Jaimie Fuller is an Australian businessman and sports activist. He is the former Executive Chairman of sports compression wear company, Skins, headquartered in Zug, Switzerland. In 2012, Fuller founded the international pressure group, Change Cycling Now (CCN) along with others including cyclist

Greg LeMond Gregory James LeMond (born June 26, 1961) is an American former professional road racing cyclist, entrepreneur, and anti-doping advocate. A two-time winner of the Road Race World Championship (1983 and 1989) and a three-time winner of the Tou ...

, sports scientist, Dr Michael Ashenden and journalists Paul Kimmage and David Walsh. The move was inspired by the growing international criticism of the

Union Cycliste Internationale The ''Union Cycliste Internationale'' (UCI; ; en, International Cycling Union) is the world governing body for sports cycling and oversees international competitive cycling events. The UCI is based in Aigle, Switzerland. The UCI issues racing ...

(UCI) and its handling of cycling’s doping issues including the Lance Armstrong scandal. In 2013, Fuller established the anti-doping campaign, #ChooseTheRightTrack as a result of discussions with former Olympic 100 metre champion

Ben Johnson Ben, Benjamin or Benny Johnson may refer to: In sports Association football * Ben Johnson (footballer, born 2000), English footballer * Ben Johnson (soccer) (born 1977), American soccer player Other codes of football *Ben Johnson (Australian foot ...

about workable options to eradicate doping in sport. Together with British MP,

Damian Collins Damian Noel Thomas Collins (born 4 February 1974) is a British Conservative Party politician who formerly served as Minister for Tech and the Digital Economy in the Department for Digital, Culture, Media and Sport between July and October 2022. ...

, and Australian FIFA whistleblower,

Bonita Mersiades Bonita Mersiades is an Australian corporate affairs practitioner, sports administrator and writer. Until 24 January 2010, Mersiades was Head of Corporate and Public Affairs with the Football Federation Australia and was also a member of the Senior ...

, Fuller co-founded the campaign group #NewFIFANow by calling out and eradicating the serial allegations of corruption dogging the sport in December 2014, almost six months prior to the May 2015 FIFA arrests. This led to Fuller pronouncing SKINS the first "official non-sponsor" of FIFA and the creation of the Hypocrisy World Cup campaign in May 2015 fronted by investigative journalist,

Andrew Jennings Andrew Jennings (3 September 1943 – 8 January 2022) was a British investigative reporter. He was best known for his work investigating and writing about corruption in the IOC and FIFA. Early life Jennings was born in Kirkcaldy, Scotland, o ...

, again prior to the FIFA arrests. Fuller has also led campaigns for world rugby to give more resources to poorer rugby nations, particularly the Pacific Islands, as well as a Change Cricket campaign for redistribution of resources from richer cricketing nations to poorer ones. Fuller also supports LGBTI issues, through SKINS. In 2016, SKINS developed a #RainbowLaces campaign for Australian sport to raise awareness about homophobia in sport with Pride in Diversity. This was repeated in 2017. Fuller is a regular commentator on sport in society and cause-related marketing. Fuller also presented at the 2016

Cannes Lions International Festival of Creativity The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

References

{{DEFAULTSORT:Fuller, Jaimie Living people Year of birth missing (living people) Australian businesspeople