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Jamshid Gharajedaghi ( fa, جمشید قراچه‌داغی, born c. 1940) is an
Iranian-American Iranian Americans are United States citizens or nationals who are of Iranian ancestry or who hold Iranian citizenship. Iranian Americans are among the most highly educated people in the United States. They have historically excelled in busine ...
organizational theorist, management consultant, and Adjunct Professor of Systems thinking at
Villanova University Villanova University is a Private university, private Catholic church, Roman Catholic research university in Villanova, Pennsylvania. It was founded by the Order of Saint Augustine, Augustinians in 1842 and named after Thomas of Villanova, Sa ...
. He is known for his work of systems thinking, managing complexity, and business architecture. While in
Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
, Gharajedaghi headed Industrial Management Institute (IMI) and was a member of board of trustees for Azad University, Iran from 1976 to 1979. He has two children, Jeyran and Marjan Gharajedaghi, the latter with two children Nader and Leyli Granmayeh.


Biography

Gharajedaghi obtained his BA in Systems Engineering from the
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...
in 1963. After his graduation in 1963 Gharajedaghi started his career as Systems Engineer for the IBM World Trade Corporation. From 1969 to 1979 he was Managing Director of the Industrial management Institute, and from 1977 to 1987 Director of Bush Research Center, and Adjunct Professor of Systems at the
Wharton School of the University of Pennsylvania The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a Private university, private Ivy League rese ...
. Since 1987 he is managing director at the Interact, Institute for interactive design, and since 1999 Adjunct Professor of Systems thinking at the
Villanova University Villanova University is a Private university, private Catholic church, Roman Catholic research university in Villanova, Pennsylvania. It was founded by the Order of Saint Augustine, Augustinians in 1842 and named after Thomas of Villanova, Sa ...
School of Business. Gharajedaghi's research interests has evolved from his "early training in information systems ... to operations research, behavioral sciences, and finally, for the last 25 years to the development design thinking as the third generation of systems thinking."


Work


Modeling of social systems

In the 1988 article "Mechanisms, organisms and social systems" Gharajedaghi and Ackoff argue, that there is a fundamental flaw in the traditional way to think about social systems. They argued:
To think about anything requires an image or concept of it, a model. To think about a thing as complex as a social system most people use a model of something similar, simpler and more familiar. Traditionally, two types of models have been used in efforts to acquire information, knowledge and understanding of social systems: mechanistic and organismic. But, in a world of accelerating change, increasing uncertainty and growing complexity, it is becoming apparent that these are inadequate as guides to decision and action. The growing number of social crises and dilemmas that we face should be clear evidence that something is fundamentally wrong with the way we think about social systems.Gharajedaghi and Ackoff (1988, p. 289)
In their paper they have tried to describe and explain
the deficiencies of the two traditional ways of thinking about social systems. We then develop a third type of model, one we believe does not suffer from these inadequacies, a social system model which seeks to penetrate beyond the nature of machine and organisms to understand social systems in their own right.


Systems thinking

Gharajedaghi present his work as third generation of systems thinking. In the first chapter of his 1999 book "Systems thinking" he explains his point of view:
The analytical approach has remained essentially intact for nearly four hundred years, but systems thinking has already gone through three distinct generations of change. The first generation of systems thinking (operations research) dealt with the challenge of interdependency in the context of mechanical (deterministic) systems. The second generation of systems thinking (cybernetics and open systems) dealt with the dual challenges of interdependency and self-organization (neg-entropy)4 in the context of living systems. The third generation of systems thinking (design) responds to the triple challenge of interdependency, self-organization, and choice in the context of sociocultural systems.


Business architecture

In the 1990s the
information age The Information Age (also known as the Computer Age, Digital Age, Silicon Age, or New Media Age) is a historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during ...
was unfolding changing the global market economy. With the businesses adapting, the new concept of business architecture was presented as promising alternative. Gharajedaghi (1999) explained the context:
In a global market economy with ever-increasing levels of disturbance, a viable business can no longer be locked into a single form or function. Success comes from a self-renewing capability to spontaneously create structures and functions that fit the moment. In this context, proper functioning of self-reference would certainly prevent the vacillations and the random search for new products/markets that have, over the past years, destroyed so many businesses.
In fact, the ability to continuously match the portfolio of internal competencies with the portfolio of emerging market opportunities is the foundation of the emerging concept of new business architecture ...Gharajedaghi (1999/2005, p. 152)
According to Bodine and Hilty (2009) "important advances in this area borrowed from the operations discipline came in 1993 in the form of Michael Hammer and
James Champy James (Jim) Champy (born 1942) is an Italian American business consultant, and organizational theorist, known for his work in the field of business process reengineering, business process improvement and organizational change. Life and work Cha ...
's book ''Reengineering the Corporation'', which introduced tools for mapping and optimizing business activities using process modeling. The Balanced Scorecard developed by Robert Kaplan and
David Norton David Norton may refer to: * Dave Norton (football) (born 1965), footballer *David C. Norton (born 1946), United States federal judge *David L. Norton (1930–1995), American philosopher *David P. Norton David P. Norton (born 1941) is an American ...
at about the same time enabled the business to measure overall corporate success against goals on qualitative as well as quantitative dimensions."Paul Arthur Bodine and Jack Hilty. "Business Architecture: An Emerging Profession," at ''businessarchitectsassociation.org,'' Business Architects Association Institute. April 28, 2009.
online
)


Selected publications

* Ackoff, Russell L., Elsa Vergara Finnel, and Jamshid Gharajedaghi. ''A guide to controlling your corporation's future.'' Wiley, 1984. * Gharajedaghi, Jamshid. ''Toward a systems theory of organization.'' Intersystems Publications, 1985. * Gharajedaghi, Jamshid. ''Systems thinking: Managing chaos and complexity: A platform for designing business architecture.'' Elsevier, 1999; 2005; 2011. Articles, a selection: * Gharajedaghi, Jamshid, and
Russell L. Ackoff Russell Lincoln Ackoff (February 12, 1919 – October 29, 2009) was an American organizational theorist, Management consulting, consultant, and Anheuser-Busch Professor Emeritus of Management Science at the Wharton School, University of Pennsylva ...
.
Mechanisms, organisms and social systems
" ''Strategic Management Journal'' 5.3 (1984): 289–300. * Ackoff, Russell L., and Jamshid Gharajedaghi. "Reflections on systems and their models." ''Systems Research'' 13.1 (1996): 13–23.


References


External links


Jamshid Gharajedaghi
World Economic Forum {{DEFAULTSORT:Gharajedaghi, Jamshid 1940s births Living people American business theorists UC Berkeley College of Engineering alumni Wharton School of the University of Pennsylvania faculty Villanova University faculty Iranian emigrants to the United States Iranian expatriate academics