James Diener is an American entertainment and music executive.
He is the co-founder of Freesolo Entertainment; an entertainment company comprising Freesolo Music, a record label joint venture with
Interscope Records
Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...
/
Universal Music Group
Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
; Freesolo Publishing, a joint venture with
Sony/ATV Music Publishing
Sony Music Publishing (formerly Sony/ATV Music Publishing) is the largest music publisher in the world, with over five million songs owned or administered as of end March 2021. US-based, it is part of the Sony Music Group, which is itself owned ...
; and Freesolo Management, a joint venture with Vector Management. Freesolo has represented artists such as
Avril Lavigne
Avril Ramona Lavigne ( ; born September 27, 1984) is a Canadian singer and songwriter. At age 16, she signed a two-album recording contract with Arista Records. Her debut studio album, ''Let Go (Avril Lavigne album), Let Go'' (2002), is the ...
,
Rachel Platten
Rachel Ashley Platten (born May 20, 1981) is an American singer-songwriter and author. After releasing two albums independently in 2003 and 2011, she signed with Columbia Records in 2015 and released her mainstream debut single, "Fight Song", w ...
,
The Struts
The Struts are a British rock band formed in Derby, Derbyshire in 2012. The band consists of lead vocalist Luke Spiller, guitarist Adam Slack, bassist Jed Elliott, and drummer Gethin Davies.
The band has cited its influences as: Queen, The D ...
,
Gavin DeGraw
Gavin Shane DeGraw (born February 4, 1977) is an American singer-songwriter. DeGraw rose to fame with his song "I Don't Want to Be" from his debut album '' Chariot'' (2003); the song became the main theme song for The WB drama series ''One Tree ...
,
Jharrel Jerome
Jharrel Jerome (born October 9, 1997) is an American actor and rapper who is best known for appearing in Barry Jenkins's acclaimed drama film ''Moonlight'' (2016), and for portraying Korey Wise in Ava DuVernay's Netflix miniseries ''When They S ...
,
Hailee Steinfeld
Hailee Steinfeld (born December 11, 1996) is an American actress and singer. She is the recipient of List of awards and nominations received by Hailee Steinfeld, various accolades, including a Peabody Award, and nominations for an Academy Award ...
and
Pitbull
Pit bull is a term used in the United States for a type of dog descended from bulldogs and terriers, while in other countries such as the United Kingdom the term is used as an abbreviation of the American Pit Bull Terrier breed. The term was f ...
.
He is the co-founder of
Alignment Artist Capital,
a New York-based specialty finance company created specifically for the entertainment industry in partnership with
BlackRock
BlackRock, Inc. is an American Multinational corporation, multi-national investment company based in New York City. Founded in 1988, initially as a Enterprise risk management, risk management and fixed income institutional asset manager, BlackR ...
.
He is the Executive Music Producer for
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
's 2018 unscripted music series, ''
Westside''.
Early life
Diener grew up in New York and attended
The Fieldston School
Ethical Culture Fieldston School (ECFS), also referred to as Fieldston, is a private independent school in New York City. The school is a member of the Ivy Preparatory School League. The school serves approximately 1,700 students with 480 facult ...
. His father, Steve Diener, was the president of
ABC Records
ABC Records was an American record label founded in New York City in 1955. It originated as the main popular music label operated by the Am-Par Record Corporation. Am-Par also created the Impulse! jazz label in 1960. It acquired many labels befo ...
in the 1970s. He attended
Johns Hopkins University
Johns Hopkins University (Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland. Founded in 1876, Johns Hopkins is the oldest research university in the United States and in the western hem ...
and graduated in 1991 with honors.
Career
Diener was the founder, CEO, and President of
A&M Octone Records
A&M Octone Records was an American record label owned as a joint venture between Universal Music Group and Octone Records. A full-service artist development label, it was founded in 2007 as a merger between Octone and Interscope Geffen A&M's defun ...
, a joint venture between
Octone Records
A&M Octone Records was an American record label owned as a joint venture between Universal Music Group and Octone Records. A full-service artist development label, it was founded in 2007 as a merger between Octone and Interscope Geffen A&M's defu ...
and
Universal Music Group
Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
. A&M/Octone Records signed and developed platinum artists including
Maroon 5
Maroon 5 is an American pop rock band from Los Angeles, California. It currently consists of lead vocalist Adam Levine, keyboardist and rhythm guitarist Jesse Carmichael, lead guitarist James Valentine (musician), James Valentine, drummer Matt ...
,
Hollywood Undead
Hollywood Undead is an American rap rock band from Los Angeles, California, formed in 2005. All of the band members use pseudonyms and previously wore their own unique mask, most of which were based on the common hockey goaltender design. The ...
,
Flyleaf
Flyleaf may refer to:
*In book design, a blank leaf in the front or back cover
* Flyleaf (band)
Flyleaf is an American rock band formed in Belton, Texas, in 2002. The band has charted on mainstream rock, Christian pop, and Christian metal ...
and
K'naan
Keinan Abdi Warsame (born 1 February 1978) ( so, Keynaan Cabdi Warsame, ar, كَينَان عَبدِ وَرسَمَ ''Kaynān ʿAbdi Warsama''), better known by his stage name K'naan (), is a Somali-Canadian musician. He rose to prominence ...
. After six years of operation, in September 2013, Octone initiated its buy/sell rights in the joint venture, resulting in Universal Music Group purchasing Octone Records' 50% interest in A&M Octone Records.
In 2000, Diener founded Octone Records,> while simultaneously serving as Senior Vice President of A&R Marketing
for
Clive Davis
Clive Jay Davis (born April 4, 1932) is an American record producer, A&R executive, record executive, and lawyer. He has won five Grammy Awards and was inducted into the Rock and Roll Hall of Fame as a non-performer, in 2000.
From 1967 to 1 ...
and the
RCA Music Group
RCA Music Group was an umbrella group of labels distributed by Sony Music Entertainment that existed between March 2004 and 2009, and for a short period of time between July 2011 and October 2011 as all RCA Music Group labels were merged with RCA ...
.
As part of that relationship, Diener negotiated a joint venture with Sony Music that gave Octone the ability to upstream successful acts in partnership with the
RCA Music Group
RCA Music Group was an umbrella group of labels distributed by Sony Music Entertainment that existed between March 2004 and 2009, and for a short period of time between July 2011 and October 2011 as all RCA Music Group labels were merged with RCA ...
for further international marketing and promotion. While at RCA, Diener signed and developed singer-songwriter
Gavin DeGraw
Gavin Shane DeGraw (born February 4, 1977) is an American singer-songwriter. DeGraw rose to fame with his song "I Don't Want to Be" from his debut album '' Chariot'' (2003); the song became the main theme song for The WB drama series ''One Tree ...
.
Octone was also noted in the music industry for its private-equity financing model and is the subject of a 2007
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
case study.
Upon Octone's original launch, Diener raised $5 million of private equity investment from
BlackRock
BlackRock, Inc. is an American Multinational corporation, multi-national investment company based in New York City. Founded in 1988, initially as a Enterprise risk management, risk management and fixed income institutional asset manager, BlackR ...
,
The Blackstone Group
Blackstone Inc. is an American alternative investment management company based in New York City. Blackstone's private equity business has been one of the largest investors in leveraged buyouts in the last three decades, while its real estate bu ...
,
Lazard Freres
Lazard Ltd (formerly known as Lazard Frères & Co.) is a financial advisory and asset management firm that engages in investment banking, asset management and other financial services, primarily with institutional clients. It is the world's ...
,
Credit Suisse First Boston
Credit Suisse First Boston (also known as CSFB and CS First Boston) is the investment banking affiliate of Credit Suisse headquartered in New York.
The company was created by the merger of First Boston, First Boston Corporation and Credit Suisse, ...
,
MacAndrews & Forbes
MacAndrews & Forbes Incorporated is an American diversified holding company wholly owned by billionaire investor Ronald Perelman.
Current investments include leading participants across a wide range of industries, from cosmetics and entertainme ...
,
Kelso & Company
Kelso & Company is an American private equity firm focusing on leveraged buyouts, recapitalizations and growth capital transactions. Kelso invests in a variety of sectors, including communication, manufacturing and restaurants. Kelso is based i ...
and
Soros Fund Management
Soros Fund Management, LLC is a private American investment management firm. It is currently structured as a family office, but formerly as a hedge fund. The firm was founded in 1970 by George Soros and, in 2010, was reported to be one of the mos ...
.
Prior to Octone Records and RCA Music Group, Diener was Vice President of A&R and Marketing at
Columbia Records
Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...
, working with
Aerosmith
Aerosmith is an American Rock music, rock band formed in Boston in 1970. The group consists of Steven Tyler (lead vocals), Joe Perry (musician), Joe Perry (guitar), Tom Hamilton (musician), Tom Hamilton (bass), Joey Kramer (drums) and Brad Whi ...
,
Bruce Springsteen
Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American singer and songwriter. He has released 21 studio albums, most of which feature his backing band, the E Street Band. Originally from the Jersey Shore, he is an originat ...
,
Bob Dylan
Bob Dylan (legally Robert Dylan, born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Often regarded as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture during a career sp ...
,
Pink Floyd
Pink Floyd are an English rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic music, psychedelic groups, they were distinguished by their extended compositions, sonic experimentation, philo ...
,
Johnny Cash
John R. Cash (born J. R. Cash; February 26, 1932 – September 12, 2003) was an American country singer-songwriter. Much of Cash's music contained themes of sorrow, moral tribulation, and redemption, especially in the later stages of his ca ...
,
Black Crowes
Black is a color which results from the absence or complete Absorption (electromagnetic radiation), absorption of visible spectrum, visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or fi ...
,
Clutch
A clutch is a mechanical device that engages and disengages power transmission, especially from a drive shaft to a driven shaft. In the simplest application, clutches connect and disconnect two rotating shafts (drive shafts or line shafts). ...
,
The Jayhawks
The Jayhawks are an American alternative country and country rock band that emerged from the Twin Cities music scene in the mid-1980s. Led by vocalists/guitarists/songwriters Gary Louris and Mark Olson (musician), Mark Olson, their country rock ...
,
Tony Bennett
Anthony Dominick Benedetto (born August 3, 1926), known professionally as Tony Bennett, is an American retired singer of traditional pop standards, big band, show tunes, and jazz. Bennett is also a painter, having created works under his birth ...
,
Roger Waters
George Roger Waters (born 6 September 1943) is an English musician, singer-songwriter and composer. In 1965, he co-founded the progressive rock band Pink Floyd. Waters initially served as the bassist, but following the departure of singer-so ...
,
Chris Whitley
Christopher Becker Whitley (August 31, 1960 – November 20, 2005) was an American blues/rock singer-songwriter and guitarist. During his 25-year career he released more than a dozen albums, had two songs in the top 50 of the Billboard mainst ...
,
Jesse Malin
Jesse Malin (born January 26, 1967) is an American rock musician, guitarist, and songwriter. Starting his performing career in the New York hardcore band Heart Attack, and rising to prominence as vocalist of D Generation, a solo recording artis ...
,
Iron Maiden
Iron Maiden are an English heavy metal band formed in Leyton, East London, in 1975 by bassist and primary songwriter Steve Harris. While fluid in the early years of the band, the lineup for most of the band's history has consisted of Harri ...
,
Terence Trent D'Arby
Sananda Francesco Maitreya (born Terence Trent Howard; March 15, 1962), who started his career with the stage name Terence Trent D'Arby, is an American singer and songwriter who came to fame with his debut studio album, ''Introducing the Hardlin ...
, and
New Kids on the Block
New Kids on the Block (also initialized as NKOTB) is an American boy band from Dorchester, Massachusetts. The band consists of brothers Jonathan and Jordan Knight, Joey McIntyre, Donnie Wahlberg, and Danny Wood. New Kids on the Block enjoy ...
, among others.
Diener is a record producer and member of both
NARAS
The Recording Academy (formally the National Academy of Recording Arts and Sciences; abbreviated NARAS) is an American learned academy of musicians, producers, recording engineers, and other musical professionals. It is famous for its Grammy A ...
and the
Academy of Magical Arts
The Magic Castle is a clubhouse for magicians and magic enthusiasts, as well as the clubhouse for the Academy of Magical Arts. It is in the Hollywood district of Los Angeles, California and it bills itself as "the most unusual private club in t ...
.
He has been an invited guest speaker at
New York University
New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin.
In 1832, the ...
,
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
,
Wharton School of Business
The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in ...
,
Berklee College of Music
Berklee College of Music is a private music college in Boston, Massachusetts. It is the largest independent college of contemporary music in the world. Known for the study of jazz and modern American music, it also offers college-level cours ...
, and the Benjamin N. Cordoza School of Law. Diener was also featured in ''Blockbusters'', a 2013 book on the business of entertainment and a 2002 ''
New York Times Magazine
''The New York Times Magazine'' is an American Sunday magazine supplement included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted many notable contributors. ...
'' cover story on the pop music industry. He delivered the Keynote Speech at the 2010
NARM NARM was the National Association of Recording Merchandisers, now renamed as the Music Business Association. NARM may also refer to:
*North American Reciprocal Museums
*North American Registry of Midwives, a certifying organization for Midwifery#Ce ...
Convention in Chicago.
References
{{DEFAULTSORT:Diener, James
American music industry executives
People from New York City
Living people
1969 births