JamJar Investments is a

venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...

investment fund, headquartered in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, founded in 2012 by

Richard Reed Richard John Reed, (born 13 February 1973) is a British businessman, entrepreneur and public speaker. He is the co-founder of Innocent Drinks (founded in 1999 ), an international company producing fresh fruit smoothies and vegetable pots sol ...

, Jon Wright, Adam Balon, and Katie Marraché (née Leviten). Reed, Wright, and Balon had previously founded

FMCG Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...

smoothie A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt, ice cream or cottage cheese. Other ingredients may be added, including fruits, vegetables, non-dai ...

brand

Innocent Drinks Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company. Histor ...

, which was sold to

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

in 2013 for north of $700m. JamJar Investments provides investment to early-stage companies in the consumer technology and FMCG sectors. Previous investments include

Farewill Farewill is a private company that provides will-writing, probate, and cremation services in the UK. Founded in 2015. It claims to be the UK's biggest will writer. Farewill is registered in England and Wales with the Law Society and was declare ...

, Graze,

Deliveroo Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England. It operates in the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates and Kuwait. ...

, Tails.com,

Babylon Health Babylon Health is a digital-first health service provider that combines an artificial intelligence powered platform with virtual clinical operations for patients. Patients are connected with health care professionals through its web and mobile ...

, Propercorn,

Popchips Popchips is an American brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes. Hi ...

and

Simba Sleep Simba Sleep (also known as Simba) is a British online mattress group that was founded in 2015. It manufactures and sells mattresses, bedding and other sleep products in several countries, including the UK, Canada and China. Simba's retail partne ...

. In May 2017 Katie Marrache was announced Europe's youngest female VC partner. JamJar announced a new fund of £100m in April 22.

References

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External links

JamJar Investments official website
Investment companies of the United Kingdom Privately held companies of the United Kingdom