Jaipur Jewellery Show (JJS) is a B2B & B2C Jewellery trade fair held annually in December (also known as the December Show) at the Jaipur Exhibition & Convention Centre (JECC),

Jaipur Jaipur (; Hindi Language, Hindi: ''Jayapura''), formerly Jeypore, is the List of state and union territory capitals in India, capital and largest city of the Indian States and union territories of India, state of Rajasthan. , the city had a pop ...

. It was first held in December, 2004 and has since then it is being continuously held on an annual basis.

JJS History

The first edition of JJS was hosted in 2004. The show hosts a different theme each year based on different types of gemstones and forms of jewellery. For example, in the inaugural year 2004, the theme was "Redefining Colors". The last two editions of "The December Show" had the theme "Ruby- Red, Rare, Royal".

TV series based on the show

Six episodes of JJS show regarding the jewellery trade of Jaipur telecasted on

NDTV Good Times ''Goodtimes'' is the flagship channel of Lifestyle & Media Broadcasting Ltd. It was launched in September 2007. Rebranding Goodtimes underwent a makeover in November 2013 to redefine the lifestyle entertainment category codes once again. Fro ...

, prior to the 13th edition of the Jaipur Jewellery Show in December, where JJS's brand Ambassador –

Amrita Rao Amrita Rao (born 7 June 1981), is an Indian actress who is known primarily for her work in Hindi films. Rao made her acting debut in ''Ab Ke Baras'' (2002), which earned her a nomination for Filmfare Award for Best Female Debut in 2003. She su ...

, Bollywood actress was seen wearing the jewellery designs of the participating brands of Jaipur and interviewed the jewellery brand owners and designers.

Theme of JJS - 2015

JJS-2015 was having the theme

RUBY A ruby is a pinkish red to blood-red colored gemstone, a variety of the mineral corundum ( aluminium oxide). Ruby is one of the most popular traditional jewelry gems and is very durable. Other varieties of gem-quality corundum are called sa ...

– Red , Rare , Royal. Savio Jewelry's peacock ring was a displayed in JJS, holding a world record for the most number of diamonds in a single ring. Rajasthan's CM

Vasundhara Raje Vasundhara Raje Scindia (born 8 March 1953) is an Indian politician, who has held two terms as the chief minister of Rajasthan. She was previously a minister in the Union Cabinet of Atal Bihari Vajpayee and was India's first Minister of Micro, ...

inaugurated the show whereas

was the brand ambassador of the show.

Sharmila Tagore Sharmila Tagore (also known as Begum Ayesha Sultana; born 8 December 1944) is a retired Indian actress, primarily known for her work in Hindi and Bengali cinema, Tagore is the recipient of two National Film Awards, a Filmfare Award, and the Fi ...

and

Soha Ali Khan Soha Ali Khan Pataudi Khemu (born 4 October 1978) is an Indian actress who has worked in Hindi, Bengali and English films. She is the daughter of veteran actress Sharmila Tagore and former Indian cricket captain Mansoor Ali Khan Pataudi, and th ...

were also present at various promotional events.

Theme of JJS - 2021

JJS - 2021 is having the theme of "It's time to sparkle". It is inaugurated by Chief Guest- Shri Amit Yadav,

IAS IAS may refer to: Science * Institute for Advanced Study, in Princeton, New Jersey, United States * Image Analysis & Stereology, the official journal of the International Society for Stereology & Image Analysis. * Iowa Archeological Society, Uni ...

Director General A director general or director-general (plural: ''directors general'', ''directors-general'', ''director generals'' or ''director-generals'' ) or general director is a senior executive (government), executive officer, often the chief executive offi ...

, DGFT and Additional Secretary, Department of Commerce,

Ministry of Commerce and Industry A Ministry of Trade and Industry, Ministry of Commerce, Ministry of Commerce and Industry or variations is a ministry that is concerned with a nation's trade, industry and commerce. Notable examples are: List *Algeria: Ministry of Industry and M ...

& Guest of Honor - Shri Ashish Pethe, Chairman, GJC and Shri Nirmal Kumar Bardiya, Regional Chairman -

Rajasthan Rajasthan (; lit. 'Land of Kings') is a state in northern India. It covers or 10.4 per cent of India's total geographical area. It is the largest Indian state by area and the seventh largest by population. It is on India's northwestern si ...

, GJEPC.

References

External links