Jagriti Chadha (born 27 February 1965) is an Indian-born American
designer and
entrepreneur. She owns a chain of stores in New Delhi, India and the Web called Crazy Daisy.
Biography
Jagriti Chadha was born in
New Delhi to Major Rajesh Chadha and artist Jogesh Singh Metge. She grew up in New Delhi and attended the Carmel Convent School. At 16 she moved to
Manila and graduated from the American
International School Manila
International School Manila ( abbreviation: ISM) is a private, non-profit, non-sectarian international school located in Bonifacio Global City, Taguig, Metro Manila, Philippines. Founded in 1920 as the American School by a group of American and Br ...
. She went to study business management at
Victoria University of Wellington in New Zealand and then completed an
MBA at the
Thunderbird School of Global Management in
Arizona in 1992. She spent her last semester at
Columbia University in
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
during her MBA program. While at Thunderbird she wrote a business plan that became Flying Fig Corp.
Business career
In 1996, Chadha joined
Bayer
Bayer AG (, commonly pronounced ; ) is a German multinational corporation, multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Headquartered in Leverkusen, Bayer's areas of busi ...
as an analyst and was responsible for setting up their marketing team in
Budapest. She went on to work at
Maybelline
Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as Maybelline ( ), is an American multinational cosmetics, skin care, fragrance, and personal care company, based in New York City. It was founded in Chicago ...
, a division of
L'Oreal, as a marketing director. In 1999, Chadha, with her mother Tito Metge, set up Flying Fig Corp in New York and established the brand as a "made in
India" couture label that showcased original designs, revived Indian embroideries and competed with couture European labels in luxury home and women’s accessories stores such as
Neiman Marcus and
Fortnum & Mason. It was the only Indian company to provide gifts to the
Oscars Gift Baskets and have their designs sold through the
Metropolitan Museum of New York stores and catalogs.
In 2009, Chadha launched a new retail concept called Crazy Daisy. Through its stores in New Delhi Crazy Daisy retails whimsical home goods and clothing/accessories for girls of all ages.
Social contribution
Flying Fig's mission is to revive and help revitalize the arts and crafts of India. Its works directly with independent craftsmen and NGOs that train destitute women (such as the Franciscan Sisters) and impoverished artisans providing them a substantial livelihood. Areas of empowerment include fine hand embroidery techniques and designs using techniques from the Mughal period, papier mache innovations, upcycled products using waste materials and unusual accessories and artifacts from individual artistes. The craftspeople tend to be from highly disadvantaged backgrounds.
References
External links
Articles on Flying Fig and Jagriti Chadha in US print media''Times of India'' on Flying Fig and the Oscars''India Today'' article on Flying FigCrazy Daisy article in IndiaRetailing.com''Time Out Delhi'' on Crazy Daisy
{{DEFAULTSORT:Chadha, Jagriti
1965 births
Living people
Businesswomen from Delhi
Indian emigrants to the United States
American people of Indian descent
American businesspeople
Victoria University of Wellington alumni
Thunderbird School of Global Management alumni
Columbia University alumni
American expatriates in India
21st-century American women