James Frost (born 29 June 1973 in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

) is an English

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

and

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

director.

Career

James Frost began his career in 1997 as part of the British directing duo James & Alex mith The pair produced work together starting at the Artists Company, and later at

Ridley Scott Associates Sir Ridley Scott (born 30 November 1937) is a British film director and producer. Directing, among others, science fiction films, his work is known for its atmospheric and highly concentrated visual style. Scott has received many accolades th ...

(RSA Films). The pair stopped working together in 2001 with

Turin Brakes Turin Brakes are an English band, comprising original duo of Olly Knights and Gale Paridjanian, and long-term collaborators Rob Allum and Eddie Myer. They had a UK top 5 hit in 2003 with their song "Painkiller (Summer Rain)". Since starting ou ...

"72" being the last video they created together. In 2002, Frost directed then up and coming songstress

Norah Jones Norah Jones (born Geethali Norah Jones Shankar; March 30, 1979) is an American singer, songwriter, and pianist. She has won several awards for her music and as of 2012, has sold more than 50 million records worldwide. ''Billboard'' named her the ...

in the California desert for the song "

Come Away With Me ''Come Away with Me'' is the debut studio album by American recording artist Norah Jones, released on February 26, 2002, by Blue Note Records. Recording sessions took place at Sorcerer Sound Studio in New York City and Allaire Studios in Shoka ...

"; Frost and Jones collaborated on two more videos from each of her subsequent releases. In 2004, Frost started Blip Boutique. Successful collaborations have since been created under the Blip Boutique banner including work with the

White Stripes The White Stripes were an American rock duo from Detroit formed in 1997. The group consisted of Jack White (songwriter, vocals, guitar, piano, and mandolin) and Meg White (drums and vocals). After releasing several singles and three albums wi ...

Elvis Costello Declan Patrick MacManus Order of the British Empire, OBE (born 25 August 1954), known professionally as Elvis Costello, is an English singer-songwriter and record producer. He has won multiple awards in his career, including a Grammy Award in ...

OK Go OK Go is an American rock band originally from Chicago, Illinois, now based in Los Angeles, California. The band is composed of Damian Kulash (lead vocals, guitar), Tim Nordwind (bass guitar and vocals), Dan Konopka (drums and percussion), and ...

Phish Phish is an American rock band formed in Burlington, Vermont, in 1983. The band is known for musical improvisation, extended jams, blending of genres, and a dedicated fan base. The band consists of guitarist Trey Anastasio, bassist Mike Gordon ...

and

Robyn Robin Miriam Carlsson (born 12 June 1979), known as Robyn (), is a Swedish pop singer, songwriter, record producer, and DJ. She arrived on the music scene with her 1995 debut album, ''Robyn Is Here'', which produced two Billboard Hot 100, ''Bil ...

and a video for

Interpol The International Criminal Police Organization (ICPO; french: link=no, Organisation internationale de police criminelle), commonly known as Interpol ( , ), is an international organization that facilitates worldwide police cooperation and cri ...

using data visualization in collaboration with data visualizer and artist

Aaron Koblin Aaron Koblin (born January 14, 1982) is an American digital media artist and entrepreneur best known for his innovative use of data visualization and his pioneering work in crowdsourcing, virtual reality, and interactive film. He is co-founder an ...

along with Frost's creative partner at Blip Boutique Mary Fagot. Blip Boutique has since moved more into the world of interactive digital media and

social network A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...

applications. His 2008 "

House of Cards A house of cards (also known as a card tower or card castle) is a structure created by stacking playing cards on top of each other, often in the shape of a pyramid. "House of cards" is also an expression that dates back to 1645 meaning a structu ...

" video for

Radiohead Radiohead are an English rock band formed in Abingdon, Oxfordshire, in 1985. The band consists of Thom Yorke (vocals, guitar, piano, keyboards); brothers Jonny Greenwood (lead guitar, keyboards, other instruments) and Colin Greenwood (bass) ...

, with technological assistance by Aaron Koblin, premiered on

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

. No actual camera footage is used in the video; instead, it used

LIDAR Lidar (, also LIDAR, or LiDAR; sometimes LADAR) is a method for determining ranges (variable distance) by targeting an object or a surface with a laser and measuring the time for the reflected light to return to the receiver. It can also be ...

technology similar to that used in

Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets ( Street View), real-time traffic conditions, and rou ...

. The video was made with assistance by students of the

G-Star School of the Arts The School District of Palm Beach County (SDPBC) is the tenth-largest public school district in the United States, and the fifth largest school district in Florida. The district encompasses all of Palm Beach County. For the beginning of the 201 ...

, and was nominated at the 51st

Grammy Awards The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...

for Best Short Form Music Video in 2009. In 2010, James Frost collaborated with the rock band

and engineering collective Syyn Labs to create a giant

Rube Goldberg Reuben Garrett Lucius Goldberg (July 4, 1883 – December 7, 1970), known best as Rube Goldberg, was an American cartoonist, sculptor, author, engineer, and inventor. Goldberg is best known for his popular cartoons depicting complicated gadge ...

machine for a music video for the song "This Too Shall Pass". The video took five months to design and build and two days to shoot. It was shot on February 11 and 12, 2010, in a warehouse in the

Echo Park Echo Park is a neighborhood in the east-central region of Los Angeles, California. Located to the northwest of Downtown, it is bordered by Silver Lake to the west and Chinatown to the east. The culturally diverse neighborhood has become known fo ...

neighborhood of

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

; the final version is one continuous take. It was released via

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

on March 1, 2010 and by October 2010 had been seen 16 million times. The video was awarded the AICP award and is part of the permanent collection at the

Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of ...

(MoMA)in New York City.

Awards and nominations

's "House of Cards", nominated for a

Grammy The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pre ...

for Best Short Form Video, 2009 *

's "House Of Cards", Winner

D&AD Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. I ...

Yellow Pencil for Outstanding Achievement in Music Video, *

's "

This Too Shall Pass "This too shall pass" ( fa, این نیز بگذرد, īn nīz bogzarad) is a Persian adage translated and used in several languages. It reflects on the temporary nature, or ephemerality, of the human condition — that neither the bad, nor good, ...

", winner at

UK Music Video Awards The UK Music Video Awards is an annual celebration of creativity, technical excellence and innovation in music video and moving image for music. The awards began in 2008. There is a wide range of opportunities for UK individuals and companies to ...

, 2010

References

*http://www.kcet.org/socal/voices/blur-sharpen/james-frosts-landscapes.html *https://www.theguardian.com/music/2008/jul/14/news.culture *http://www.creativereview.co.uk/cr-blog/2008/july/radiohead-house-of-cards-video *https://web.archive.org/web/20100327063417/http://www.promonews.tv/2010/03/22/bug-18-james-frost-talks-to-adam-buxton-about-the-making-of-the-video-for-ok-go%E2%80%99s-this-too-shall-pass/

External links

Tool
* {{DEFAULTSORT:Frost, James English music video directors Advertising directors 1973 births Artists from London Living people