James Charles (2019) (cropped)
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James Charles Dickinson (born May 23, 1999) is an American
beauty YouTuber A beauty YouTuber, commonly referred to as a "beauty vlogger", "beauty guru", "beauty influencer," or "Beautuber", is a person who creates and posts videos to YouTube about cosmetics, fashion, hair-styling, nail art, and other beauty-related topi ...
and makeup artist. While working as a local makeup artist in his hometown of
Bethlehem, New York Bethlehem is a town in Albany County, New York, United States. The town's population was 35,034 at the 2020 census. Bethlehem is located immediately to the south of the City of Albany. Bethlehem includes the following hamlets: Delmar, Elsmer ...
, Charles started a YouTube channel, where he posts makeup tutorials. In 2016, he became the first male brand ambassador for CoverGirl after a tweet featuring his makeup went viral online. In 2020, Charles hosted, directed, and co-produced the YouTube Originals
reality competition Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
series ''Instant Influencer''. He has released an eyeshadow palette and created a makeup line in collaboration with
Morphe Cosmetics Morphe Cosmetics, also known as Morphe Brushes, legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles cosmetics and beauty manufacturer founded in 2008. The company specializes in the digital retail direct-to-consumer distribut ...
, and has received numerous awards for his work on social media, including two People's Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award. His career has included multiple online controversies, including a widely publicized feud with fellow beauty YouTuber Tati Westbrook in 2019. After being accused by several underage boys of online grooming, Charles admitted to sexting with two underage boys though denied knowing they were underage at the time.


Early life

James Charles Dickinson was born on May 23, 1999 in
Bethlehem, New York Bethlehem is a town in Albany County, New York, United States. The town's population was 35,034 at the 2020 census. Bethlehem is located immediately to the south of the City of Albany. Bethlehem includes the following hamlets: Delmar, Elsmer ...
, to parents Skip, a contractor, and Christine Dickinson. His younger brother, Ian Jeffrey, works as a model. He attended
Bethlehem Central High School Bethlehem Central High School is a public high school in Delmar, New York, just south of Albany. Located at 700 Delaware Avenue, the school serves students in grades 9–12 from the towns of Bethlehem and New Scotland. The school was ranked 366 ...
, where he graduated in 2017. Describing his high school experience, he stated, "I did get bullied a lot in high school and personally, I just ignored it." Charles began working as an amateur hairstylist and started doing makeup after being asked by a friend to do her makeup for a school dance. After teaching himself how to apply makeup, he soon began doing it professionally for girls in his area.


Career

In December 2015, Charles started a YouTube channel where he began posting makeup tutorials. A tweet of him retaking his
senior portrait Portrait photography, or portraiture, is a type of photography aimed toward capturing the personality of a person or group of people by using effective Photographic lighting, lighting, Painted photography backdrops, backdrops, and poses. A portr ...
with a ring light and makeup on went viral in September 2016. In October 2016, when he was 17, he became the first male brand ambassador for cosmetics brand CoverGirl. The appointment was met with significant praise on social media. His first appearance was in advertisements for CoverGirl's So Lashy mascara. He started a clothing line, Sisters Apparel, and a makeup collection, the Sister Collection, made in collaboration with cosmetics brand Morphe Cosmetics, in November 2018. By early 2019, he had 10 million subscribers on YouTube. His January 2019 visit to Birmingham for the opening of Morphe Cosmetics' second United Kingdom store caused gridlock in the city center. Charles did Australian rapper Iggy Azalea's makeup for promotional art for her single " Sally Walker" in March 2019 and appeared in the song's music video. He announced he would go on the Sisters Tour throughout the US in April 2019. However, the tour was canceled the following month following a highly publicized feud with American social media personality Tati Westbrook. Charles hosted the first season of the YouTube Originals reality competition series ''Instant Influencer'', which premiered on his YouTube channel in April 2020. For his work on the show, he won the award for Show of the Year at the
10th Streamy Awards The 10th Annual Streamy Awards was the tenth installment of the Streamy Awards honoring the best in American streaming television series and their creators. The ceremony was held on December 12, 2020, hosted by drag queens Trixie Mattel and Katya ...
. In March 2021, YouTube announced that he would not return to host the second season of the show. In October 2020, Charles made a cameo appearance in the music video for American social media personality Larray's single " Canceled". Since the launch of his channel, Charles has made a number of collaborative videos, doing makeup on and with various public figures including: Kim Kardashian,
Kylie Jenner Kylie Kristen Jenner (born August 10, 1997) is an American media personality, socialite, and businesswoman. She starred in the E! reality television series ''Keeping Up with the Kardashians'' from 2007 to 2021 and is the founder and owner of ...
, Lil Nas X,
Kesha Kesha Rose Sebert (; born March 1, 1987), formerly stylized as Ke$ha, is an American singer and songwriter. In 2005, at age 18, Kesha was signed to Kemosabe Records. Her first major success came in early 2009 after she was featured on America ...
, Madison Beer, Doja Cat, JoJo Siwa, Charli D'Amelio, Addison Rae, Trixie Mattel,
Avani Gregg Avani Kiana Gregg (born November 23, 2002) is an American social media personality and make-up artist. She first developed a following on TikTok. Gregg plays Gemma in the web series ''Chicken Girls''. She received the Shorty Award for TikToker of ...
, and Bretman Rock. In January 2021, Charles sang a cover of " Drivers License". In May 2022, Charles posted a photo of him tucking himself, as well as a video of him twerking while tucked, after which he stated he lost over 80,000 followers. After noting the loss of followers, he stated, "I'm so sorry that y'all are boring, u will not be missed." '' The Tab'' noted the loss of followers eventually topped 130,000.


Public image

Early in his career, Charles received attention for being a young male makeup artist. Todd Spangler of '' Variety'' called him "YouTube's most famous beauty vlogger". Writing for the ''
Irish Independent The ''Irish Independent'' is an Irish daily newspaper and online publication which is owned by Independent News & Media (INM), a subsidiary of Mediahuis. The newspaper version often includes glossy magazines. Traditionally a broadsheet new ...
'', Caitlin McBride remarked that he "spearheaded a makeup revolution among men", while Amelia Tait of '' The Guardian'' wrote that his online platform was "arguably revolutionary". ''
Teen Vogue ''Teen Vogue'' is an American online publication, formerly in print, launched in January 2003, as a sister publication to ''Vogue (magazine), Vogue'', targeted at teenagers. Like ''Vogue'', it included stories about fashion and celebrities. Since ...
'' referred to him in 2019 as "one of the most famous YouTube makeup artists and beauty influencers around", while Noelle Faulkner of '' Vogue Australia'' wrote in 2018 that he had "one of the most engaged followings on YouTube". Charles refers to his fans as "sisters". He has cited Jaclyn Hill and Nikkie de Jager as his biggest influences. He has said that, for him, makeup is "a creative outlet and an art form". In May 2021, he was sued by a former employee of his for wrongful termination.


Tati Westbrook feud

In 2019, Tati Westbrook, a fellow makeup artist and frequent collaborator with Charles, uploaded a 43-minute video titled ''Bye Sister'', accusing him of disloyalty and attempting to seduce a heterosexual man. YouTuber Jeffree Star and singer Zara Larsson corroborated Westbrook's claims and Charles became the first YouTuber to lose one million subscribers in 24 hours. He uploaded an eight-minute apology video to Westbrook, which became one of the most disliked videos on YouTube before it was deleted. He posted a second 41-minute video titled ''No More Lies'' addressing and refuting the comments made by Westbrook, which led to renewed online support for Charles and criticism of Westbrook. Westbrook later removed the original video and, in 2020, posted a follow-up video in which she stated that Star and Shane Dawson manipulated her into making the original video. This series of events sparked media analysis relating to
cancel culture Cancel culture, or rarely also known as call-out culture, is a phrase contemporary to the late 2010s and early 2020s used to refer to a form of ostracism in which someone is thrust out of social or professional circles—whether it be online, on ...
, allegations of toxicity against YouTube's beauty community, stereotypes of gay men as predatory, and the profits made from online feuds.


Grooming allegations

In February 2021, a 16-year-old boy named Isaiyah posted a video to TikTok alleging that Charles groomed him by sending him nude photos and pressuring him into sexting with him despite knowing his age. Charles responded to the video with a tweet denying the grooming accusations and stating that the boy initially claimed to be 18 years old. In March 2021, other underage boys accused Charles of sending unsolicited nude photos and pressuring them into sexting with him. In April 2021, Charles posted a 14-minute-long video titled ''Holding Myself Accountable'', in which he stated that he sent sexually explicit messages to "two different people, both under the age of 18", though he denied knowing they were underage at the time. Charles called his past behavior "reckless" and "desperate", stating, "to the guys involved in the situation, I wanna say I'm sorry. I'm sorry that I flirted with you and I'm really sorry if I ever made you uncomfortable. It is completely unacceptable". Later that month, Morphe released a statement saying they would cut business ties with Charles and YouTube temporarily demonetized his channel. He returned to YouTube with a video titled ''An Open Conversation'' in July 2021.


Personal life

Charles came out as gay to his parents at age 12. Addressing questions about his gender identity, he stated, "I'm confident in myself and my gender identity – 'mhappy being a boy. But at the same time, I love makeup. I have a full set of nails on all the time." As of 2019, his net worth was estimated to be US$12 million. In 2020, he purchased a US$7 million mansion in Los Angeles.


Filmography


Awards and nominations


References


External links

* * * {{DEFAULTSORT:Charles, James 1999 births American child models American make-up artists American TikTokers American YouTubers Beauty and makeup YouTubers Fashion influencers Fashion YouTubers Gay entertainers Gay models American LGBT entertainers LGBT people from New York (state) LGBT TikTokers LGBT YouTubers Living people Male bloggers Male models from New York (state) People from Bethlehem, New York Streamy Award winners YouTube controversies YouTube vloggers 20th-century LGBT people 21st-century LGBT people