish compensation in the then-new markets of "pay TV" and home video. Most scripted television series seasons started much later than originally planned as a result. ...
.


1993 special

In 1993, Ebsen, Douglas, and Baer reunited onscreen for the only time in the
CBS-TV CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
retrospective television special, ''The Legend of the Beverly Hillbillies'', which ranked as the fourth-most watched television program of the week—a major surprise given the mediocre rating for the 1981 television film. It was a rare tribute from the "Tiffany network", which owed much of its success in the 1960s to the series, but has often seemed embarrassed by it in hindsight, often downplaying the show in retrospective television specials on the network's history and rarely inviting cast members to participate in such all-star broadcasts. ''The Legend of The Beverly Hillbillies'' special ignored several plot twists of the television film, notably Jethro was now not a film director, but a leading Los Angeles physician. Critter-loving Elly May was still in California with her animals, but Jed was back home in the Hills, having lost his fortune, stolen by the now-imprisoned banker Drysdale. Nancy Kulp had died in 1991 and was little referred to beyond the multitude of film clips that dotted the special. The special was released on VHS tape by CBS/Fox Video in 1995 and as a bonus feature on the Official Third Season DVD Set in 2009.


Controversy

In 1974, CBS made a reportedly large cash payment settlement to employee Hamilton Morgen after Morgen sued the network. Morgen claimed CBS appropriated his submitted ideas and script for a show called ''Country Cousins'' to form ''The Beverly Hillbillies''.


Syndication

''The Beverly Hillbillies'' is still televised daily around the world in syndication. In the United States, the show is broadcast currently on
MeTV MeTV, an acronym for Memorable Entertainment Television, is an American broadcast television network owned by Weigel Broadcasting. Marketed as "The Definitive Destination for Classic TV", the network airs a variety of classic television program ...
,
Circle A circle is a shape consisting of all points in a plane that are at a given distance from a given point, the centre. Equivalently, it is the curve traced out by a point that moves in a plane so that its distance from a given point is const ...
,
Classic Reruns TV Classic Reruns TV is an American broadcast and digital television network. It was founded in 2020. History and description Classic Reruns TV features legendary American TV shows from the 1950s to 1970s including ''The Patty Duke Show'', ''The ...
,
GAC Family Great American Family is an American cable television network. Owned by Great American Media, it broadcasts family-oriented general entertainment programming, including television series and made-for-TV movies. It was originally established in ...
and
Laff Laff (legal name: Laff Media, LLC) is an American digital multicast television network headquartered in Atlanta, Georgia and is owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. The network specializes in comedy programmi ...
and was previously on
TBS Superstation TBS (an abbreviation for Turner Broadcasting System) is an American pay television network owned by the Warner Bros. Discovery U.S. Networks division of Warner Bros. Discovery. It carries a variety of programming, with a focus on comedy, alo ...
,
Nick at Nite Nick at Nite (stylized as nick@nite) is an American nighttime basic cable television channel that broadcasts over the channel space of Nickelodeon. It typically broadcasts Mondays to Thursday nights from 9 p.m. - 6:30 a.m. Eastern Time Zone, ET/Pac ...
,
TV Land TV Land is an American pay television channel owned by Paramount Global through its networks division. Originally a spinoff of Nick at Nite consisting exclusively of classic television shows, the channel now airs a combination of recent and cla ...
,
Hallmark Channel The Hallmark Channel is an American television channel owned by Crown Media Holdings, Inc., which in turn is owned by Hallmark Cards, Inc. The channel's programming is primarily targeted at families, and features a mix of television movies and ...
, and
Superstation WGN NewsNation is an American subscription television network owned by the Nexstar Media Group, and is the company's only wholly-owned, national cable-originated television channel. The channel runs a mixture of entertainment programming (consisti ...
. A limited number of episodes from the earlier portions of the series run have turned up in the
public domain The public domain (PD) consists of all the creative work A creative work is a manifestation of creative effort including fine artwork (sculpture, paintings, drawing, sketching, performance art), dance, writing (literature), filmmaking, ...
and as such are seen occasionally on many smaller networks such as
Retro TV Retro TV (stylized as retrotv), formerly known as Retro Television Network, is an American broadcast television network owned by Get After It Media. The network mainly airs classic television sitcoms and drama series from the 1950s through th ...
and
MyFamily TV The Family Channel is an American general entertainment television network owned by Get After It Media (formerly Luken Communications and Reach High Media Group), and based in Chattanooga, Tennessee. History In September 2008, ValCom announced ...
.
MeTV MeTV, an acronym for Memorable Entertainment Television, is an American broadcast television network owned by Weigel Broadcasting. Marketed as "The Definitive Destination for Classic TV", the network airs a variety of classic television program ...
Network airs ''The Beverly Hillbillies'' Saturday mornings at 6 A.M. Eastern Time. The show is distributed by
CBS Media Ventures CBS Media Ventures, Inc. (formerly CBS Television Distribution, Inc. and CBS Paramount Domestic Television, Inc.) is an American television distribution company owned by CBS Studios, part of CBS Entertainment Group, a division of Paramount Glob ...
, the syndication arm of
CBS Television Studios CBS Studios, Inc. is an American television production company which is a subsidiary of CBS Entertainment Group unit of Paramount Global. It was formed on January 17, 2006, by CBS Corporation as CBS Paramount Television, as a renaming of the o ...
and the CBS network. It was previously distributed by CBS Films,
Viacom Enterprises Viacom Productions (formerly Viacom Enterprises) was a television production arm of Viacom International. The division was active from 1974 until 2004, when the company was folded into Paramount Network Television 10 years following Viacom's acqu ...
,
Paramount Domestic Television Paramount Domestic Television (PDT) was the television distribution arm of American television production company Paramount Television, once the TV arm of Paramount Pictures. It was formed in 1982 originally as Paramount Domestic Television and V ...
, and
CBS Paramount Domestic Television CBS Media Ventures, Inc. (formerly CBS Television Distribution, Inc. and CBS Paramount Domestic Television, Inc.) is an American Broadcast syndication, television distribution company owned by CBS Studios, part of List of assets owned by Paramou ...
(all through corporate changes involving TV distribution rights to the early CBS library). The repeats of the show that debuted on
CBS Daytime CBS Daytime is a division within CBS that is responsible for the daytime television block programming on the CBS' late morning and early afternoon schedule. The block has historically encompassed soap operas and game shows. Schedule NOTE: All tim ...
on September 5–9, 1966, as "Mornin' Beverly Hillbillies" through September 10, 1971 and on September 13–17, 1971 as "The Beverly Hillbillies" lasted up to winter 1971–72. It aired at 11:00–11:30 am Eastern/10:00-10:30 am Central through September 3, 1971, then moved to 10:30–11:00 am Eastern/9:30–10:00 am Central for the last season on CBS Daytime.


Home media and legal status

Fifty-five episodes of the series are in the
public domain The public domain (PD) consists of all the creative work A creative work is a manifestation of creative effort including fine artwork (sculpture, paintings, drawing, sketching, performance art), dance, writing (literature), filmmaking, ...
(all 36 season-one episodes and 19 season-two episodes), because
Orion Television Orion () may refer to: Common meanings * Orion (constellation), named after the mythical hunter * Orion (mythology), a hunter in Greek mythology * Orion (spacecraft), NASA crew vehicle first launched in 2022 Arts and media Fictional ent ...
, successor to Filmways, neglected to renew their copyrights. As a result, these episodes have been released on home video and DVD on many low-budget labels and shown on low-power television stations and low-budget networks in prints. In many video prints of the public domain episodes, the original theme music has been replaced by generic music due to copyright issues. Before his death, Paul Henning, whose estate now holds the original film elements to the public domain episodes, authorized
MPI Home Video MPI Media Group is an American producer, distributor and licensor of theatrical film and home entertainment. MPI's subsidiaries include MPI Pictures, MPI Home Video, Gorgon Video, and the horror film distributor Dark Sky Films. The company is l ...
to release the best of the first two seasons on DVD, the first "ultimate collection" of which was released in the fall of 2005. These collections include the original, uncut versions of the first season's episodes, complete with their original theme music and opening sponsor plugs. Volume 1 has, among its bonus features, the alternate, unaired version of the pilot film, ''The Hillbillies Of Beverly Hills'' (the version of the episode that sold the series to CBS), and the "cast commercials" (cast members pitching the products of the show's sponsors) originally shown at the end of each episode. The alternate version is also the version seen on Amazon Prime Video. With the exception of the public domain episodes, the copyrights to the series were renewed by Orion Television. However, any new compilation of ''Hillbillies'' material will be copyrighted by either MPI Media Group or CBS, depending on the content of the material used. For many years,
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
, through a joint venture with CBS called CBS/Fox Video, released select episodes of ''Hillbillies'' on videocassette. After
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
merged with CBS in 1999,
Paramount Home Entertainment Paramount Home Entertainment (formerly Paramount Home Media Distribution, and originally Paramount Home Video) is the home video distribution arm of Paramount Pictures, a division of Paramount Global. The division oversees PPC's home entertainme ...
(the video division of Paramount Pictures, which was acquired by Viacom in 1994) took over the video rights. In 2006, Paramount announced plans to release the copyrighted episodes in boxed sets through
CBS DVD CBS Home Entertainment (formerly CBS Video Enterprises, Inc., MGM/CBS Home Video, CBS/Fox Video and CBS Video, currently branded as CBS DVD for DVD releases and CBS Blu-ray for Blu-ray releases) is a home entertainment company owned by Paramoun ...
later that year. The show's second season (consisting of the public domain episodes from that season) was released on DVD in Region 1 on October 7, 2008, as "...The Official Second Season". The third season was released on February 17, 2009. Both seasons are available to be purchased together from major online retailers. On October 1, 2013, season four was released on DVD as a Walmart exclusive. It was released as a full retail release on April 15, 2014. On April 26, 2016, CBS/Paramount released the complete first season on DVD. The fifth season was released on October 2, 2018. With so much work that has to be done to remaster the seasons, and a limited public appeal after 60 years, future remastered, unedited DVD releases are in doubt.


Spin-offs and associated merchandise


Theatrical adaptation

A three-act stage play based on the pilot was written by David Rogers in 1968. ''The Deadly Hillbillies,'' an interactive murder mystery, was written by John R. Logue using the core cast of characters as inspiration. This Gypsy Productions Murder Mystery Parody features characters such as Jed Clumpett, Daisy May Mostes, and Jane Hatchaway.


Comics

Dell Comics Dell Comics was the comic book publishing arm of Dell Publishing, which got its start in pulp magazines. It published comics from 1929 to 1974. At its peak, it was the most prominent and successful American company in the medium.Evanier, Mark"Wh ...
adapted the series into a comic book series in 1962. The art work was provided by
Henry Scarpelli Henry Scarpelli (July 30, 1930 – April 4, 2010) was an American comic book artist. His work won him recognition from the industry, including the Shazam Award for Best Inker (Humor Division) in 1970, for his work on '' Date With Debbi'', '' ...
. The comic ran for 18 issues, ending in August 1967.


Feature film

In 1993, a film version of ''
The Beverly Hillbillies ''The Beverly Hillbillies'' is an American television sitcom that was broadcast on CBS from 1962 to 1971. It had an ensemble cast featuring Buddy Ebsen, Irene Ryan, Donna Douglas, and Max Baer Jr. as the Clampetts, a poor, backwoods family from ...
'' was released starring
Jim Varney James Albert Varney Jr. (June 15, 1949 – February 10, 2000) was an American actor and comedian. He is best known for his broadly comedic role as Ernest P. Worrell, for which he won a Daytime Emmy Award, as well as appearing in films and ...
as Jed Clampett and featuring
Buddy Ebsen Buddy Ebsen (born Christian Ludolf Ebsen Jr., April 2, 1908 – July 6, 2003), also known as Frank "Buddy" Ebsen, was an American actor and dancer, whose career spanned seven decades. One of his most famous roles was as Jed Clampett in the CBS ...
in a cameo as
Barnaby Jones ''Barnaby Jones'' is an American detective television series starring Buddy Ebsen as a formerly retired investigator and Lee Meriwether as his widowed daughter-in-law, who run a private detective firm in Los Angeles, California. The show was or ...
, the lead character in his long-running post-''Hillbillies'' television series.


Computer game

Based on ''The Beverly Hillbillies'' movie, a PC computer adventure game for operating system MS-DOS was developed by Synergistic Software, Inc. and published in 1993 by Capstone Software.


See also

*
Chartwell Mansion The Chartwell Mansion is a Chateauesque mansion in Bel-Air, California. Built in 1933, it is best known for its role as the Clampett family home in the 1960s television sitcom ''The Beverly Hillbillies''. It was the most expensive home for ...


References


External links

*
Watch full episodes of ''The Beverly Hillbillies''
on TVLand.com
''The Beverly Hillbillies''
at the
Museum of Broadcast Communications The Museum of Broadcast Communications (MBC) is an American museum, the stated mission of which is "to collect, preserve, and present historic and contemporary radio and television content as well as educate, inform and entertain through our archi ...

''Beverly Hillbillies'' Theme Bluegrass Lyrics (The Ballad of Jed Clampett)


* {{DEFAULTSORT:Beverly Hillbillies, The 1962 American television series debuts 1971 American television series endings 1960s American sitcoms 1970s American sitcoms Articles containing video clips Black-and-white American television shows CBS original programming Dell Comics titles English-language television shows Nielsen ratings winners Television series about families Television series by CBS Studios Television shows filmed in Los Angeles Television shows set in Beverly Hills, California Television shows adapted into comics Television shows adapted into films Television shows adapted into plays Television shows adapted into video games Television shows set in California Television series by Filmways Ozarks in fiction